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Attention! Law Firm Marketers And MarTechs – 2019 ILTA Survey Is Ready To Take!

Content Pilot is proud to support the second annual ILTA Marketing Technology Survey. To complete the survey, click on this link or the link below. Your deadline to complete the survey is July 19, 2019and it will take less than 20 minutes to complete. In-house marketers: The survey is open to everyone, including folks who […]

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Books Business development Intelligence Law Firm Management and Marketing Marketing Budgets RFPs and Proposals Social Media Strategy Web 2.0 Web/Tech Weblogs

Lawyer’s Guide to Marketing on the Internet, 4th Edition – Ready to Order! By Greg Siskind and Deborah McMurray

Lawyers in firms of all sizes will benefit from the advice, trends and best practices that fill this new book just published by the American Bar Association’s Law Practice Management Section. Use this resource to transform your website, email, social media and overall online strategy. Get closer to target prospects […]

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Business development Diversity Extranets Intelligence Law Firm Management and Marketing Marketing Budgets Social Media Strategy Web 2.0 Web/Tech Weblogs

Results – 2016 Global 50 Websites: Ten Foundational Best Practices – Executive Summary

Introduction We have finished the 6th analysis of the world’s top law firm websites based on Ten Foundational Best Practices. The first study in 2005 set precedent by identifying the top ten foundational things law firms must do to ensure their websites were satisfying what visitors wanted. It was the […]

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Current Affairs Diversity Intelligence Knowledge Management (KM) Music Social Media Strategy Web 2.0 Weblogs

Richard Hsu connects with lawyer (a/k/a) celebrities in a unique way (Hsu Untied)

Writing my first blog post in 2015, I wanted to choose a topic that would have broad appeal. I’ve written about technology/IP/M&A lawyer Richard Hsu several times.  The first time was nearly three years ago when I first read his definition of strategy. I’m including it here, because every New […]

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Business development Current Affairs Law Firm Management and Marketing Marketing Budgets Social Media Web 2.0 Web/Tech Weblogs

Charlatan SEO company gets sued by its unhappy law firm client

From the very first days of Google, Yahoo, MSN and other search engines, lawyers have wanted to appear at the top of search results – “above the fold.”  That spawned a slew of hucksters forming companies that promised unwitting lawyers that they could get them to show up on top […]

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Business development Intranets Knowledge Management (KM) Law Firm Management and Marketing Social Media Web 2.0 Web/Tech Weblogs

The best lawyer videos I’ve seen – watch Richard Hsu

“Video” comes up in every website conversation I have with lawyers and marketers. Everyone wants to add video to their websites, but few know how to approach it strategically, uniquely and so that the end result is superior to what you had without the added media. I have written about Richard […]

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Business development Food and Drink Law Firm Management and Marketing Social Media Web 2.0 Weblogs

What law firms can learn from my experience with the strangest dessert in San Francisco (maybe the world)

While In San Francisco to speak at the monthly San Francisco LMA luncheon on Website trends (with Barbara Abulafia, Keker & Van Nest, Jeff Yerkey, Right Hat and Per Casey, Tenrec), my colleague Keith Wewe, another couple and I were hosted by Elizabeth Lampert for dinner at Twenty-Five Lusk. This modern and tony restaurant, located […]

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Knowledge Management (KM) Law Firm Management and Marketing Social Media Web 2.0 Web/Tech Weblogs

Waller: A successful law firm website case study

Waller Lansden Dortch & Davis, LLP is a 200-lawyer firm headquartered in Nashville, with offices in Birmingham, AL and Austin, TX.  The work that “Waller” does in the healthcare industry belies its relatively small size.  It is known throughout that industry as the leader, the number-one firm, the “player” in […]

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Diversity Law Firm Management and Marketing Social Media Web 2.0 Web/Tech Weblogs

Content Pilot announces NEW Law Firm Website Ten Foundational Best Practices – 2012-2013

As Content Pilot and Right Hat gear up to conduct the AmLaw 100 Websites: Ten Foundational Best Practices research for 2012-2013, the two companies have combined forces and released the latest list of “must-have” attributes for your law firm website. This has been substantially overhauled from the 2010 list. “Mobility” is […]

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Business development Current Affairs Food and Drink Law Firm Management and Marketing Marketing Budgets Social Media Web 2.0 Weblogs

Back in America

I’ve just returned from two weeks touring and cruising Italy, plus other countries that are on the coastlines of the Mediterranean and Adriatic Seas.  It was a great immersion in ancient cultures and centuries-old cathedrals and basilicas, combined with the joy of spontaneous, contemporary exploration and choice-making.  But this post isn’t about […]

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Business development Law Firm Management and Marketing Web 2.0 Web/Tech Weblogs

The yin of the web designer and the yang of the client – whose ego wins?

