Nathan Darling, the Director of Client Development and Marketing for Van Ness Feldman in Washington, DC, and the 2010 President of LMA International, has the following suggestions for marketers who want to “brainstorm” ideas with their firm lawyers. 1. Frame such sessions as “strategy sessions” rather than “brainstorming.” In my […]
I am speaking at the LMA Ohio chapter meeting this Wednesday, January 27, 2010. The title of my presentation is: “New Rules for Marketing in a Recovering Economy — Tactics to Improve your Success and Reach.” It makes sense to critically analyze your marketing investments to ensure that you are […]
With all the talk, all the brouhaha about social media, it’s grand to find a simple, practical appraisal of it. Read Eric Fletcher’s post about social media and Bob Garfield’s new book, The Chaos Scenario. Eric is the CMO of McGlinchey Stafford PLLC. Word of mouth has been coveted as […]
Unlike last year, where calendar-year firms extended budgeting (rather, budget cutting) into Spring, this year many of them are done. They planned ahead, and locked down the budget submissions in September. This December must be infinitely more jolly and relaxed than last. The question nags firms, though . . . “I’ve […]
Except for the recent threat of recall suggesting elevated levels of tin and antimony, Zhu Zhu pets have been the coveted (and oddly affordable) toy of the season. Social media is the Zhu Zhu darling of marketing budgets, along with email marketing, according to the 2010 "Marketing Trends Survey" conducted by […]
As Rick Klau notes in this post — http://www.cnn.com/2009/TECH/11/30/commentary.klau.blogging/index.html –there are millions of modern-day “pamphleteers” out there. Many lawyers and law firms have made their notable mark as bloggers. Many more have stuck a toe in the water to see if their posts can lead to fame, if not fortune. Some […]
Read how Andrew McAfee’s Enterprise 2.0 relates to global law firms.
“The Changing Face of Legal Marketing” will be a series of posts based on a managing partner/marketing partner panel discussion at the LMA Dallas Chapter meeting.
A good friend of mine and co-author of two ABA books, Lawyer’s Guide to Marketing on the Internet, 2nd and 3rd editions, Rick Klau, works at Google. We used to be in the same industry, but he took a divergent fork in the road and ended up at the big G. Just after […]
I have just finished an essay, a book chapter, really, for a new book compiled, edited and published by E. Leigh Dance to celebrate the 15th year of her consultancy, ELD International. Leigh is a great friend and industry colleague–she leads the field in designing and executing strategies for growth in international […]
Bloggers aren't supposed to take a hiatus. But sometimes schedules and commitments can't be adjusted or nudged aside, even for the tiniest post. I'm back and excited about the changes ahead in our industry. A former client, Thacher Proffitt & Wood, closed its doors December 31. This was a pre-Civil War law firm with […]
It’s interesting that USA Today reported on a growing trend that is rather unpopulist (for such a populist news source)–the outsourcing of legal work, in this instance, to India. The article published October 16, 2009, More legal legwork gets outsourced to India, states that the professional outsourcing industry grew to […]
This first post follows eight days of crashing stock prices and one day of record gains. In many cases, Law firms are the beneficiaries of the financial turmoil, mergers and restructuring/bankruptcies. In others, they are the roadkill. Thoughtful bloggers have been addressing law firm management issues for several years, and […]