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Strategy and Technology with Direction

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Keogh Cox

We created the new brand strategy for Keogh Cox, which is: “The right ingredients for complex cases in Louisiana.”  Capitalizing on how Louisiana is known for delicious food and spice, this “right ingredients” strategy is smart, as a reminder to out-of-state law firms who refer work to them and clients in other parts of the U.S. Firm attorneys have many client successes to tell, and a feature of most of the practice and industry descriptions is a series of short case studies.

About the firm

Keogh Cox is a go-to law firm in Louisiana that major companies, insurers, government agencies and individuals hire for their most difficult and costly cases, regardless of industry or issue.  Lawyers develop trial strategies that help reduce clients’ risk and exposure, deliver service tailored for each client and case, and own the outcome as though we are representing a family member or best friend.

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Services/Strategy/Design/Branding/Content
Team/Deborah McMurray/Siobhan L. Davis
Links/keoghcox.com

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