For nearly 30 years, I have bought and sold design services, and since 1996, I have worked with website designers.  Wait, I shouldn’t count those first years of web design, because they were horrifying experiments in this crazy new medium, but I can legitimately herald 2000 as the year that […]

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Business development Law Firm Management and Marketing Social Media Web/Tech Weblogs

One of the most important lessons that “connected” lawyers must learn

I just read an HBR Blog post by Peter Bregman that I've had on my imaginary "to-do" list for three days.  The title caught my attention: Two Lists you Should Look at Every Morning.  Finally, early Saturday evening I "found time" to spend three minutes reading it.  To Bregman's point — […]

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Current Affairs Knowledge Management (KM) Law Firm Management and Marketing Weblogs

Where are the Dewey partners now – and how is your firm doing recruiting them?

Late yesterday Greg Lambert published a post on the 3 Geeks and a Law Blog called "Visualizing the Dewey & LeBoeuf Implosion." He includes several charts that track where the Dewey lawyers have landed. While the reports of departures have gone on for months, it's handy to see it all […]

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Current Affairs Law Firm Management and Marketing Social Media Web 2.0 Web/Tech Weblogs

Do the leaders of your law firm use social media? Employees trust leaders who do.

By now, most law firms have inked social media policies, yet leaders’ fears are still cresting at the thought of firm employees’ fingers running amok and damaging the firms’ reputations in some way. It seems this trepidation is a one-way street, however, as BRANDfog’s 2012 Social Media and Leadership Survey […]

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Current Affairs Law Firm Management and Marketing Social Media Weblogs

Loads of Buzz: What happens if an employer asks for your Facebook password?

Since I first read the story last week of the employer requiring an applicant to share his Facebook password during an interview (a condition for employment), business, government, politicians and loads of lawyers have commented on its appropriateness and legality. The article, in the March 20, 2012 edition of The […]

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Business development Knowledge Management (KM) Law Firm Management and Marketing Social Media Web 2.0 Web/Tech Weblogs

The Elephant in the Room: Marketing Technology Trends you can’t Afford to Ignore

That's the title of our ILTA/LMA panel at the Legal Marketing Association's pre-conference CMO session tomorrow. (This is the first formal joint venture between LMA and ILTA – the first of many, I hope.) Starting at 11 CT, Kate Cain, the new Director of Market Intelligence at Sidley, will kick […]

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Current Affairs Law Firm Management and Marketing Social Media Web 2.0 Web/Tech Weblogs

SMU Law School Law Practice Management Class 2012 – What’s on their minds?

Last week I taught Southern Methodist University’s Law Practice Management class – for the third year in a row. In 2011, the students were mostly 2Ls, but this year, there was an equal mix of 4Es (evening students who have fulltime jobs during the day), second and third years. They […]

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Law Firm Management and Marketing Weblogs

Richard Hsu – a master communicator who happens to be a lawyer

I just read Richard Hsu’s blog post about Life Sciences Collaboration Agreements. You might wonder why my usual interests in marketing and technology (or food/wine) are veering in that direction. When you watch his presentation, you’ll know why. Watch the one with the music (the music Apple used to introduce […]

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Extranets Intranets Knowledge Management (KM) Law Firm Management and Marketing RFPs and Proposals Web/Tech Weblogs

The best description of “strategy” I’ve read in years

I am having lunch today with the “3 Geeks and a Law Blog” trio – Lisa Salazar, Toby Brown and Greg Lambert.  To prep, I am climbing into their award-winning blog of the same name and came across this description in a post by Greg. He’s talking about another blogger […]

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Business development Law Firm Management and Marketing Social Media Web 2.0 Web/Tech Weblogs

3 No cost ways to drive traffic to your website

It’s almost New Year’s Eve.  I am a believer in making New Year’s resolutions – I make them every year.  When Merrilyn Astin Tarlton and Joan Feldman asked me to write a year-end blog post for their popular blog Attorney at Work, I sought to write one that would inspire readers […]

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