Soar above your competitors once you’re on board with Content Pilot® (CP). Designed specifically for professional services firms by legal marketers and tech professionals, CP Web Pilot is a powerful tool that helps you tell your firm’s story.
Prepare for take-off
We know what your clients want from your firm website, and we know how professionals can use the site to help enhance their reputations and develop stronger relationships. Working closely with marketing, IT and teams of lawyers or CPAs, we know how to deliver award-winning websites – via Content Pilot’s 4-pronged approach: Strategy + design + content + technology.
A strategy-first approach
A lot of elements distinguish Content Pilot websites from our competitors. The most important thing is that every site we design has a defining strategy, which is unique to that particular firm. It becomes the differentiating fingerprint and foundation for the entire firm’s web-based marketing and business development efforts.
The strategy guides the planning, design, features and functionality, content and technology choices we make. It’s why our client websites never look like they started from a template or cookie-cutter.
Design that wins awards and turns heads – and content that visitors will consume
Our planning and design process is rigorous, and your CP team is highly experienced in responsive web design. Our designers have won numerous non-legal and legal industry design awards, which matters to us because this keeps us on our toes. We are competing against the best design firms in the U.S. and we are often coming out on top.
In the last five years, we have interviewed nearly 1,000 lawyers and accountants to write their biographies, practice and industry descriptions, case studies and client stories – plus a lot of other website copy. In every case we redesign the structure of the pages to ensure that we are designing “touchpoints,” which are tiny little sales opportunities for the lawyer, practice and firm. We understand SEO and how to write copy that buyers of professional services will consume – and act on. For most website engagements, we are also hired to write new content.
CP Web Pilot: propelled by powerful technology
An important Content Pilot development is that we have expanded our technology offering to include CP Web Pilot built on Word Press. As with the front-end design, the back-end is fully customized for the unique content management (CMS) needs of professional services firms. It includes significant features and enhancements that create a powerful and strategic tool for the firm’s marketing and IT departments.
CP Web Pilot offers:
- The most current and flexible platform to extend your brand and to power and integrate your content, key messages and visual identity.
- A solid and highly adaptable product with robust standard features designed specifically for professional services firms. It can be enhanced as your brand, firm and needs change and grow.
- Streamlined architecture and intuitive navigation so clients, prospects, professionals, new recruits and alumni can all enjoy the journey.
- SEO management tools for your website.
- Maximize and leverage your investment and extend your reach with add-on modules/tools: CP Microsites, CP Deals and Cases (experience management), CP Media Manager, CP On-Demand Brochure, CP Proposal Pilot and Velocity™.
Research that drives smart decisions – Ten Foundational Best Practices
Subscribe to receive our 6th comprehensive analysis of the websites of the AmLaw Global 50 law firms, where we reviewed 70 attributes for each website – that’s 3,500 total! The 120-page report (“How do they Measure Up? AmLaw Global 50 Websites: Ten Foundational Best Practices”) is free and filled with must-know, must-do tips, trends, insights and more about each attribute within the Ten Foundational Best Practices. www.contentpilot.com/subscribe
The latest Ten FBPs scale to a professional services firm of any size – from the largest and most global to a one-office/single-practice boutique. Content Pilot created this research study and the concept of the “Ten Foundational Best Practices” in 2005 and have conducted research of the AmLaw 100 firms in 2005, 2006, 2007, 2010, 2013 and the AmLaw Global 50 in late 2016.
Contact us if you want a full Ten Foundational Best Practices audit of your website. Firms hire us at all points of the life of their websites – from just-launched, about to launch or post-launch. This is a highly useful roadmap for your website planning and future enhancements.