Strategy and Technology with Direction
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In a market with tight labor conditions and intense competition for talent, Neal, Gerber & Eisenberg LLP, a prominent Chicago law firm, sought a microsite to emphasize its standout benefit offerings. Like most firms, NGE originally included the benefits information on its website (nge.com), which launched in 2018, but firm […]
How does the new wnj.com bridge the visitor’s gap between unfamiliarity and an intuitive experience that provides quick access to answers to their questions? Several ways: Strategy The old became new – “A Better Partnership®” was used by the firm several years before the kick-off of the new website. But […]
At the end of 2021, Metrocare Services applied to our CP BrandAid call for 501c3 charities that needed a strategy and brand boost – pro bono. In our desire to help spotlight mental illness and health, we chose Metrocare Services as our recipient – our second BrandAid client. The largest […]
Four experienced lawyers broke off from a global litigation firm in New York and took its high-profile insurance-recovery policyholder practice with them to form Cohen Ziffer Frenchman & McKenna LLP. They were THE experts in this space; they were a well-known, cohesive team who had been practicing together for 20+ […]
This storied Wall Street firm with its pre-civil war origins had a website that, by the time we launched the new site, was nearly 10 years old. In spite of its 150+ year foothold on Wall Street, the firm has always had a future focus and a balanced client base […]
We launched CP BrandAid – our annual pro bono project – in 2020 during the grimmest days of the pandemic. We hoped that a resource-strapped North Texas charity could find a much-needed lift and brand boost during this difficult time– and we were eager to showcase our world-class positioning and branding skill.
In late 2020 in a competitive bid, Content Pilot won the opportunity to work with the Dallas Bar Association on the renaming of its headquarters, the Belo Mansion. Named after A.H. Belo who served as a confederate colonel from 1861-1865, Dallas Bar leaders were increasingly concerned that this beloved building […]
When Ann Marie Arcadi and Greg Jackson wanted to thank their clients and referral sources for the firm’s early success, they thought inviting them to a celebration of their firm’s first anniversary would be ideal. But with their key contacts spread across the country, they knew most of the invitees […]
Lawyers Associated Worldwide (LAW) is a global network of almost 100 B2B law firms in 179 jurisdictions. Consisting of more than 4,000 lawyers, LAW member firms enthusiastically collaborate with other colleagues around the world to serve their clients’ sophisticated needs. LAW’s network is designed around actively engaging with each other, unlike certain other law firm alliances and networks, where […]
With 16 offices across the U.S., McGlinchey Stafford PLLC has aggressively and strategically grown beyond its original Gulf Coast/Southeast roots. Building on more than four decades of success in both established and emerging sectors, firm leaders have seized an opportunity to double-down on their commitment to highly regulated industries, such […]
Dallas-based Mohr Capital is a private company focused on commercial real estate investment. The Mohr Capital team came to Michael Landon looking to refresh its overall brand, from its website to office stationery and trade show materials. Michael developed Mohr Capital’s new site from the ground up and shaped the […]
Texas-based EltaMD specializes in high-end skincare products that are recommended and sold through approved providers and doctors’ offices. Content Pilot’s Design Director, Michael Landon, has a long-standing relationship with EltaMD. Since 2006, Michael has designed several parts of EltaMD’s overall brand identity, from packaging to promotional materials to website presence. […]
Momentous Institute specializes in serving the underserved children of Dallas, Texas with the child’s social-emotional health in mind. In addition to its therapeutic services, Momentous also operates the Momentous School, one of Dallas’ premier institutions for early childhood education. Michael Landon, Content Pilot’s Design Director, has repeatedly worked with Momentous […]
Bernadette DeCelle, then Senior Director of Client Development and Marketing, of McCarter & English, brought together a powerful and experienced research and strategy, branding and website/technology team to guide the firm in these strategic engagements. Working with Clarity Group Consulting, Addison and Content Pilot, McCarter said goodbye to a website […]
Gina Rubel, founder and CEO of Furia Rubel Communications and Legal Marketing Association stalwart, has worked with Willig, Williams & Davidson for more than 14 years. As the firm neared its 40th anniversary, managing partner Deborah Willig, an energetic, fully engaged website committee and Gina determined it was time for […]
We worked with former CMO Ellen Ragone at three different law firms, and we were thrilled when we were asked to redesign Weber Gallagher’s logo, update their brand and position, and launch the new website. With more than 100 attorneys in eight offices and two satellite locations, the firm remains focused on further cementing its reputation in new markets and ensuring that its high client service standard was evident.
