• Skip to primary navigation
  • Skip to content
  • Skip to footer

Content Pilot Logo Plain Large

Strategy and Technology with Direction

Deborah McMurray

News Press Releases Strategy Web/Tech

Content Pilot Selects its 2022 Pro Bono Winner of “CP BrandAid:” Metrocare – the Largest Provider of Mental Health Services in North Texas

Summary: For the second year in the pandemic, Content Pilot invited nonprofit organizations serving North Texas to apply for a free strategy and brand makeover through its CP BrandAid pro bono initiative. Content Pilot, a full-service strategy, design, content and technology agency announced today the winner of CP BrandAid, a […]

Read More

News Thought Leadership

An Introduction to our Core Values

5,374 days ago, on January 1, 2006, I launched Content Pilot. You might say it was a New Year’s Resolution that inspired me to change how I was doing things – to go to market as a company rather than continue as” Deborah McMurray,” the consultant with a strictly virtual team.  So – 14 years, 8 months, 17 days ago, Content Pilot as we know it today was […]

Read More

Business development Thought Leadership Web/Tech

Of Counsel: How Do You Measure Up? Part 2.

Reading time: 14 minutes This is the second of a two-part series. Part 1 of “How Do You Measure Up?” appeared in Of Counsel’s June 2020 issue. It discussed how buyers of legal services buy today, the critical reasons that lawyer biographies drive so much traffic to your law firm […]

Read More

Business development Thought Leadership Web/Tech

Of Counsel: How Do You Measure Up? Part 1.

Reading time: 12 minutes This is the first of a two-part series. Part 1 of “How Do You Measure Up?” appeared in Of Counsel’s June 2020 issue. It discusses how buyers of legal services buy today, the critical reasons that lawyer biographies drive so much traffic to your law firm […]

Read More

Current Affairs Law Firm Management and Marketing Social Media Strategy Web 2.0 Web/Tech

Website and Social Media Winners and Losers in a Global Pandemic

Reading Time: 6 minutes Writing this during the coronavirus pandemic, remarkably we are seeing short-term (and potentially long-term) winners emerge inside various industry ecosystems. Certain industries are facing existential challenges; some will accelerate with surprising results and others will see devastating short-term losses but will see a bright long term […]

Read More

Surveys Thought Leadership Web 2.0 Web/Tech

How Hard is your Website Working for your Firm? Results, Best Practices and Tips for Improving your 3Rs

Deborah McMurray presents Content Pilot’s landmark research to Lawyers Associated Worldwide, an international network for law firms that offers unique expertise from over 100 member firms representing more than 4,000 individual lawyers around the world. Program Description Curious about what the adult version of the 3Rs are? Relationships – Reputation […]

Read More

News

New Client: Diamond McCarthy

We couldn’t be happier to announce that we are working with 19-year old Diamond McCarthy on strategy, design, content and its new website.  It is a powerhouse trial firm that reaches across the U.S. and abroad, having represented clients in arbitration and litigation on six of the seven continents. (We […]

Read More

Business development Knowledge Management (KM) Law Firm Management and Marketing RFPs and Proposals Web/Tech

Experience management projects and why they fail in law firms.

I have written many posts on this blog about effective experience management as a mission-critical, business imperative for a law firm.  Without relevant experience to evaluate, buyers of legal services will not hire you. It’s that simple.  That’s how urgent it is.  That’s why you should have a mandate around […]

Read More

Business development Diversity Intelligence Knowledge Management (KM) Law Firm Management and Marketing Strategy Web 2.0 Web/Tech

Lawyers: Rethink Your Bios To Meet Clients Where They Are (And Win More Work)

How do clients buy? By category. To set the stage for winning more, lawyers have to understand how business-to-business buyers of legal services make their purchasing decisions today. Corporations often segment their work based on: Category 1: Volume of repetitive matters (frequently referred to as commodity work); Category 2: Important day-to-day matters; […]

Read More

Books Business development Current Affairs Intelligence Law Firm Management and Marketing Strategy

A Review Of “Decisions That Matter”

A Review Of “Decisions That Matter” – A Must-Read New Book For Law Firm Leaders The first American law firm opened on September 15, 1783. It still exists today in Philadelphia as Rawle & Henderson LLP, a civil litigation firm. The second and third law firms also still exist, with […]

