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Business development Knowledge Management (KM) Law Firm Management and Marketing RFPs and Proposals Web/Tech

Experience management projects and why they fail in law firms.

I have written many posts on this blog about effective experience management as a mission-critical, business imperative for a law firm.  Without relevant experience to evaluate, buyers of legal services will not hire you. It’s that simple.  That’s how urgent it is.  That’s why you should have a mandate around […]

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Business development Extranets Intelligence Intranets Knowledge Management (KM) Law Firm Management and Marketing Marketing Budgets RFPs and Proposals Social Media Social Networking Strategy Web 2.0 Web/Tech Weblogs

Attention! Law Firm Marketers And MarTechs – 2019 ILTA Survey Is Ready To Take!

Content Pilot is proud to support the second annual ILTA Marketing Technology Survey. To complete the survey, click on this link or the link below. Your deadline to complete the survey is July 19, 2019and it will take less than 20 minutes to complete. In-house marketers: The survey is open to everyone, including folks who […]

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Business development Diversity Intelligence Knowledge Management (KM) Law Firm Management and Marketing Strategy Web 2.0 Web/Tech

Lawyers: Rethink Your Bios To Meet Clients Where They Are (And Win More Work)

How do clients buy? By category. To set the stage for winning more, lawyers have to understand how business-to-business buyers of legal services make their purchasing decisions today. Corporations often segment their work based on: Category 1: Volume of repetitive matters (frequently referred to as commodity work); Category 2: Important day-to-day matters; […]

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News SEO Thought Leadership Web/Tech

Initial Thoughts and Quick Tips on Google’s First Big Core Update for 2019

Google’s first major Core Algorithm Update for 2019 was released on March 12. While experts and our team at CP are still researching the effects of the update, initial data appears to show a continued focus on rewarding sites with favorable user signals such as time-on-site and bounce rate. Websites […]

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Web/Tech

Announcing the 2019 Ten Foundational Best Practices

Content Pilot’s Ten Foundational Best Practices (FBPs) for law firm websites, which launched in 2005, are refreshed each year to take into account foundational changes that have been made in the broad web industry, as well as changes in visitor expectations and the behaviors of buyers of legal services.  Certain […]

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Intelligence Knowledge Management (KM) Law Firm Management and Marketing Thought Leadership Web/Tech

Fall in love again – this time with your firm’s experience.

According to the Lexis Nexis 2017 Law Firm Marketing and Business Development Survey, the responding firms are currently spending 15% of their 2-5% total marketing budget on technology. And, answering the question, “How will your firm’s investment in [all] categories change in 2017 compared to prior years,” more than 80% (!!!) […]

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Books Intelligence Law Firm Management and Marketing Strategy Web 2.0 Web/Tech

Best Practices for Law Firm Websites – an Interview with Deborah McMurray by Aprio Advisors

I was recently interviewed for an article called, “Best Practices for Law Firm Websites.” It was an honor to talk passionately about how law firms can build world-class websites with the Aprio Advisors interviewer. They have posted the article on a rich news portal called, “What’s Next” – The insights […]

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Business development Intelligence Law Firm Management and Marketing Marketing Budgets Social Media Strategy Web 2.0 Web/Tech

Website Best Practices – an Interview with 6 Web and Design Experts – by Nicholas Gaffney

This article first appeared in LAW PRACTICE TODAY on April 14, 2017. A moderated panel by Nicholas Gaffney. Websites have come a long way since the original online brochure. Today’s websites not only offer information about a firm’s people and practices, they’re designed to engage clients and potential clients with […]

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Business development Intelligence Knowledge Management (KM) Law Firm Management and Marketing RFPs and Proposals Strategy Web/Tech

Expert Insights: Modernizing the Legal Pitch Process – an eBook by HighQ

HighQ recently published an eBook, “Expert Insights: Modernizing the Legal Pitch Process,” for which I wrote a segment. My excerpt is below. Buyers of legal services purchase on two levels – when they are formulating their short list, they are making a technical and intellectual evaluation – jurisdiction, particular expertise, […]

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Books Business development Intelligence Law Firm Management and Marketing Marketing Budgets RFPs and Proposals Social Media Strategy Web 2.0 Web/Tech Weblogs

Lawyer’s Guide to Marketing on the Internet, 4th Edition – Ready to Order! By Greg Siskind and Deborah McMurray

Lawyers in firms of all sizes will benefit from the advice, trends and best practices that fill this new book just published by the American Bar Association’s Law Practice Management Section. Use this resource to transform your website, email, social media and overall online strategy. Get closer to target prospects […]

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Business development Intelligence Knowledge Management (KM) Law Firm Management and Marketing Marketing Budgets RFPs and Proposals Strategy Web/Tech

