Implementing a new website or experience database can often be a huge undertaking, especially for those who have never been part of such a project before. I am always cognizant of this for each engagement – I go out of my way to ensure that our clients understand each step of the process so that the project can run as smoothly as possible.
What makes me unique
Having come from the professional services world, I often felt as if our service providers were not truly listening to my needs/wants or the needs/wants of the firm. I genuinely try to put myself in the position of our clients when it comes to finding solutions for their needs. I listen to what they have to say – their goals, fears and concerns – then strategize and collaborate with them to develop the most efficient and cost-effective solutions.
The projects that I love
I love design – I know that’s typically “everyone’s favorite part of the project,” but it truly is mine. I love working with our immensely talented Creative Director to make sure our clients’ wants and needs are heard. Pushing the envelope and gently taking our clients outside of their comfort zone are important aspects to Content Pilot engagements. This ensures that the design we provide is centered around their strategy and it elevates, yet truly conveys who they are as a firm.
What makes me proud
Outside of work, I am heavily involved in giving back to my community. Through the Junior League of Dallas, I have the great pleasure of working with a local organization called Our Friends Place. On a weekly basis, I mentor young women who have experienced abuse, neglect, poverty or homelessness. Our Friends Place believes in empowering these young women through self-reliance and independence.
I have learned so much from each of the young ladies at Our Friends Place, and am humbled at the opportunity to help empower them to break the generational cycle of abuse and poverty.
Nuts and bolts
- Bachelor of Arts Advertising, Public Relations and Strategic Communications, Pennsylvania State University
- Our Friends Place Emerging Professionals
- Board President 2018 – Present
- Junior League of Dallas, Member, 2013 – Present
- Our Friends Place, Skills Mentor, 2015 – Present
- Genesis Women’s Shelter, ESL Teacher, 2014 – 2015
- Rays of Light, Children’s Buddy, 2013 – 2014