While speaking at an international ALA Conference on smarter law firm websites, Deborah McMurray met Johnston Allison Hord’s Firm Administrator. They connected easily and started planning what would turn into an important relationship for both the firm and Content Pilot. During our strategy meetings and research, we uncovered several important […]
Many of the world’s most celebrated, popular and emerging brands and content providers rely on Fross Zelnick to protect their valuable trademark and copyright assets all over the world. From NFTs, celebrities, athletes and musicians, to professional services and publishing, jewelry and watches, hotels, food and beverage – Fross Zelnick lawyers understand both protection and pathways to growth.
Best & Flanagan’s practice is founded on the belief that they provide the best advice when they understand their clients, businesses, goals and people, and when the lines of communication with their clients and their other advisors are broad and deep.
A leading B2B law firm in Ohio and Michigan, Marshall Melhorn hired Content Pilot for its positioning strategy, rebrand and website design. With clients who fall in the “iconic” category who permitted the firm to feature their stories on the home page. Marshall Melhorn’s experience became the centerpiece of their […]
Field Law is a law firm leader in Alberta and Northern Canada, representing some of the most prominent organizations in the region. It is known by clients, referral sources and its communities for quality and pragmatism, high integrity, ethics and professionalism. Working closely with veteran CMO Simone Hughes, her marketing […]
Merchant & Gould is a nearly 120-year old intellectual property boutique that has consistently been on the edge of innovation. Representing global brand name companies in all aspects of IP prosecution and litigation, many of their client relationships are decades-old. Wanting to feature these important clients, the home page “hero” images are REAL – authentic photos of client products.
Michael Best has been successful because lawyers know that businesses need more from a law firm than skilled advice and representation alone — they need a long-term strategic partner. One that has their back.
Working closely with the marketing and biz dev team, this was the second website we designed for Winstead. The over-arching goal of the positioning strategy and design was to present Winstead as a successful super-regional firm, and, within that, support the firm’s business development strategies. The CMO said, “We identify […]
We created the new brand strategy for Keogh Cox, which is: “The right ingredients for complex cases in Louisiana.” Capitalizing on how Louisiana is known for delicious food and spice, this “right ingredients” strategy is smart, as a reminder to out-of-state law firms who refer work to them and clients […]
When Munsch Hardt leaders came to Content Pilot, we heard that they wanted to better demonstrate the success and growth of the firm since 1985 – and, at the same time, communicate the defining values that launched the firm. The founders sought to develop a more energetic, agile and responsive […]
In 2021, this website won international recognition by the Webbys and WP Engine in its “Crafted with Code” awards. Read the Crafted with Code story Chambliss is a 130+ year-old mid-sized firm with deep roots in Chattanooga and throughout Tennessee. The firm’s clients are regional, national and global. Content Pilot […]
MB Law designs the best pathways so business owners can dream big. We will help you design, guard and achieve your vision. Our lawyers are passionate about our clients’ lives, helping executives grow companies, manage employees, develop and safeguard their brands, build wealth and protect assets, and transition to a new phase of “what’s next?”
Synonymous with excellence and innovation, Lane Powell’s attorneys bring to their work a spirit of entrepreneurialism that is reflected in a client roster that includes some of the most venerable – and dynamic – companies and individuals in business today.
Kaplan Kirsch is an on-the-move, high-end boutique firm with a remarkable story to tell. Operating out of offices in Denver, New York, Boston and Washington, DC, lawyers’ work and clients span the U.S., handling the legal work for the country’s most visible and important infrastructure, transportation and landmark projects.
