The goal of every marketing message is to persuade prospective clients that your law firm is the best choice to meet their legal needs. So as legal marketers, we develop a lot of content to highlight your experience, results, honors and awards – we say whatever we can that ethically […]
Thought Leadership for COVID-19 Requires Sensitivity
The coronavirus pandemic is driving content consumption to a new level across all platforms as people are searching for information, distraction, and connection. And lawyers are rushing to meet the need with volumes of thought leadership content via blogs, articles, white papers, videos, social posts, and email alerts. As always, […]
Resolve to Declutter in 2020 for Better Business Development
“Get more organized” is always among the most popular of new year resolutions, though we typically mean cleaning out closets or sorting through that junk drawer in the kitchen. But I often see lawyer business development efforts stalled by a simple lack of organization, so let’s focus on that for […]
3 Best Practices for Using Social Media to Enhance Your Public Relations Strategy
Traditional public relations campaigns have always been about raising awareness and influencing opinion through media placements. With the rise of social media, the PR landscape has changed dramatically, and digital engagement has become an essential part of every PR strategy. With social media platforms reaching virtually every demographic globally, social […]
All PR is Good PR: Media Interview Tips for Lawyers
Being quoted in the media is an excellent way to enhance a lawyer’s professional reputation and build credibility as an expert. But is it true that all PR good PR? Mostly yes, but there are exceptions and situations when media coverage can do more harm than good. For instance, if […]
Come Visit Us at LMA19 in Atlanta
Content Pilot is sponsoring the LMA Annual Conference in Atlanta April 8-10, 2019. Stop by our booth #321 to say hello and pick up a crazy bird. More about CP at LMA19 Crazy Bird And don’t miss these great break-out sessions with presentations by Deborah McMurray and Keith Wewe: The […]
Texas Attorney Advertising Rules are Getting a Makeover
We may be about to see some substantial changes in the way attorneys in Texas market their services. The State Bar of Texas first introduced the current advertising rules 25 years ago, in 1994. The rules have been tweaked a few times since then but 2019 might be the year […]
Optimize Your Bio: Tips From the CP Flight Deck
Focus on the first 150 characters. Your bio should start with 150 characters that get right to the point and grab the reader’s attention. They also need to speak directly to Google for SEO, so those first 140 characters are serving a dual purpose that’s important on both fronts. Create […]