Reading Time: 6 minutes Writing this during the coronavirus pandemic, remarkably we are seeing short-term (and potentially long-term) winners emerge inside various industry ecosystems. Certain industries are facing existential challenges; some will accelerate with surprising results and others will see devastating short-term losses but will see a bright long term […]
The Most Powerful Marketing Message
The goal of every marketing message is to persuade prospective clients that your law firm is the best choice to meet their legal needs. So as legal marketers, we develop a lot of content to highlight your experience, results, honors and awards – we say whatever we can that ethically […]
Experience management projects and why they fail in law firms.
I have written many posts on this blog about effective experience management as a mission-critical, business imperative for a law firm. Without relevant experience to evaluate, buyers of legal services will not hire you. It’s that simple. That’s how urgent it is. That’s why you should have a mandate around […]
All PR is Good PR: Media Interview Tips for Lawyers
Being quoted in the media is an excellent way to enhance a lawyer’s professional reputation and build credibility as an expert. But is it true that all PR good PR? Mostly yes, but there are exceptions and situations when media coverage can do more harm than good. For instance, if […]
Attention! Law Firm Marketers And MarTechs – 2019 ILTA Survey Is Ready To Take!
Content Pilot is proud to support the second annual ILTA Marketing Technology Survey. To complete the survey, click on this link or the link below. Your deadline to complete the survey is July 19, 2019and it will take less than 20 minutes to complete. In-house marketers: The survey is open to everyone, including folks who […]
Lawyers: Rethink Your Bios To Meet Clients Where They Are (And Win More Work)
How do clients buy? By category. To set the stage for winning more, lawyers have to understand how business-to-business buyers of legal services make their purchasing decisions today. Corporations often segment their work based on: Category 1: Volume of repetitive matters (frequently referred to as commodity work); Category 2: Important day-to-day matters; […]
A Review Of “Decisions That Matter”
A Review Of “Decisions That Matter” – A Must-Read New Book For Law Firm Leaders The first American law firm opened on September 15, 1783. It still exists today in Philadelphia as Rawle & Henderson LLP, a civil litigation firm. The second and third law firms also still exist, with […]
LMA Dallas lunch presentation by Deborah McMurray and Keith Wewe
Join #LMADallas for “Driving Top-Line Growth with a Killer Proposal Strategy” Hear the results of Content Pilot’s latest research about proposals and experience management and the perspective of top legal marketers around the U.S. Deborah McMurray and Keith Wewe will review the research results from two recent CP Flash Surveys […]
Texas Attorney Advertising Rules are Getting a Makeover
We may be about to see some substantial changes in the way attorneys in Texas market their services. The State Bar of Texas first introduced the current advertising rules 25 years ago, in 1994. The rules have been tweaked a few times since then but 2019 might be the year […]
How to Satisfy the Content Craving
If content begins by listening, then this is the perfect season to have your ears perked. Holiday parties and year end wrap up meetings are ideal settings for content to originate. As you mix and mingle at holiday gatherings over the next few weeks, ask insightful questions and let the […]
4 Steps to Your Firm’s Next Win
Let’s face it, pulling together pitches and proposals is not fun for business development teams. Why? Because lawyers often make requests at the last minute – and on days that coincide with other high priority tasks. Business Development teams have a hard time putting their hands on the right content. […]
Optimize Your Bio: Tips From the CP Flight Deck
Focus on the first 150 characters. Your bio should start with 150 characters that get right to the point and grab the reader’s attention. They also need to speak directly to Google for SEO, so those first 140 characters are serving a dual purpose that’s important on both fronts. Create […]
Fall in love again – this time with your firm’s experience.
According to the Lexis Nexis 2017 Law Firm Marketing and Business Development Survey, the responding firms are currently spending 15% of their 2-5% total marketing budget on technology. And, answering the question, “How will your firm’s investment in [all] categories change in 2017 compared to prior years,” more than 80% (!!!) […]
Mergers Continue at Record Pace, But Firms should still pay attention to the red flags – Guest Post by Bob Denney
Altman Weil MergerLine tracks law firm mergers of virtually any size, and they report that 2017 is a banner year. Those of us who are embedded in the legal industry knew this, but it’s important to have the data supporting all the water-cooler conversations – and happy hours over Pinot […]
Best Practices for Law Firm Websites – an Interview with Deborah McMurray by Aprio Advisors
I was recently interviewed for an article called, “Best Practices for Law Firm Websites.” It was an honor to talk passionately about how law firms can build world-class websites with the Aprio Advisors interviewer. They have posted the article on a rich news portal called, “What’s Next” – The insights […]
Website Best Practices – an Interview with 6 Web and Design Experts – by Nicholas Gaffney
This article first appeared in LAW PRACTICE TODAY on April 14, 2017. A moderated panel by Nicholas Gaffney. Websites have come a long way since the original online brochure. Today’s websites not only offer information about a firm’s people and practices, they’re designed to engage clients and potential clients with […]
Expert Insights: Modernizing the Legal Pitch Process – an eBook by HighQ
HighQ recently published an eBook, “Expert Insights: Modernizing the Legal Pitch Process,” for which I wrote a segment. My excerpt is below. Buyers of legal services purchase on two levels – when they are formulating their short list, they are making a technical and intellectual evaluation – jurisdiction, particular expertise, […]
Lawyer’s Guide to Marketing on the Internet, 4th Edition – Ready to Order! By Greg Siskind and Deborah McMurray
Lawyers in firms of all sizes will benefit from the advice, trends and best practices that fill this new book just published by the American Bar Association’s Law Practice Management Section. Use this resource to transform your website, email, social media and overall online strategy. Get closer to target prospects […]
Strategic Experience Databases in Law Firm Mergers – that’s my 2017 prediction
I am always proud to be included in Dave Billinsky’s legal industry predictions for the New Year. His Thoughtful Law Blog is read by anyone who wants to improve the way they manage and run law firms and legal practices. Here is my submission as we look ahead to 2017 […]
Content Pilot Releases the Full Research Study and Report: “How do they Measure Up? 2016 Global 50 Law Firm Websites: Ten Foundational Best Practices”
DALLAS, TEXAS – Content Pilot LLC announced today that it is making public the results of its 6th comprehensive analysis of the websites of the largest law firms in the world, based on Ten Foundational Best Practices. The 2016 AmLaw Global 50 law firms consist of 40 firms “headquartered” in the […]