How do clients buy? By category. To set the stage for winning more, lawyers have to understand how business-to-business buyers of legal services make their purchasing decisions today. Corporations often segment their work based on: Category 1: Volume of repetitive matters (frequently referred to as commodity work); Category 2: Important day-to-day matters; […]
Inspiration #12: The Year of the Pig
Yesterday marked the first day of one of the most important days in China – the Chinese New Year. Also known as the Spring Festival, celebrations last until February 19th and include a series of specific events each day, which you can learn about here – https://chinesenewyear.net/calendar/#spring-festival. Each year is also signified […]
Inspiration #10: Black History is our History
February 1 marked the first day of Black History Month. Did you know that the precursor to this critical observance was created in 1926 in the United States, when historian Carter G. Woodson and the Association for the Study of Negro Life and History announced the second week of February to […]
Inspiration #8: Let’s Coexist
Let’s face it, religion is a hot button issue in today’s society – which stands to reason since our religious beliefs are deeply intertwined with our stances on many of the moral issues upon which we define ourselves. However, as we continue a diversity and inclusion program focused largely on […]
Inspiration #7: LGBTQQIAAP = Collaboration
LGBTQQIAAP stands for Lesbian, Gay, Bisexual, Transgender, Queer, Questioning, Intersex, Asexual, Allies and Pansexual. For many, you may formally recognize this acronym as LGBT or LGBTQ+. And you may be asking yourself, “why do the initials continue to grow?” Well, let us tell you in a single word – collaboration. […]
Inspiration #6: Gain a Better Understanding of the Mansfield Rule
With these inspirations, we hope not only to share information about the “why” of diversity and inclusion, but also the “what” – including “what YOU can do about it”. Today’s inspiration provides more information about one such opportunity. The Mansfield Rule, an initiative of Diversity Lab, is one of the […]
Inspiration #5: Act Now on Diversity and Inclusion or Lose Business
We’re only a few hours into the new work week and another diversity and inclusion bombshell has dropped. In a letter sent yesterday to The American Lawyer and posted to the General Counsel for Law Firm Diversity Linked In page, these counsel explicitly say “we are disappointed to see that […]
Inspiration #4: We Can No Longer Accept “Pipeline” as an Excuse
Inspiration #4: We Can No Longer Accept “Pipeline” as an Excuse We’ve been hearing for years that there are not enough diverse legal candidates in the pipeline as reasoning for the lack of diversity inside law firms. Unfortunately, it’s tough to argue with this often evoked statement given a quote […]
Inspiration #3: Sexism is a Social Disease
Whoa! Did you catch today’s article in Corporate Counsel entitled “Women GCs Face Sexism, Stereotypes From Firm Lawyers—And It Impacts Who They Hire”? If someone ever asks you to build the business case for diversity and inclusion, just forward this link (https://www.law.com/corpcounsel/2019/01/23/women-gcs-face-sexism-stereotypes-from-firm-lawyers-and-it-impacts-who-they-hire/) and point them to the second paragraph, which […]
Inspiration #2: Put me in, Coach.
First, indulge us for a few minutes as we explain the difference between “’diversity” and “inclusion.” (Note that we mentioned “equity” yesterday as part of the equation, but we’ll get to that in a later post.) Diversity is what you have (i.e., our diverse lawyers comprise 15% of our total […]
39 Diversity and Inclusion Inspirations
Today is an important day for equity, diversity and inclusion, not only for the LMA, but for the world. Today, we celebrate the life and legacy of Dr. Martin Luther King, Jr. Dr. King grew up in a time of enhanced racial discrimination and rose above white nationalism and constant […]
EDI is the New Black
Having high standards for your law firm’s equity, diversity and inclusion (EDI) is easy. Achieving the results you’re hoping for is hard. There has been more lip service given to this topic than any other in the last decade by law firms and the company leaders who hire them. There […]
Content Pilot Releases the Full Research Study and Report: “How do they Measure Up? 2016 Global 50 Law Firm Websites: Ten Foundational Best Practices”
DALLAS, TEXAS – Content Pilot LLC announced today that it is making public the results of its 6th comprehensive analysis of the websites of the largest law firms in the world, based on Ten Foundational Best Practices. The 2016 AmLaw Global 50 law firms consist of 40 firms “headquartered” in the […]
Results – 2016 Global 50 Websites: Ten Foundational Best Practices – Executive Summary
Introduction We have finished the 6th analysis of the world’s top law firm websites based on Ten Foundational Best Practices. The first study in 2005 set precedent by identifying the top ten foundational things law firms must do to ensure their websites were satisfying what visitors wanted. It was the […]
Content Pilot Announces “2016 Global 50 Law Firm Websites: Ten Foundational Best Practices”
Content Pilot announced that it has begun the research for its next study, “Global 50 Law Firm Websites: Ten Foundational Best Practices.” This is the 6th such study, which focuses on identifying and establishing foundational best practices that matter to visitors, and that, based on client interviews, move the needle […]
Richard Hsu connects with lawyer (a/k/a) celebrities in a unique way (Hsu Untied)
Writing my first blog post in 2015, I wanted to choose a topic that would have broad appeal. I’ve written about technology/IP/M&A lawyer Richard Hsu several times. The first time was nearly three years ago when I first read his definition of strategy. I’m including it here, because every New […]
Still buzzing about the 2014 Futures Conference at Suffolk Law School in Boston
If you want a running commentary of the 2014 Futures Conference, search for #COLPM2014 on Twitter. It’s an excellent, real-time, meat-of-the-matter summary of the six TED-style talks, Tom Sager’s keynote, our ten facilitated breakout teams and their “Shark Tank” presentations to our judges. The program was designed around innovative thinking […]
Want lateral hiring success in your law firm? Focus more on fit.
The failure of laterals to integrate well into their new law firms continues in 2014 as it has in the many years preceding it. For those firms that share the disappointing stories, the similarities are remarkable: The lawyer came in expecting senior staff (especially marketing/BD and professional development) and lawyers […]
Do you want to work for a man or a woman? New Gallup poll says “a man.”
After seeing Meryl Streep’s always-brilliant performance and her utterly withering glances at her less-than underlings in “The Devil Wears Prada,” I remembered back a few years to an unhappier time in my professional life. The source of my despondency wasn’t entirely a woman to whom I reported, but she played a prominent role. She was […]
Content Pilot announces NEW Law Firm Website Ten Foundational Best Practices – 2012-2013
As Content Pilot and Right Hat gear up to conduct the AmLaw 100 Websites: Ten Foundational Best Practices research for 2012-2013, the two companies have combined forces and released the latest list of “must-have” attributes for your law firm website. This has been substantially overhauled from the 2010 list. “Mobility” is […]