Hello, and welcome to the final weekly recap of Yada Yada Law School, a lecture series on the law, Seinfeld, but mostly nothing. In the past nine weeks, I believe I have truly learned a handful of lessons that will be of use to me both in law school and […]
Recap: Seinfeld and Business Law (Week 9)
Hello, and welcome to the 9th weekly recap of the Yada Yada Law School, a lecture series on the law, taught through the lens of Seinfeld! This week, we are led by Associate Professor of Washington and Lee University School of Law, Charliss Chatman on the topic of business law. […]
Recap: Seinfeld and Securities Law (Week Eight)
Hello, and welcome to the 8th weekly recap of Yada Yada Law School where this week, we tackle the complex issue of Securities Fraud. After just completing an undergraduate Pre-Law degree, I find myself asking two important questions going into this week… What on Earth is securities fraud, and how […]
Recap: Seinfeld and Criminal Law (Week Seven)
Hello, and welcome to the 7th weekly recap of Yada Yada Law School – where the Seinfeld series is used to teach foundational lessons on the law. This week, we are going to jump into the topic of Criminal Law with a Lecturer in Law at Harvard Law School, Guha […]
Recap: Seinfeld and Contract Law (Week Six)
Estimated reading time: 5 minutes Howdy! Welcome back to my weekly recap of Yada Yada Law School, a lecture series on the law, taught from the scenarios in 90’s sitcom Seinfeld. In this week’s class, we are guided by Professor César F. Rosado Marzá of the University of Iowa College […]
Recap: Seinfeld and Torts (Week Five)
Estimated reading time: 4 minutes Welcome to the 5th weekly recap of Yada Yada Law School, a lecture series about law topics taught from a show about nothing. In this week’s lecture, the class heard from Associate Professor David Simon at George Washington University Law School on the topic of […]
Recap: Seinfeld and Gender Law (Week Four)
Estimated reading time: 5 minutes Welcome to the weekly recap of Yada Yada Law School, a lecture series on law taught through the lens of Seinfeld. This week, we hear from Professor Ann Bartow of the University of New Hampshire Franklin Pierce School of Law on the topic of Gender […]
Recap: Seinfeld and Criminal Procedure (Week Three)
Estimated reading time: 4 minutes, 37 seconds Welcome to the Yada Yada Law School Week 3 recap by me, Pete-the-Intern. Yada Yada Law School is a 10-week lecture series on the law, taught through the perspective of Seinfeld, and performed by actual law professors across the country. This week, my […]
Recap: Seinfeld and Evidence (Week Two)
Reading time: 6 minutes Welcome to the Week 2 recap of Yada Yada Law School, an online lecture series about the law and the show Seinfeld. Last week, we learned about property law, specifically discussing the role of a community’s “custom” in legal disputes of property. I’m Pete-the-Intern, and this […]
Recap: Seinfeld and Property Law (Week One)
Reading Time: 5 minutes My name is Pete, Pete-the-Intern. Last summer, I was able to intern at Content Pilot, where I learned about the legal marketing field and honed my coffee-run skills. Almost a year later, I have graduated from college and committed to attend law school at the University […]
The Most Powerful Marketing Message
The goal of every marketing message is to persuade prospective clients that your law firm is the best choice to meet their legal needs. So as legal marketers, we develop a lot of content to highlight your experience, results, honors and awards – we say whatever we can that ethically […]
Thought Leadership for COVID-19 Requires Sensitivity
The coronavirus pandemic is driving content consumption to a new level across all platforms as people are searching for information, distraction, and connection. And lawyers are rushing to meet the need with volumes of thought leadership content via blogs, articles, white papers, videos, social posts, and email alerts. As always, […]
Your Bio Needs to Work Harder for You – and other Key Takeaways from the Deborah McMurray/Scott Love Podcast
Last month, Content Pilot CEO and Strategy Architect Deborah McMurray sat down with Scott Love to talk about “3-Dimensional Lawyer Bios” on his popular Partner Podcast. Inspired by a thought-leadership piece written by Deborah last fall, she shared common missteps and mistakes lawyers make, plus advice for lawyers needing a […]
Resolve to Declutter in 2020 for Better Business Development
“Get more organized” is always among the most popular of new year resolutions, though we typically mean cleaning out closets or sorting through that junk drawer in the kitchen. But I often see lawyer business development efforts stalled by a simple lack of organization, so let’s focus on that for […]
3 Best Practices for Using Social Media to Enhance Your Public Relations Strategy
Traditional public relations campaigns have always been about raising awareness and influencing opinion through media placements. With the rise of social media, the PR landscape has changed dramatically, and digital engagement has become an essential part of every PR strategy. With social media platforms reaching virtually every demographic globally, social […]
All PR is Good PR: Media Interview Tips for Lawyers
Being quoted in the media is an excellent way to enhance a lawyer’s professional reputation and build credibility as an expert. But is it true that all PR good PR? Mostly yes, but there are exceptions and situations when media coverage can do more harm than good. For instance, if […]
Initial Thoughts and Quick Tips on Google’s First Big Core Update for 2019
Google’s first major Core Algorithm Update for 2019 was released on March 12. While experts and our team at CP are still researching the effects of the update, initial data appears to show a continued focus on rewarding sites with favorable user signals such as time-on-site and bounce rate. Websites […]
Come Visit Us at LMA19 in Atlanta
Content Pilot is sponsoring the LMA Annual Conference in Atlanta April 8-10, 2019. Stop by our booth #321 to say hello and pick up a crazy bird. More about CP at LMA19 Crazy Bird And don’t miss these great break-out sessions with presentations by Deborah McMurray and Keith Wewe: The […]
Texas Attorney Advertising Rules are Getting a Makeover
We may be about to see some substantial changes in the way attorneys in Texas market their services. The State Bar of Texas first introduced the current advertising rules 25 years ago, in 1994. The rules have been tweaked a few times since then but 2019 might be the year […]
Optimize Your Bio: Tips From the CP Flight Deck
Focus on the first 150 characters. Your bio should start with 150 characters that get right to the point and grab the reader’s attention. They also need to speak directly to Google for SEO, so those first 140 characters are serving a dual purpose that’s important on both fronts. Create […]