This article originally appeared in the July 2023 issue of Of Counsel: The Legal Practice and Management Report Designing a new website can be such a time-consuming, painstaking, expensive task that, when it’s finally launched, it’s no wonder lawyers have lost interest in it. They quickly move on to other […]
Content Pilot Selects its 2022 Pro Bono Winner of “CP BrandAid:” Metrocare – the Largest Provider of Mental Health Services in North Texas
Summary: For the second year in the pandemic, Content Pilot invited nonprofit organizations serving North Texas to apply for a free strategy and brand makeover through its CP BrandAid pro bono initiative. Content Pilot, a full-service strategy, design, content and technology agency announced today the winner of CP BrandAid, a […]
An Introduction to our Core Values
5,374 days ago, on January 1, 2006, I launched Content Pilot. You might say it was a New Year’s Resolution that inspired me to change how I was doing things – to go to market as a company rather than continue as” Deborah McMurray,” the consultant with a strictly virtual team. So – 14 years, 8 months, 17 days ago, Content Pilot as we know it today was […]
Of Counsel: How Do You Measure Up? Part 2.
Reading time: 14 minutes This is the second of a two-part series. Part 1 of “How Do You Measure Up?” appeared in Of Counsel’s June 2020 issue. It discussed how buyers of legal services buy today, the critical reasons that lawyer biographies drive so much traffic to your law firm […]
Of Counsel: How Do You Measure Up? Part 1.
Reading time: 12 minutes This is the first of a two-part series. Part 1 of “How Do You Measure Up?” appeared in Of Counsel’s June 2020 issue. It discusses how buyers of legal services buy today, the critical reasons that lawyer biographies drive so much traffic to your law firm […]
Website and Social Media Winners and Losers in a Global Pandemic
Reading Time: 6 minutes Writing this during the coronavirus pandemic, remarkably we are seeing short-term (and potentially long-term) winners emerge inside various industry ecosystems. Certain industries are facing existential challenges; some will accelerate with surprising results and others will see devastating short-term losses but will see a bright long term […]
How Hard is your Website Working for your Firm? Results, Best Practices and Tips for Improving your 3Rs
Deborah McMurray presents Content Pilot’s landmark research to Lawyers Associated Worldwide, an international network for law firms that offers unique expertise from over 100 member firms representing more than 4,000 individual lawyers around the world. Program Description Curious about what the adult version of the 3Rs are? Relationships – Reputation […]
New Client: Diamond McCarthy
We couldn’t be happier to announce that we are working with 19-year old Diamond McCarthy on strategy, design, content and its new website. It is a powerhouse trial firm that reaches across the U.S. and abroad, having represented clients in arbitration and litigation on six of the seven continents. (We […]
Experience management projects and why they fail in law firms.
I have written many posts on this blog about effective experience management as a mission-critical, business imperative for a law firm. Without relevant experience to evaluate, buyers of legal services will not hire you. It’s that simple. That’s how urgent it is. That’s why you should have a mandate around […]
Lawyers: Rethink Your Bios To Meet Clients Where They Are (And Win More Work)
How do clients buy? By category. To set the stage for winning more, lawyers have to understand how business-to-business buyers of legal services make their purchasing decisions today. Corporations often segment their work based on: Category 1: Volume of repetitive matters (frequently referred to as commodity work); Category 2: Important day-to-day matters; […]
A Review Of “Decisions That Matter”
A Review Of “Decisions That Matter” – A Must-Read New Book For Law Firm Leaders The first American law firm opened on September 15, 1783. It still exists today in Philadelphia as Rawle & Henderson LLP, a civil litigation firm. The second and third law firms also still exist, with […]
The Next Big Thing presentation by Deborah McMurray
Deborah McMurray, CEO + Strategy Architect of Content Pilot, is presenting “LMA’s Next Big Thing: Service Metamorphosis — Driving Performance Improvement” 2019 LMA Annual Conference, Atlanta Tuesday, April 9, 2019 11:15 a.m. – 12:15 p.m. “Service” has been talked about for more than 30 years. And, if we are honest, our […]
Driving Top-Line Growth with Five Killer Proposal Strategies
Imagine this scenario: A lawyer receives an RFP from an existing client on Tuesday who wants to consolidate the number of outside law firms from 50 to 10. The RFP is due in three weeks. You have THREE WHOLE WEEKS to try to win this work! According to two 2018 industry […]
Announcing the 2019 Ten Foundational Best Practices
Content Pilot’s Ten Foundational Best Practices (FBPs) for law firm websites, which launched in 2005, are refreshed each year to take into account foundational changes that have been made in the broad web industry, as well as changes in visitor expectations and the behaviors of buyers of legal services. Certain […]
Cagniart Law – a case study
Cagniart Law is the immigration firm of choice for high-performing individuals who are seeking both mobility and opportunity in the U.S. Firm leaders hired Content Pilot to identify a unique positioning strategy, design a new logo and brand, and script and produce a series of six videos that will be […]
LSSO Article by Deborah McMurray Re-released “A Different Strategy for Law Firm Growth – One that can Work for Everyone”
In the Legal Sales and Services Organization’s “2018 Year in Review” they spotlighted some great articles and tips – among the authors was our very own Deborah McMurray! Published in April her piece delves into what makes a good and tangible strategy for law firms. She illustrates how a law […]
EDI is the New Black
Having high standards for your law firm’s equity, diversity and inclusion (EDI) is easy. Achieving the results you’re hoping for is hard. There has been more lip service given to this topic than any other in the last decade by law firms and the company leaders who hire them. There […]
The 2018 ILTA Marketing Technology Survey is Ready!
For the first time ever – and because demand is sky-rocketing – ILTA has released its 2018 Marketing Technology Survey to benchmark the state of our industry. You can access the survey here: www.surveymonkey.com/r/ILTAMarketingTechnologySurvey. Law firm marketing technology professionals, processes and tools have been increasing exponentially over recent years, yet there […]
Law Firm Marketing on the Internet: The Perfect Marriage of Law, Business Development and Technology
How does a firm get noticed and compete with the tens of millions of posts on social media today? Where is the best money invested for the greatest return? Receive a 35% discount on the webinar by using the promo code: DMcMurray105702
Fall in love again – this time with your firm’s experience.
According to the Lexis Nexis 2017 Law Firm Marketing and Business Development Survey, the responding firms are currently spending 15% of their 2-5% total marketing budget on technology. And, answering the question, “How will your firm’s investment in [all] categories change in 2017 compared to prior years,” more than 80% (!!!) […]