120 days after the Dodd-Frank Act was enacted on July 21, 2010, Goodwin Procter launched what may have been the first law firm microsite. It was so consequential to Goodwin, they broadly distributed a press release about the purpose of this microsite “…to Help Professionals Monitor And Analyze Implementation of […]
How Can You Make Love Work at Work and Avoid the HR Department?
“I love my job.” “I just love this project.” “OMG, I love love love that design!” Nope, that’s not what we really mean, although – yay! – if that’s what you’re hearing from your team. How can you leverage the nine chemicals that makeup “LOVE” in ways that drive richer […]
2024ward: The Fight for Authenticity
Content Pilot is launching 2024ward, a year-long commitment to making the case for authenticity – how to discover it, double-down on it, live it and nurture it so it breathes new originality into your firm. Authenticity is hard. First, you must recognize you’re making a binary choice to do this […]
X for Law: Survey Reveals 55% of AmLaw 100 Firms Embrace the Rebrand (But Why Aren’t All Onboard?)
If we say “X” without mentioning social media or Twitter, would you know what we mean? Perhaps this is why law firms are hesitating to update the X (formerly Twitter) logo and language on their website. Normally, after a new brand is unveiled, updated materials soon follow (if not simultaneously). […]
Can “Testers” Sue Your Website Without Using It? SCOTUS Hints at Future Rulings.
The aim of website accessibility is to have a site that everyone can use. But what if the person suing you over your website had no intention of buying your services or goods? What if they’re just looking at websites to test them for accessibility – do they have the […]
Happy Holidays from Content Pilot
We wish all of you an amazing holiday season and a sincere thank you, from everyone at Content Pilot, for the joy you bring us every day.
Leveraging AI for Lawyer Bios: Five Prompts to Use with ChatGPT
If you have the luxury of hiring a professional to write your lawyer bios, GREAT. Our advice here doesn’t replace that. What our advice does is guide you as you explore ChatGPT using lawyer bios as a vehicle. Like with your legal work – regardless of practice – generative AI […]
Keith N. Wewe Discussing Difficult Conversations at 2024 LMA Annual Conference Pre-Con
The 2024 Legal Marketing Association’s Annual Conference program has been announced! Keith N. Wewe’s session, “Ted Talk – Difficult Conversations: Saying No to Lawyers and Still Making Them Happy,” is part of the pre-conference, “Achieving Business Development Success by Thinking Big, Executing Effectively and Influencing Your Bosses.” The LMA Annual […]
Introducing Theatre Three: 2023 Pro Bono BrandAid Recipient
Say hello to Theatre Three, or T3: our 2023 BrandAid recipient! Each year, Content Pilot gives a brand makeover to a worthy 501(C)3 that serves the North Texas area. T3 is a theater nonprofit that’s been around for 60 seasons, nurturing creatives from authors to actors and allowing our North […]
View Your Website Content with a Critical Eye: If It Bores You, It Surely Disappoints Your Visitors—Part Two
This article originally appeared in the August 2023 issue of Of Counsel: The Legal Practice and Management Report. Read Part One here. 4. Everything you write should be client focused. This feels like such an elementary piece of advice, but it is so often ignored. Whether you are writing a […]
North TX Nonprofits: Get a Brand Makeover from Content Pilot
Calling North Texas nonprofits! Content Pilot is giving a complete brand makeover to a deserving 501(c)3 that services the North Texas community. The worthy recipient will receive: Find out more about CP Brand Aid and apply here. Applications are due December 30, 2023.
Content Pilot Sponsors 2023 LMA Tech West Conference
We’re a proud sponsor of the Legal Marketing Association’s Tech West conference! It’s being held on November 14, 2023, at the Sheraton Universal Hotel in Universal City, CA. The Tech West conference focuses on legal technology; the theme this year being “A Brave New World: The Technologies that will Propel […]
View Your Website Content with a Critical Eye: If It Bores You, It Surely Disappoints Your Visitors—Part One
This article originally appeared in the July 2023 issue of Of Counsel: The Legal Practice and Management Report Designing a new website can be such a time-consuming, painstaking, expensive task that, when it’s finally launched, it’s no wonder lawyers have lost interest in it. They quickly move on to other […]
Content Pilot Sponsors 2023 LMA Southwest Regional Conference
We are a proud sponsor and conference brand designer of the 2023 Legal Marketing Association (LMA) Southwest Regional Conference being held in New Orleans September 13-15. The conference theme is “Rollin’ on the River: Composing Our New Rhythm,” aiming to give skills and tools that deliver an immediate impact in […]
Law Firms Losing Out on Business to Slow Response Times
As Law.com’s Brenda Sapino Jeffreys reports, at least a third of law firm marketers in a flash survey said their firms lost out on a client opportunity because the firm didn’t respond quickly enough to a request for experience information. While the survey, conducted by Dallas marketing strategy and technology […]
Content Pilot Selects its 2022 Pro Bono Winner of “CP BrandAid:” Metrocare – the Largest Provider of Mental Health Services in North Texas
Summary: For the second year in the pandemic, Content Pilot invited nonprofit organizations serving North Texas to apply for a free strategy and brand makeover through its CP BrandAid pro bono initiative. Content Pilot, a full-service strategy, design, content and technology agency announced today the winner of CP BrandAid, a […]
Content Pilot Sponsors LMA Southwest Regional Conference
We’re a proud sponsor and creative designer for the 2021 LMA Southwest Conference held virtually May 19-21, 2021. This year’s conference theme is focused on how we adapt, grow, and emerge given the events we have endured during the past year. Specifically, how will we adapt, grow, and emerge in […]
Your Law Firm Brand, Brand-Building and Deepening your Brand Equity Presentation
Deborah McMurray is speaking at the Europe, Africa & Middle East Regional Meeting for Lawyers Associated Worldwide, held virtually May 4-5, 2021. “Brand” is a word that is often misunderstood. Too often lawyers reduce “their brand” to the firm’s logo and name – the lowest common denominator. It is – […]
Content Pilot Speaks at LMA Tech West Conference
Join us at the LMA Tech West Conference on Thursday, April 29th at 11:30 a.m. CT to listen in on “Access Your Data: Building and Maintaining an Experience Management System.” Keith N. Wewe, our VP of Strategy and Solutions will be moderate a panel of experience law firm professionals discussing […]
#Empowered Women Spring 2021, Featuring Deborah McMurray
Content Pilot is a proud sponsor of the #EmpoweredWomen Spring 2021 event occur April 6-8, daily from 9:00 a.m. – 1:00 p.m. PT. The speaker line-up includes Deborah McMurray, our CEO, Founder and Strategy Architect. Why is storytelling important? Stories have a transformative power to allow us to see the […]