Warren Buffett famously said, “It takes 20 years to build a reputation and five minutes to ruin it.” The smartest time to hire a media relations professional is – right now. Invest in your reputation today to ensure you are protecting your future.
Your reputation is one of your most unique business development assets. Let us help you leverage your experience and expertise through a strategic PR campaign that includes a mix of what makes the most sense for your practice and style: media placements, social media, press releases and reputation management.
How we work
A Discovery phase sets the foundation for our work together. We hear your business goals and uncover your points of distinction – as a firm or as a practitioner. Then we create a strategy and analyze the opportunities that best support what you want to achieve.
Building credibility as a source for reporters
Establishing professionals as a trusted, reliable and responsive source of expert commentary creates name recognition, establishes you as relevant and builds credibility. We identify the best professional for the opportunity, topic or story, ensuring that it all aligns with the firm’s core practices or select niche practice areas.
Press releases
In today’s noisy world, which assaults us with 30,000+ messages a day, there is still an important place for strategically crafted press releases. We develop them for direct distribution to media outlets, online and offline, when the firm has a major verdict or result, notable transaction, or other firm news, including new hires, honors or awards. Using all the distribution channels and tools available, we distribute new releases to targeted publications, and follow up with direct pitches to relevant journalists/reporters.
Reputation enhancement and management – awards and rankings
We help you identify and manage honors and awards, such as Chambers USA, Best Lawyers, Legal 500, Super Lawyers and others – monitoring and improving your online presence such as law firm directory listings and attorney reviews.
Social media
Blogs, Twitter, LinkedIn, Facebook are the big four for professionals, however there are other social media angles to pursue. It depends on your expertise, practice focus and client base. We can help you plan, write and post on the most relevant platforms that will boost and strengthen your reputation, reach and practice.