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Strategy and Technology with Direction

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Business development, Knowledge Management (KM), Law Firm Management and Marketing, Social Media, Web 2.0, Web/Tech, Weblogs

The Elephant in the Room: Marketing Technology Trends you can’t Afford to Ignore

03/13/2012 by Deborah McMurray

That's the title of our ILTA/LMA panel at the Legal Marketing Association's pre-conference CMO session tomorrow. (This is the first formal joint venture between LMA and ILTA – the first of many, I hope.) Starting at 11 CT, Kate Cain, the new Director of Market Intelligence at Sidley, will kick off our session as moderator. Panelists are Joe Calve, CMO at Morrison & Foerster; Mark Greene, Chief Business Development Officer at Waller; Bob Robertson, Chief Marketing Officer at Greenberg Traurig; and me.

We had attendees complete a two-minute survey in advance of our session so we could tailor our remarks to their interests. The hottest button issues of this CMO audience are: CRM, experience databases and proposal centers, websites and social media. And we are covering all these topics, sharing trends, then discussing our real-world experiences to make the planning, process and implementations successful. All of us have a business focus – a use-case focus, rather than climbing into the features of the technology tools. We all believe this is where success begins.

If you are interested in receiving a copy of our handouts after tomorrow, please email me at mcmurray@contentpilot.net.

I hope to see you at the conference! (If you are at LMA, please stop by the Content Pilot booth – #316 – and say hi.)

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