our heart + soul + values

core values

Content Pilot is a creative, diverse, open and collaborative company where each employee’s ideas are considered and all voices are valued. Our core values are:

Respectful. We are…

  • Active listeners, collaborators and perceptive communicators.
  • Givers first.
  • Never entitled or know-it-all.
  • Anti-racist and won’t allow bullies.


  • We honestly and sincerely care about our clients and each other, and we are emotionally invested in their success and happiness.
  • We are conspicuously enthusiastic about what we do and that might come across, sometimes, as nerdy, geeky or goofy. But who cares?!
  • We are driven to help clients, friends and each other succeed.
  • We are fervently committed to the highest quality and performance. “Good enough” isn’t good enough for Content Pilot – that’s where others live.
  • We provide REAL value.
  • We are joy seekers and spreaders.

Creative. We are . . .

  • Original.
  • Stimulating idea generators.
  • Visionaries.
  • Solution and answer identifiers.

Work smart. We are . . .

  • Tech-forward.
  • Best-practice seekers and designers.
  • On time and in budget.

Continuous learning. We are . . .

  • Always curious.
  • Forever exploring.
  • Continually growing.


  • Live above the line. Draw a horizontal line on a piece of paper. Write the words, Ownership, Accountability and Responsibility above the line. Below the line, write: Blame, Excuses, Complaints, Whining, Deflection and Denial. At Content Pilot, we live above the line.
  • Make mom proud. Our mothers usually saw the best in us. They saw what we could become. Let’s be that.


Diversity is about being invited to the party; inclusion is about being asked to dance. – Verna Myers, Content Pilot is a woman-owned company – nearly half of our employees are women and nearly half are diverse in terms of ethnicity, race and sexual orientation. Research proves time and again that equitable, diverse and inclusive companies out-perform those that aren’t. Now is the time to be bolder than ever.

Learn more about our commitment to diversity.


Our history consists of over 15 years of us trying to make a tangible, measurable and creative difference in our clients’ and employees’ lives.

Deborah McMurray, a former law firm CMO, founded Content Pilot January 1, 2006 with the sole purpose of delivering superior strategy, design, content and technology projects to professional services firms around the U.S. – on time and on budget. She carefully chose motivated team members (many with law/accounting firm experience) who had demonstrated leadership skills and who had the potential to grow into the company’s most important client-facing positions.

Dan Johnsonour President, was a previous legal industry business co-founder and telecom industry entrepreneur who joined the CP team in early 2007. This was a critical time in our startup life cycle when the business needed to restructure and make a key technology pivot.  Dan’s role in putting together a financial, technical and operations plan was instrumental in taking Content Pilot from initial “test Pilots” to a fully operational and growing business.  He became a partner in 2008.

Keith N. Wewe, our Vice President of Strategy and Solutions was a law firm marketing veteran who joined us in late 2006. Adding critical legal industry knowledge and depth to the delivery of client solutions, Keith became a partner in 2009.  His passion, plus design, process and technology genius has contributed greatly to the success of CP clients over the years, and has made an important difference in the growth of our company. He has leveraged his experience, leadership abilities and work ethic to the benefit of LMA for many years. This culminated with Keith serving as President of the International Legal Marketing Association in 2016. He continues to serve in important roles, such as the co-chair of LMA’s Diversity SIG.