What makes me unique
Building on my background in marketing and economics, I am able to see the “big ROI picture” of social media marketing campaigns. I rely on the analytics and forecasting that are so dominant in economics to track and ensure the success of clients’ social media plans. We track and adjust, then track and adjust some more.
The projects that I love
Content Pilot has allowed me to take on challenging projects where I can grow and gain knowledge in a vast number of areas. I love stretch-projects that introduce challenges that require me to tackle them head on. I feel a sense of achievement when creating solutions for these types of campaigns.
What makes me proud
I am most proud of my acts of service in the Dallas, TX and Fayetteville, AR communities. I am passionate about volunteering with local Ronald McDonald Houses, as they provide a home away from home for families with sick children. Seeing the impact volunteers have on these families is what keeps me going back again and again
Nuts and bolts
- Bachelor of Arts in Economics, University of Arkansas – Fayetteville