Gina Rubel, founder and CEO of Furia Rubel Communications and Legal Marketing Association stalwart, has worked with Willig, Williams & Davidson for more than 14 years. As the firm neared its 40th anniversary, managing partner Deborah Willig, an energetic, fully engaged website committee and Gina determined it was time for […]
While speaking at an international ALA Conference on smarter law firm websites, Deborah McMurray met Johnston Allison Hord’s Firm Administrator. They connected easily and started planning what would turn into an important relationship for both the firm and Content Pilot. During our strategy meetings and research, we uncovered several important […]
We launched a new website for Tucker Arensberg, a law firm based in Pittsburgh with more than 70 attorneys. Some notable features of the site: One of the first websites to launch on our new “CP Web Pilot for WordPress,” this site combines custom strategy and design, plus site admin […]
A leading B2B law firm in Ohio and Michigan, Marshall Melhorn hired Content Pilot for its positioning strategy, rebrand and website design. With clients who fall in the “iconic” category who permitted the firm to feature their stories on the home page, Marshall Melhorn’s experience became the centerpiece of their […]
Field Law is a law firm leader in Alberta and Northern Canada, representing some of the most prominent organizations in the region. It is known by clients, referral sources and its communities for quality and pragmatism, high integrity, ethics and professionalism. Working closely with veteran CMO Simone Hughes, her marketing […]
Merchant & Gould is a nearly 120-year old intellectual property boutique that has consistently been on the edge of innovation. Representing global brand name companies in all aspects of IP prosecution and litigation, many of their client relationships are decades-old. Wanting to feature these important clients, the home page “hero” images are REAL – authentic photos of client products.
BPM is a large regional tax, assurance and advisory CPA firm with six California offices, one in Oregon and offshore offices in Hong Kong and the Cayman Islands. Wanting bold change to reflect the energy and drive of both its clients and professionals, BPM hired a branding agency, Kaizen Creative Partnership, and Content Pilot to design and launch its brand and new website.
Working closely with CMO Allen Fuqua and his team, this is the second website we have designed for Winstead. The over-arching goal of the positioning strategy and design was to present Winstead as a successful super-regional firm, and, within that, support the firm’s business development strategies. Allen said, “We identify […]
We created the new brand strategy for Keogh Cox, which is: “The right ingredients for complex cases in Louisiana.” Capitalizing on how Louisiana is known for delicious food and spice, this “right ingredients” strategy is smart, as a reminder to out-of-state law firms who refer work to them and clients […]
When Munsch Hardt leaders came to Content Pilot, we heard that they wanted to better demonstrate the success and growth of the firm since 1985 – and, at the same time, communicate the defining values that launched the firm. The founders sought to develop a more energetic, agile and responsive […]
We heard how loyal Chambliss lawyers are to their clients and each other; it was a theme that permeated all our preliminary discussions. So, we started there. With a website committee led by then-managing partner, Dana Perry, we recommended a strategy that reflected how they represent clients and how they […]
MB Law designs the best pathways so business owners can dream big. We will help you design, guard and achieve your vision. Our lawyers are passionate about our clients’ lives, helping executives grow companies, manage employees, develop and safeguard their brands, build wealth and protect assets, and transition to a new phase of “what’s next?”
Kaplan Kirsch is an on-the-move, high-end boutique firm with a remarkable story to tell. Operating out of offices in Denver, New York, Boston and Washington, DC, lawyers’ work and clients span the U.S., handling the legal work for the country’s most visible and important infrastructure, transportation and landmark projects.
We have worked with CMO Ellen Ragone at three different law firms, and we were thrilled when we were asked to redesign Weber Gallagher’s logo, update their brand and position, and launch the new website. With more than 100 attorneys in 10 offices, the firm was focused on further cementing its reputation in new markets and ensuring that its high client service standard was evident.