With all the talk, all the brouhaha about social media, it’s grand to find a simple, practical appraisal of it. Read Eric Fletcher’s post about social media and Bob Garfield’s new book, The Chaos Scenario. Eric is the CMO of McGlinchey Stafford PLLC. Word of mouth has been coveted as […]
How do you keep law firm associates on your good side?
Chat boards, blogs, Facebook pages, tweets and more are the ready receptacles for associate gripes, whining, belly-aching and wailing. I am amazed at those who passionately defend their constitutional right to free speech, yet haven't the foggiest clue about exercising good judgment, being self and employer respecting, and otherwise selfishly guarding […]
The efficacy of Martindale.com as a referrer to your Web site
A law firm's Web site should be at the center of its business development. With the evolution of Web 2.0 and social media tools, site visitors can customize their experiences, interact with the firm and its lawyers, and stay up-to-the-minute on the latest laws and industry developments via video, podcasts, […]
Budget season fa-la: If I spend a dollar, what will I get in return?
Unlike last year, where calendar-year firms extended budgeting (rather, budget cutting) into Spring, this year many of them are done. They planned ahead, and locked down the budget submissions in September. This December must be infinitely more jolly and relaxed than last. The question nags firms, though . . . “I’ve […]
The Zhu Zhu pet of 2010 marketing budgets
Except for the recent threat of recall suggesting elevated levels of tin and antimony, Zhu Zhu pets have been the coveted (and oddly affordable) toy of the season. Social media is the Zhu Zhu darling of marketing budgets, along with email marketing, according to the 2010 "Marketing Trends Survey" conducted by […]
In defense of bloggers’ free speech (a CNN op-ed by Rick Klau)
As Rick Klau notes in this post — http://www.cnn.com/2009/TECH/11/30/commentary.klau.blogging/index.html –there are millions of modern-day “pamphleteers” out there. Many lawyers and law firms have made their notable mark as bloggers. Many more have stuck a toe in the water to see if their posts can lead to fame, if not fortune. Some […]