It’s almost New Year’s Eve. I am a believer in making New Year’s resolutions – I make them every year. When Merrilyn Astin Tarlton and Joan Feldman asked me to write a year-end blog post for their popular blog Attorney at Work, I sought to write one that would inspire readers […]
Have you heard about “Twitterology?” It’s the latest hot new science.
Ben Zimmer is a self-described all-around word nut. He is the former On Language columnist for The New York Times Magazine, the executive producer of VisualThesaurus.com (an entirely useful tool when you're looking to add color to your prose) and vocabulary.com. In a recent New York Times Sunday Review column […]
The Social Media conversation we should be having – Part 1.
There is still a lot of hand-wringing about social media by law firm partners. A surprising number of firms still don’t have approved policies – they are in permanent “draft” mode, perhaps because they don’t really want to commit to anything they don’t fully understand. I have given several presentations […]
Martindale’s Counsel to Counsel Forum – Managing Investigations, Compliance and Audits in Today’s Tough Markets
I have facilitated Martindale Counsel to Counsel forums all over the world since 2000. These discussions are “best practice” exchanges by corporate counsel and law firm lawyers about a particular topic. Consistently, they are the best received CLE programs by buyers of legal services and senior law firm partners of […]
One of the next big things in law firm websites: Video done right.
Everyone who knows Adam Stock, the Director of Marketing and Business Development at California law firm Allen Matkins, understands that he is an early adopter of most things technology. He’s a capable developer, program and website designer and, in his spare time, he is Chair of the upcoming 2011 Legal Marketing […]
Law Firms on Facebook – More than a toe in the water
If I had a nickel for every time a lawyer asked me, “Should we be on Facebook?” . . . I’d be – well, you know. JD SUPRA has identified several firms that have established a great presence on Facebook, and the article notes why. For those lawyers and firms […]
Happy 20th Birthday World Wide Web!
August 6, 2011 was the twentieth birthday of the first website being launched. For the hundreds of millions of hourly web users across the world, the day came and went without so much as a piece of cake or a candle. As Mark Giangrande noted in his August 10 Law Librarians […]
Only 5 months left to meet your 2011 marketing goals
I received an email this morning from the CMO Council on its “Marketing Outlook for 2011.” While the research study made more sense to report in Q1, it’s worthwhile to use as a check-up as we edge into August 2011. The Study reports that marketing budgets are on the rise, with […]
Social media for introverts – Guest post by Paul S. Grabowski
I have worked with Paul Grabowski, Esq. at two well known Texas law firms, Andrews Kurth and Porter Hedges, where he led the marketing departments. He just wrote this post for Thom Singer’s blog (Thom Singer is also an Andrews Kurth marketing team alum), which should resonate with many of the lawyers who […]
How you can monitor social media buzz about you
Rob Kahn, Director of Business Development at Fenwick & West LLP, and Elizabeth Lampert, owner of Elizabeth Lampert PR, just wrote an article for the National Law Journal about social media. The publication date was July 4, 2011. After reading it, I searched for "social media" on the NLJ site - http://www.law.com/jsp/nlj/index.jsp - and got […]
Commentary on Law360 Post, “How to Make it Rain by Marketing Individual Lawyers”
A legal marketing friend, John Eix, head of Regional Business Development – Texas for Hunton & Williams, sent me a June 24, 2011 Law360 article that I finally had a moment to read. It covers the age-old question of, “Do clients hire law firms or lawyers?” I have always insisted that they hire both, […]
Lawyers Beware: You’re being heard and watched (and read)
This morning I read a blog post from a great resource for lawyers published by legal marketing veteran Merrilyn Astin Tarlton and colleagues Joan Feldman and Mark Feldman, “Attorney at Work.” It reminded me of two recent experiences. Today’s Attorney at Work post is called “Wireless Hot Spot Safety Tips” and […]
Law Practice Management Class – SMU Law School. What’s on their minds?
I taught a course this week – Marketing on the Internet – at Mark Shank’s Law Practice Management Class at Southern Methodist University Law School. The LPM course was new last year – it attracted 14 students. This year, it has 49, and I expect next year it will exponentially grow again. […]
Let’s talk about lawyer biographies – 2010 AmLaw 100 Websites: Ten Foundational Best Practices
The fourth Foundational Best Practice is lawyer biographies. (If you are new to my blog and that opening sentence doesn’t make sense to you, please read these earlier posts about the 2010 AmLaw 100 Websites: Ten Foundational Best Practices Research: one, two, three, four and five – in chronological order […]
Measuring the value of social media in driving traffic to your law firm website
It’s mid-December and much of the country is buried in a cold snap. It’s also the time of year where we all seek frenetic joy in the holiday shopping, eating, drinking, socializing Spirit. And, it’s also budget season – still – for many law firms. While we are seeing an […]
Managing Partners Appreciate Strategic Role of Marketing Department – By Janet Ellen Raasch, guest blogger
The Rocky Mountain Chapter of LMA has always had robust programming, but one of the best things they do is have a local chapter member, Janet Ellen Raasch, write synopses of the programs (Janet’s byline and contact info are below). I thought this one was especially well done, and it’s a […]
Goulston & Storrs – the first iPhone app in New England
In a world where precedent rules, law firms aren’t widely known to be trend-setters – or even early adopters. There are two law firms who have put an i-generation stake in the ground and created iPhone apps. (Other firms have launched apps, but the most highly publicized recent ones are […]
Google’s Super Bowl ad — Sweet, but at what cost?
I am resisting adding my opinions to the blizzard of commentary about any of yesterday’s Super Bowl commercials. In fact, this post isn’t even mine – it’s from the Daily Online Examiner. The post is entitled, “Will Google’s Super Bowl ad backfire?” The author is Wendy Davis. Will Google’s Super Bowl […]
Get your money’s worth from Martindale.com
I am speaking at the LMA Ohio chapter meeting this Wednesday, January 27, 2010. The title of my presentation is: “New Rules for Marketing in a Recovering Economy — Tactics to Improve your Success and Reach.” It makes sense to critically analyze your marketing investments to ensure that you are […]
“Word of mouth is all grown up” – says Eric Fletcher
With all the talk, all the brouhaha about social media, it’s grand to find a simple, practical appraisal of it. Read Eric Fletcher’s post about social media and Bob Garfield’s new book, The Chaos Scenario. Eric is the CMO of McGlinchey Stafford PLLC. Word of mouth has been coveted as […]