Strategic Experience Databases in Law Firm Mergers – that’s my 2017 prediction

I am always proud to be included in Dave Billinsky’s legal industry predictions for the New Year.  His Thoughtful Law Blog is read by anyone who wants to improve the way they manage and run law firms and legal practices. Here is my submission as we look ahead to 2017 […]

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Business development Current Affairs Diversity Intelligence Knowledge Management (KM) Law Firm Management and Marketing Marketing Budgets Social Media Strategy Web 2.0 Web/Tech

Content Pilot Releases the Full Research Study and Report: “How do they Measure Up? 2016 Global 50 Law Firm Websites: Ten Foundational Best Practices”

DALLAS, TEXAS – Content Pilot LLC announced today that it is making public the results of its 6th comprehensive analysis of the websites of the largest law firms in the world, based on Ten Foundational Best Practices.  The 2016 AmLaw Global 50 law firms consist of 40 firms “headquartered” in the […]

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Business development Diversity Extranets Intelligence Law Firm Management and Marketing Marketing Budgets Social Media Strategy Web 2.0 Web/Tech Weblogs

Results – 2016 Global 50 Websites: Ten Foundational Best Practices – Executive Summary

Introduction We have finished the 6th analysis of the world’s top law firm websites based on Ten Foundational Best Practices. The first study in 2005 set precedent by identifying the top ten foundational things law firms must do to ensure their websites were satisfying what visitors wanted. It was the […]

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Business development Current Affairs Intelligence Knowledge Management (KM) Law Firm Management and Marketing Marketing Budgets Science Strategy Web 2.0 Web/Tech

Marketing Technology is the new Black – but success in a law firm requires some rules

I just spoke at the sold-out-standing-room-only LMA Tech Midwest (#LMATech) conference in Chicago. It was the first Legal Marketing Association tech conference held in the Midwest, but it followed in the very successful footsteps of its older brother, LMA Tech, which takes place in San Francisco each year. The audience […]

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Business development Current Affairs Diversity Intelligence Knowledge Management (KM) Law Firm Management and Marketing Marketing Budgets Social Media Strategy Web 2.0 Web/Tech

Content Pilot Announces “2016 Global 50 Law Firm Websites: Ten Foundational Best Practices”

Content Pilot announced that it has begun the research for its next study, “Global 50 Law Firm Websites: Ten Foundational Best Practices.” This is the 6th such study, which focuses on identifying and establishing foundational best practices that matter to visitors, and that, based on client interviews, move the needle […]

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Business development Current Affairs Intelligence Knowledge Management (KM) Law Firm Management and Marketing Science Strategy Web/Tech

When millennials become law firm leaders, how will they communicate to clients?

It’s no surprise that millennials like to text. I do, too, and often I prefer it – and the more deliberate emailing – to speaking on the phone. It just depends on what I need to accomplish. My goal of effective communication (i.e., understanding and being understood) always trumps the medium […]

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Business development Intelligence Knowledge Management (KM) Law Firm Management and Marketing RFPs and Proposals Strategy Web/Tech

Experience Management is not an “initiative” – it’s got to be in your firm’s DNA

Here is a snapshot of how law firms approach the topic of “Experience Management:” It’s someone else’s job – “Put a few people together from IT and marketing and see what you can come up with. Make a recommendation. Don’t bother the lawyers.” Toe in the water – “See if you can […]

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Business development Current Affairs Food and Drink Knowledge Management (KM) Law Firm Management and Marketing Science Strategy Web 2.0 Web/Tech

Lawyers and CPAs – This January, resolve to make your bios move the needle – Make them 3-D

Doing anything that moves the needle is hard. All the “I resolve to do this and that (eat more kale / break a sweat / cook more / drink less)” business requires so much diligence and determination that, by now, most resolutions are on the cutting room floor. I used […]

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Business development Law Firm Management and Marketing Web 2.0 Web/Tech

Website Case Study: Kaplan Kirsch – Not your typical law firm

Kaplan Kirsch & Rockwell is a 17-lawyer firm with a remarkable story to tell. Operating out of two offices in Denver and Washington, DC, lawyers’ work and clients span the U.S. Kaplan Kirsch handles the legal work for the country’s most visible and important infrastructure, transportation and landmark projects. And, […]

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Business development Intelligence Law Firm Management and Marketing Marketing Budgets Strategy Web 2.0 Web/Tech

Branding and Website Case Study: Louisiana Litigation Boutique Keogh Cox

Investing in smart strategy isn’t just a big firm luxury. Increasingly, aggressive, ambitious boutique firms with a good story are spending time and money to design plans to make smarter short- and long-term choices. Keogh Cox, with one office in Baton Rouge, LA, is one such firm. With a 45-year […]

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