Content Pilot is launching 2024ward, a year-long commitment to making the case for authenticity – how to discover it, double-down on it, live it and nurture it so it breathes new originality into your firm. Authenticity is hard. First, you must recognize you’re making a binary choice to do this […]
Leveraging AI for Lawyer Bios: Five Prompts to Use with ChatGPT
If you have the luxury of hiring a professional to write your lawyer bios, GREAT. Our advice here doesn’t replace that. What our advice does is guide you as you explore ChatGPT using lawyer bios as a vehicle. Like with your legal work – regardless of practice – generative AI […]
An Introduction to our Core Values
5,374 days ago, on January 1, 2006, I launched Content Pilot. You might say it was a New Year’s Resolution that inspired me to change how I was doing things – to go to market as a company rather than continue as” Deborah McMurray,” the consultant with a strictly virtual team. So – 14 years, 8 months, 17 days ago, Content Pilot as we know it today was […]
Of Counsel: How Do You Measure Up? Part 2.
Reading time: 14 minutes This is the second of a two-part series. Part 1 of “How Do You Measure Up?” appeared in Of Counsel’s June 2020 issue. It discussed how buyers of legal services buy today, the critical reasons that lawyer biographies drive so much traffic to your law firm […]
Of Counsel: How Do You Measure Up? Part 1.
Reading time: 12 minutes This is the first of a two-part series. Part 1 of “How Do You Measure Up?” appeared in Of Counsel’s June 2020 issue. It discusses how buyers of legal services buy today, the critical reasons that lawyer biographies drive so much traffic to your law firm […]
It’s Time to Include Compassion in Your Communications
Reading time: 5 minutes About this article Communicating with empathy and compassion is paramount in the pandemic Place yourself in the shoes of your clients and prospects before sending “business as usual” emails and marketing-focused materials Use images and videos to tell stories that take longer to read Be human […]
How Hard is your Website Working for your Firm? Results, Best Practices and Tips for Improving your 3Rs
Deborah McMurray presents Content Pilot’s landmark research to Lawyers Associated Worldwide, an international network for law firms that offers unique expertise from over 100 member firms representing more than 4,000 individual lawyers around the world. Program Description Curious about what the adult version of the 3Rs are? Relationships – Reputation […]
The Most Powerful Marketing Message
The goal of every marketing message is to persuade prospective clients that your law firm is the best choice to meet their legal needs. So as legal marketers, we develop a lot of content to highlight your experience, results, honors and awards – we say whatever we can that ethically […]
Content Pilot Releases the Results of the 2020 AmLaw Global 50 Websites: Ten Foundational Best Practices Research
Content Pilot LLC announced today that it has completed its 7th comprehensive analysis of the websites of the largest law firms in the world, based on Ten Foundational Best Practices. The 2020 AmLaw Global 50 law firms are ranked by gross revenue and consist of 40 firms “headquartered” in the […]
Thought Leadership for COVID-19 Requires Sensitivity
The coronavirus pandemic is driving content consumption to a new level across all platforms as people are searching for information, distraction, and connection. And lawyers are rushing to meet the need with volumes of thought leadership content via blogs, articles, white papers, videos, social posts, and email alerts. As always, […]
Your Bio Needs to Work Harder for You – and other Key Takeaways from the Deborah McMurray/Scott Love Podcast
Last month, Content Pilot CEO and Strategy Architect Deborah McMurray sat down with Scott Love to talk about “3-Dimensional Lawyer Bios” on his popular Partner Podcast. Inspired by a thought-leadership piece written by Deborah last fall, she shared common missteps and mistakes lawyers make, plus advice for lawyers needing a […]
3 Best Practices for Using Social Media to Enhance Your Public Relations Strategy
Traditional public relations campaigns have always been about raising awareness and influencing opinion through media placements. With the rise of social media, the PR landscape has changed dramatically, and digital engagement has become an essential part of every PR strategy. With social media platforms reaching virtually every demographic globally, social […]
All PR is Good PR: Media Interview Tips for Lawyers
Being quoted in the media is an excellent way to enhance a lawyer’s professional reputation and build credibility as an expert. But is it true that all PR good PR? Mostly yes, but there are exceptions and situations when media coverage can do more harm than good. For instance, if […]
Initial Thoughts and Quick Tips on Google’s First Big Core Update for 2019
Google’s first major Core Algorithm Update for 2019 was released on March 12. While experts and our team at CP are still researching the effects of the update, initial data appears to show a continued focus on rewarding sites with favorable user signals such as time-on-site and bounce rate. Websites […]
How to Satisfy the Content Craving
If content begins by listening, then this is the perfect season to have your ears perked. Holiday parties and year end wrap up meetings are ideal settings for content to originate. As you mix and mingle at holiday gatherings over the next few weeks, ask insightful questions and let the […]
EDI is the New Black
Having high standards for your law firm’s equity, diversity and inclusion (EDI) is easy. Achieving the results you’re hoping for is hard. There has been more lip service given to this topic than any other in the last decade by law firms and the company leaders who hire them. There […]
4 Steps to Your Firm’s Next Win
Let’s face it, pulling together pitches and proposals is not fun for business development teams. Why? Because lawyers often make requests at the last minute – and on days that coincide with other high priority tasks. Business Development teams have a hard time putting their hands on the right content. […]
Fall in love again – this time with your firm’s experience.
According to the Lexis Nexis 2017 Law Firm Marketing and Business Development Survey, the responding firms are currently spending 15% of their 2-5% total marketing budget on technology. And, answering the question, “How will your firm’s investment in [all] categories change in 2017 compared to prior years,” more than 80% (!!!) […]
Content Pilot Releases the Results of the 2016 AmLaw Global 50 Websites: Ten Foundational Best Practices Research
DALLAS, TEXAS – Content Pilot LLC announced today that it has completed its 6th comprehensive analysis of the websites of the largest law firms in the world, based on Ten Foundational Best Practices. The 2016 AmLaw Global 50 law firms… Read Full Press Release