Content Pilot is launching 2024ward, a year-long commitment to making the case for authenticity – how to discover it, double-down on it, live it and nurture it so it breathes new originality into your firm.
Authenticity is hard. First, you must recognize you’re making a binary choice to do this over that. There is no such thing as being a little bit or partly authentic.
Then, identify what you risk by making this choice – being viewed as unusual? Unique? Remember when in middle and senior high school, you were viewed as “different,” and you felt embarrassed or ashamed or unpopular? (Some of us still have those scars.)
We didn’t know it then, but gratefully, we now see the by-products of being authentic – individuality, true connection and beauty – eclipse any fears that held us back.
Today, AI-generated business content is creating a sameness, or, as Ian Whitworth, author of the Undisruptable Blog and book by the same title, says, “a great same-ening” of what’s already been created. (We’re not talking about content leverage via generative AI, and how that has a proper business purpose of saving time and money for law firms and their clients. )
Business content creators and consumers are both guilty. The former has become lazy in its decision to accept recycled material – content that perhaps wasn’t that great from the get-go – and clients/consumers need a reminder that they deserve originality, fresh thinking and new approaches designed especially for them.
Being authentic is both foundational and strategic. It’s finding and investing in the unique voice that is yours.
Curious? Come on board, find your voice, and join us in our fight for authenticity!
#TeamAuthenticity #2024ward #FindYourVoice