If you have the luxury of hiring a professional to write your lawyer bios, GREAT. Our advice here doesn’t replace that. What our advice does is guide you as you explore ChatGPT using lawyer bios as a vehicle. Like with your legal work – regardless of practice – generative AI […]
Keith N. Wewe Discussing Difficult Conversations at 2024 LMA Annual Conference Pre-Con
The 2024 Legal Marketing Association’s Annual Conference program has been announced! Keith N. Wewe’s session, “Ted Talk – Difficult Conversations: Saying No to Lawyers and Still Making Them Happy,” is part of the pre-conference, “Achieving Business Development Success by Thinking Big, Executing Effectively and Influencing Your Bosses.” The LMA Annual […]
Introducing Theatre Three: 2023 Pro Bono BrandAid Recipient
Say hello to Theatre Three, or T3: our 2023 BrandAid recipient! Each year, Content Pilot gives a brand makeover to a worthy 501(C)3 that serves the North Texas area. T3 is a theater nonprofit that’s been around for 60 seasons, nurturing creatives from authors to actors and allowing our North […]
View Your Website Content with a Critical Eye: If It Bores You, It Surely Disappoints Your Visitors—Part Two
This article originally appeared in the August 2023 issue of Of Counsel: The Legal Practice and Management Report. Read Part One here. 4. Everything you write should be client focused. This feels like such an elementary piece of advice, but it is so often ignored. Whether you are writing a […]
North TX Nonprofits: Get a Brand Makeover from Content Pilot
Calling North Texas nonprofits! Content Pilot is giving a complete brand makeover to a deserving 501(c)3 that services the North Texas community. The worthy recipient will receive: Find out more about CP Brand Aid and apply here. Applications are due December 30, 2023.
Content Pilot Sponsors 2023 LMA Tech West Conference
We’re a proud sponsor of the Legal Marketing Association’s Tech West conference! It’s being held on November 14, 2023, at the Sheraton Universal Hotel in Universal City, CA. The Tech West conference focuses on legal technology; the theme this year being “A Brave New World: The Technologies that will Propel […]
View Your Website Content with a Critical Eye: If It Bores You, It Surely Disappoints Your Visitors—Part One
This article originally appeared in the July 2023 issue of Of Counsel: The Legal Practice and Management Report Designing a new website can be such a time-consuming, painstaking, expensive task that, when it’s finally launched, it’s no wonder lawyers have lost interest in it. They quickly move on to other […]
Content Pilot Speaking at LMA Midwest Conference
Catch Laura (Toledo) Gutierrez at the sold-out 2023 LMA Midwest Regional Conference, October 2nd at 4:15 p.m., for a fishbowl-style presentation on DIY Marketing for Small to Mid-Size Firms. Laura and her fellow presenter, Dr. Lauren McNee Doherty of Pritzker Hageman, will solve real-life issues and share big wins crowdsourced […]
Content Pilot Sponsors 2023 LMA Southwest Regional Conference
We are a proud sponsor and conference brand designer of the 2023 Legal Marketing Association (LMA) Southwest Regional Conference being held in New Orleans September 13-15. The conference theme is “Rollin’ on the River: Composing Our New Rhythm,” aiming to give skills and tools that deliver an immediate impact in […]
Content Pilot Adds Laura (Toledo) Gutierrez to Team
Content Pilot is excited to announce the hire of long-time Legal Marketing Association member and volunteer Laura (Toledo) Gutierrez as its Sales and Project Manager. Leveraging 16+ years of in-house legal communications experience, Laura will expand CP’s Content Marketing reach and capabilities, designing content strategies, and elevating best practices and […]
Law Firms Losing Out on Business to Slow Response Times
As Law.com’s Brenda Sapino Jeffreys reports, at least a third of law firm marketers in a flash survey said their firms lost out on a client opportunity because the firm didn’t respond quickly enough to a request for experience information. While the survey, conducted by Dallas marketing strategy and technology […]
Content Pilot Selects its 2022 Pro Bono Winner of “CP BrandAid:” Metrocare – the Largest Provider of Mental Health Services in North Texas
Summary: For the second year in the pandemic, Content Pilot invited nonprofit organizations serving North Texas to apply for a free strategy and brand makeover through its CP BrandAid pro bono initiative. Content Pilot, a full-service strategy, design, content and technology agency announced today the winner of CP BrandAid, a […]
Content Pilot Sponsors LMA Southwest Regional Conference
We’re a proud sponsor and creative designer for the 2021 LMA Southwest Conference held virtually May 19-21, 2021. This year’s conference theme is focused on how we adapt, grow, and emerge given the events we have endured during the past year. Specifically, how will we adapt, grow, and emerge in […]
Your Law Firm Brand, Brand-Building and Deepening your Brand Equity Presentation
Deborah McMurray is speaking at the Europe, Africa & Middle East Regional Meeting for Lawyers Associated Worldwide, held virtually May 4-5, 2021. “Brand” is a word that is often misunderstood. Too often lawyers reduce “their brand” to the firm’s logo and name – the lowest common denominator. It is – […]
Content Pilot Speaks at LMA Tech West Conference
Join us at the LMA Tech West Conference on Thursday, April 29th at 11:30 a.m. CT to listen in on “Access Your Data: Building and Maintaining an Experience Management System.” Keith N. Wewe, our VP of Strategy and Solutions will be moderate a panel of experience law firm professionals discussing […]
#Empowered Women Spring 2021, Featuring Deborah McMurray
Content Pilot is a proud sponsor of the #EmpoweredWomen Spring 2021 event occur April 6-8, daily from 9:00 a.m. – 1:00 p.m. PT. The speaker line-up includes Deborah McMurray, our CEO, Founder and Strategy Architect. Why is storytelling important? Stories have a transformative power to allow us to see the […]
Happy Thanksgiving from Content Pilot
Nothing brings people together like favorite holiday foods, particularly foods that come with their own stories. Since many families aren’t able to closely gather in kitchens and around tables this year, we asked our clients and friends who attended our cooking class with Royal Chef Darren McGrady to share their […]
Content Pilot Ranked as Top Service Provider by National Law Journal
Readers of the National Law Journal have voted Content Pilot LLC into the publication’s Best of DC rankings for 2020. Content Pilot was recognized as the number one provider of Law Firm Website Design and one of the top two providers of Law Firm Proposal Automation & Experience Management Solution. […]
Content Pilot Releases New Version of Experience Management Software for Law Firms
Legal marketing and technology agency Content Pilot LLC announces the release of CP Deals and Cases KM. This new Knowledge Management edition expands its precedent-setting experience management system into the areas of knowledge management and matter pricing – offering a 360-degree view of every matter; lawyer; and client, practice and, […]
An Introduction to our Core Values
5,374 days ago, on January 1, 2006, I launched Content Pilot. You might say it was a New Year’s Resolution that inspired me to change how I was doing things – to go to market as a company rather than continue as” Deborah McMurray,” the consultant with a strictly virtual team. So – 14 years, 8 months, 17 days ago, Content Pilot as we know it today was […]