Warren Buffett famously said, “It takes 20 years to build a reputation and five minutes to ruin it.” The smartest time to hire a media relations professional is – right now. Invest in your reputation today to ensure you are protecting your future.
Your reputation is the fingerprint of your business development assets – it is unique to you. When you encounter a challenging messaging dilemma, whether it’s sudden and unplanned or something that you know is on the horizon, hire Content Pilot to help you think through your options, strategize your approach and distribution channels to help you get the best result possible.
How we work – urgency and discovery
We understand urgent. And we know that crises aren’t typically planned events. When you have the luxury of time, a discovery phase for the issue sets the foundation for our work together. We hear your concerns, business goals and uncover the points of distinction you want to preserve – as a firm or as a practitioner. Then we create a strategy and analyze the opportunities that best support what you want to achieve.
Your goals and strategy will dictate the communication plan, distribution and timing that makes the most sense. This can be a fluid time and being available, helpful, responsive, flexible and consistent in your messaging during any kind of crisis is critical.
Traditional and social media
Depending on the profile of your firm and the type of crisis or messaging challenge, we want to consider traditional media, such as major news platforms and outlets, and social media – blogs, Twitter, LinkedIn and Facebook, which are the big four for professionals. However there may be other traditional and social media angles to pursue. It depends on the issue, your expertise, practice focus and client base. We can help you plan, write and post on the most relevant platforms that will boost and strengthen your reputation, reach and practice.