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Attention! Law Firm Marketers And MarTechs – 2019 ILTA Survey Is Ready To Take!

Content Pilot is proud to support the second annual ILTA Marketing Technology Survey. To complete the survey, click on this link or the link below. Your deadline to complete the survey is July 19, 2019and it will take less than 20 minutes to complete. In-house marketers: The survey is open to everyone, including folks who […]

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Law Firm Management and Marketing Social Media Social Networking Web 2.0 Weblogs

The Social Media conversation we should be having – Part 1.

There is still a lot of hand-wringing about social media by law firm partners.  A surprising number of firms still don’t have approved policies – they are in permanent “draft” mode, perhaps because they don’t really want to commit to anything they don’t fully understand. I have given several presentations […]

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Business development Law Firm Management and Marketing Social Media Social Networking

Social media for introverts – Guest post by Paul S. Grabowski

I have worked with Paul Grabowski, Esq. at two well known Texas law firms, Andrews Kurth and Porter Hedges, where he led the marketing departments.  He just wrote this post for Thom Singer’s blog (Thom Singer is also an Andrews Kurth marketing team alum), which should resonate with many of the lawyers who […]

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Law Firm Management and Marketing Social Media Social Networking Web 2.0 Web/Tech Weblogs

How you can monitor social media buzz about you

Rob Kahn, Director of Business Development at Fenwick & West LLP, and Elizabeth Lampert, owner of Elizabeth Lampert PR, just wrote an article for the National Law Journal about social media. The publication date was July 4, 2011.  After reading it, I searched for "social media" on the NLJ site - http://www.law.com/jsp/nlj/index.jsp - and got […]

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Business development Law Firm Management and Marketing Marketing Budgets Social Media Social Networking Weblogs

Commentary on Law360 Post, “How to Make it Rain by Marketing Individual Lawyers”

A legal marketing friend, John Eix, head of Regional Business Development – Texas for Hunton & Williams, sent me a June 24, 2011 Law360 article that I finally had a moment to read.  It covers the age-old question of, “Do clients hire law firms or lawyers?”  I have always insisted that they hire both, […]

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Business development Law Firm Management and Marketing Social Media Social Networking Web 2.0 Web/Tech

Law Practice Management Class – SMU Law School. What’s on their minds?

I taught a course this week – Marketing on the Internet – at Mark Shank’s Law Practice Management Class at Southern Methodist University Law School.  The LPM course was new last year – it attracted 14 students.  This year, it has 49, and I expect next year it will exponentially grow again.  […]

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Intranets Law Firm Management and Marketing Social Networking Web/Tech

Law Firm Intranets – A new look in 2010

I am seeing more interest in their intranets by law firms than I have seen in the last dozen years.  Firm leaders are taking a serious look at ways to improve communication up and down the organization, facilitate collaboration among colleagues and workgroups, reinforce cultural tenets and save money. A well […]

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Law Firm Management and Marketing Social Media Social Networking Web 2.0 Weblogs

In defense of bloggers’ free speech (a CNN op-ed by Rick Klau)

As Rick Klau notes in this post — http://www.cnn.com/2009/TECH/11/30/commentary.klau.blogging/index.html –there are millions of modern-day “pamphleteers” out there. Many lawyers and law firms have made their notable mark as bloggers.  Many more have stuck a toe in the water to see if their posts can lead to fame, if not fortune.  Some […]

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Law Firm Management and Marketing Social Networking Web 2.0

Getting your law firm to buy in to Web 2.0

Read how Andrew McAfee’s Enterprise 2.0 relates to global law firms.

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Social Networking

The right 140 characters – can Twitter drive business to lawyers?

Robert J. Ambrogi is a veteran lawyer-blogger and now, a loyal Twitter fan.  He just published the “Tweet 16” (rather, the ABA Journal published it online) on why lawyers should use Twitter. I don’t yet use Twitter, and while I am a fan of Facebook, I never interrupt what I am doing to […]

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Social Networking

Increasingly Ubiquitous Facebook

A Dallas Morning News article that appeared in the middle of the holiday shopping period highlighted retailers' clever forays on Facebook.  J.C. Penney has a "virtual doghouse" on Facebook where a user (presumably a woman) can put her significant other in the doghouse because of poor gift choices.  The doghouse […]

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Social Networking

Lawyers and Facebook

We have just closed election week 2008 and have a young(ish — 47) African American President-elect and by all reports, a mandate for change.  Interestingly, in the weeks leading up to the election, there were numerous glimpses of partisan activism on college campuses, with the students overwhelmingly supporting Barack Obama.  […]

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