Read More

LMA 2019 News

The Next Big Thing presentation by Deborah McMurray

Deborah McMurray, CEO + Strategy Architect of Content Pilot, is presenting “LMA’s Next Big Thing: Service Metamorphosis — Driving Performance Improvement” 2019 LMA Annual Conference, Atlanta Tuesday, April 9, 2019 11:15 a.m. – 12:15 p.m. “Service” has been talked about for more than 30 years. And, if we are honest, our […]

Read More

Business development RFPs and Proposals

Driving Top-Line Growth with Five Killer Proposal Strategies

Imagine this scenario:  A lawyer receives an RFP from an existing client on Tuesday who wants to consolidate the number of outside law firms from 50 to 10. The RFP is due in three weeks. You have THREE WHOLE WEEKS to try to win this work! According to two 2018 industry […]

Read More

Web/Tech

Announcing the 2019 Ten Foundational Best Practices

Content Pilot’s Ten Foundational Best Practices (FBPs) for law firm websites, which launched in 2005, are refreshed each year to take into account foundational changes that have been made in the broad web industry, as well as changes in visitor expectations and the behaviors of buyers of legal services.  Certain […]

Read More

News

Cagniart Law – a case study

Cagniart Law is the immigration firm of choice for high-performing individuals who are seeking both mobility and opportunity in the U.S.  Firm leaders hired Content Pilot to identify a unique positioning strategy, design a new logo and brand, and script and produce a series of six videos that will be […]

Read More

News

LSSO Article by Deborah McMurray Re-released “A Different Strategy for Law Firm Growth – One that can Work for Everyone”

In the Legal Sales and Services Organization’s “2018 Year in Review” they spotlighted some great articles and tips – among the authors was our very own Deborah McMurray! Published in April her piece delves into what makes a good and tangible strategy for law firms. She illustrates how a law […]

Read More

Diversity Thought Leadership

EDI is the New Black

Having high standards for your law firm’s equity, diversity and inclusion (EDI) is easy. Achieving the results you’re hoping for is hard. There has been more lip service given to this topic than any other in the last decade by law firms and the company leaders who hire them. There […]

Read More

Press Releases Surveys

The 2018 ILTA Marketing Technology Survey is Ready!

For the first time ever – and because demand is sky-rocketing – ILTA has released its 2018 Marketing Technology Survey to benchmark the state of our industry. You can access the survey here: www.surveymonkey.com/r/ILTAMarketingTechnologySurvey. Law firm marketing technology professionals, processes and tools have been increasing exponentially over recent years, yet there […]

Read More

Webinar

Law Firm Marketing on the Internet: The Perfect Marriage of Law, Business Development and Technology

How does a firm get noticed and compete with the tens of millions of posts on social media today? Where is the best money invested for the greatest return? Receive a 35% discount on the webinar by using the promo code: DMcMurray105702

Read More

Intelligence Knowledge Management (KM) Law Firm Management and Marketing Thought Leadership Web/Tech

Fall in love again – this time with your firm’s experience.

According to the Lexis Nexis 2017 Law Firm Marketing and Business Development Survey, the responding firms are currently spending 15% of their 2-5% total marketing budget on technology. And, answering the question, “How will your firm’s investment in [all] categories change in 2017 compared to prior years,” more than 80% (!!!) […]

Read More

News

Live from New Orleans at the 2018 LMA Conference!

We are proud to announce the launch of our new website – contentpilot.com. We always say we are designing for our client firms five years in the future – and yes, we are about 5 years behind launching this, but we promise that today’s website reflects Content Pilot today and […]

Read More

  • Go to page 1
  • Go to page 2
  • Go to page 3
  • Interim pages omitted …
  • Go to page 12
  • Go to Next Page »

Footer

  • Our Team
  • Product Room
  • Services
  • Our Work
  • Smart Thinking
  • Say Hello
  • Culture
  • Careers
  • Diversity
  • Privacy
© 2023 Copyright | All Rights Reserved | Content Pilot
  • Our Team
  • Product Room
  • Services
  • Our Work
  • Smart Thinking
  • Say Hello
  • Culture
  • Careers
  • Diversity