Reading Time: 6 minutes Writing this during the coronavirus pandemic, remarkably we are seeing short-term (and potentially long-term) winners emerge inside various industry ecosystems. Certain industries are facing existential challenges; some will accelerate with surprising results and others will see devastating short-term losses but will see a bright long term […]
3 Best Practices for Using Social Media to Enhance Your Public Relations Strategy
Traditional public relations campaigns have always been about raising awareness and influencing opinion through media placements. With the rise of social media, the PR landscape has changed dramatically, and digital engagement has become an essential part of every PR strategy. With social media platforms reaching virtually every demographic globally, social […]
Attention! Law Firm Marketers And MarTechs – 2019 ILTA Survey Is Ready To Take!
Content Pilot is proud to support the second annual ILTA Marketing Technology Survey. To complete the survey, click on this link or the link below. Your deadline to complete the survey is July 19, 2019and it will take less than 20 minutes to complete. In-house marketers: The survey is open to everyone, including folks who […]
Website Best Practices – an Interview with 6 Web and Design Experts – by Nicholas Gaffney
This article first appeared in LAW PRACTICE TODAY on April 14, 2017. A moderated panel by Nicholas Gaffney. Websites have come a long way since the original online brochure. Today’s websites not only offer information about a firm’s people and practices, they’re designed to engage clients and potential clients with […]
Lawyer’s Guide to Marketing on the Internet, 4th Edition – Ready to Order! By Greg Siskind and Deborah McMurray
Lawyers in firms of all sizes will benefit from the advice, trends and best practices that fill this new book just published by the American Bar Association’s Law Practice Management Section. Use this resource to transform your website, email, social media and overall online strategy. Get closer to target prospects […]
Content Pilot Releases the Full Research Study and Report: “How do they Measure Up? 2016 Global 50 Law Firm Websites: Ten Foundational Best Practices”
DALLAS, TEXAS – Content Pilot LLC announced today that it is making public the results of its 6th comprehensive analysis of the websites of the largest law firms in the world, based on Ten Foundational Best Practices. The 2016 AmLaw Global 50 law firms consist of 40 firms “headquartered” in the […]
Results – 2016 Global 50 Websites: Ten Foundational Best Practices – Executive Summary
Introduction We have finished the 6th analysis of the world’s top law firm websites based on Ten Foundational Best Practices. The first study in 2005 set precedent by identifying the top ten foundational things law firms must do to ensure their websites were satisfying what visitors wanted. It was the […]
Content Pilot Announces “2016 Global 50 Law Firm Websites: Ten Foundational Best Practices”
Content Pilot announced that it has begun the research for its next study, “Global 50 Law Firm Websites: Ten Foundational Best Practices.” This is the 6th such study, which focuses on identifying and establishing foundational best practices that matter to visitors, and that, based on client interviews, move the needle […]
“Lean Data” makes more sense for law firms than big data.
Big Data is getting bigger. According to research firm IDC, big data services and technologies will grow at a compounded rate of 27%, exceeding $32 billion by 2017. The greatest challenge is knowing how to make it work for us in a law firm – how can we learn from it, […]
What law firms can learn from OpenTable’s new Brand
OpenTable has become ubiquitous among busy professionals who want a personal valet to make reservations for us, check menus for gluten-free options, find out what other like-minded diners had to say about food, service, atmosphere and noise – and to fundamentally make our lives easier. The promise they make is […]
Richard Hsu connects with lawyer (a/k/a) celebrities in a unique way (Hsu Untied)
Writing my first blog post in 2015, I wanted to choose a topic that would have broad appeal. I’ve written about technology/IP/M&A lawyer Richard Hsu several times. The first time was nearly three years ago when I first read his definition of strategy. I’m including it here, because every New […]
Law firm innovation – Read the TED takeaways and 10 “Shark Tank” presentations from the 2014 Futures Conference
I am happy to share this “insider’s” view of the 2014 Futures Conference at Suffolk University Law School October 16-17 in Boston. Following Tom Sager’s keynote, three TED-style speakers (Jeff Carr, Abe Geiger and Ron Staudt) each spoke for eight minutes, then 10 facilitated teams of attendees dispersed to classrooms […]
Still buzzing about the 2014 Futures Conference at Suffolk Law School in Boston
If you want a running commentary of the 2014 Futures Conference, search for #COLPM2014 on Twitter. It’s an excellent, real-time, meat-of-the-matter summary of the six TED-style talks, Tom Sager’s keynote, our ten facilitated breakout teams and their “Shark Tank” presentations to our judges. The program was designed around innovative thinking […]
Ouch! Thinking about designing a law firm mobile app? Read this review first.
If you are thinking it’s a good idea to launch a mobile app for your law firm, first read this review by Jeff Taylor. Jeff is a lawyer in Oklahoma who writes a popular blog called, “The Droid Lawyer.” This is a scathing review of Sidley & Austin’s mobile app […]
Results: 2013 AmLaw 100 Websites: Ten Foundational Best Practices Research – Part I
I just presented the Keynote address at the 2013 LMA Legal Tech Conference in San Francisco, previewing the results of the 2013 AmLaw 100 Websites research findings. Congratulations and thanks to Clare Ota and Adam Stock for organizing a sold-out, superior conference. Sponsored by Content Pilot LLC and supported by […]
What law firms can learn from my weird service experience at Del Frisco’s in Dallas
Well, Del Frisco’s has done it again. It’s once more the subject of one of my “What law firms/lawyers can learn . . . ” posts, and not in a good way. My earlier post about the Del Frisco’s in Manhattan is one of the most-read posts of this blog. […]
New Website Case Study: Tennessee firm Chambliss launches new site (chamblisslaw.com)
Chambliss, Bahner & Stophel, P.C. (“Chambliss”) is not your grandmother’s Tennessee law firm, in spite of the fact that it is 126 years old. From a style of doing business standpoint,the 56 lawyers are accessible, approachable, entrepreneurial, scrappy (the opposite of white-shoe), big fun (not boring), innovative and forward-thinking. From […]
“My lawyers commit little acts of murder everyday.” So said a Fortune 100 GC.
It's startling to read that, isn't it? I heard this Fortune 100 General Counsel of European operations speak several years ago on a panel about client service and client relationship management. I wrote about it before in this blog, and I've mentioned it many times in speeches. I'll never forget the eerie […]
What lawyers can learn about messaging from an unlikely source — Dentistry.
I attended a wedding in Vancouver last weekend and met a successful and seasoned dentist from Abilene named Dr. Christie Leedy. Being one of those rare people who actually likes going to the dentist, I didn't hesitate to engage her in conversation. She said one of the most riveting phrases […]
Charlatan SEO company gets sued by its unhappy law firm client
From the very first days of Google, Yahoo, MSN and other search engines, lawyers have wanted to appear at the top of search results – “above the fold.” That spawned a slew of hucksters forming companies that promised unwitting lawyers that they could get them to show up on top […]