In the middle of 2020 global pandemic, we launched our annual pro bono project, “CP BrandAid.” It is Content Pilot’s opportunity to showcase our world-class positioning and branding skill, have some fun and boost the reputation and reach of a North Texas charity that desperately needs a strategy and brand lift.
Content Pilot employees have a servant heart and give back to our communities in important ways. BrandAid builds on this spirit of generosity by furthering the missions of underfunded organizations that heroically serve north Texas. Read our 2022 BrandAid story about Metrocare here, and our 2021 BrandAid story about Legacy Cares here.
What Types of Charities Should Apply?
Our qualifications are purposely broad to include as many worthy charities as possible. Our requirements are:
- The charity must be a 501(c)3 and employ at least three full-time staff
- You must have at least five active board members
- The charity must have filed at least two Form 990s
- The charity must serve North Texas residents
- Your mission and purpose must be related to the visual and performing arts, children and families, early-childhood and K-12 education, animal welfare, health, social welfare, human rights, conservation and the environment.
Scope of our BrandAid Work
Our scope of work includes:
- A 2-hour positioning strategy session with charity executives and stakeholders called “Positioning-on-the-Fly™”, with a summary of our discussion, plus recommendations
- Logo and identity design, including stationery suite and e-signature block
- Design of four website pages: home, plus three interior pages
- Usage and brand guidelines
- Post-launch brand governance advice
Just Some of Our Strategy and Brand Work for Charities
How and When to Apply
The application period is open until December 30, 2022. Please complete the following form and email any questions about CP BrandAid or the application process to deborah.mcmurray@contentpilot.com.