Say hello to Theatre Three, or T3: our 2023 BrandAid recipient! Each year, Content Pilot gives a brand makeover to a worthy 501(C)3 that serves the North Texas area. T3 is a theater nonprofit that’s been around for 60 seasons, nurturing creatives from authors to actors and allowing our North […]
View Your Website Content with a Critical Eye: If It Bores You, It Surely Disappoints Your Visitors—Part Two
This article originally appeared in the August 2023 issue of Of Counsel: The Legal Practice and Management Report. Read Part One here. 4. Everything you write should be client focused. This feels like such an elementary piece of advice, but it is so often ignored. Whether you are writing a […]
View Your Website Content with a Critical Eye: If It Bores You, It Surely Disappoints Your Visitors—Part One
This article originally appeared in the July 2023 issue of Of Counsel: The Legal Practice and Management Report Designing a new website can be such a time-consuming, painstaking, expensive task that, when it’s finally launched, it’s no wonder lawyers have lost interest in it. They quickly move on to other […]
Content Pilot Adds Laura (Toledo) Gutierrez to Team
Content Pilot is excited to announce the hire of long-time Legal Marketing Association member and volunteer Laura (Toledo) Gutierrez as its Sales and Project Manager. Leveraging 16+ years of in-house legal communications experience, Laura will expand CP’s Content Marketing reach and capabilities, designing content strategies, and elevating best practices and […]
Law Firms Losing Out on Business to Slow Response Times
As Law.com’s Brenda Sapino Jeffreys reports, at least a third of law firm marketers in a flash survey said their firms lost out on a client opportunity because the firm didn’t respond quickly enough to a request for experience information. While the survey, conducted by Dallas marketing strategy and technology […]
Content Pilot Selects its 2022 Pro Bono Winner of “CP BrandAid:” Metrocare – the Largest Provider of Mental Health Services in North Texas
Summary: For the second year in the pandemic, Content Pilot invited nonprofit organizations serving North Texas to apply for a free strategy and brand makeover through its CP BrandAid pro bono initiative. Content Pilot, a full-service strategy, design, content and technology agency announced today the winner of CP BrandAid, a […]
Content Pilot Sponsors LMA Southwest Regional Conference
We’re a proud sponsor and creative designer for the 2021 LMA Southwest Conference held virtually May 19-21, 2021. This year’s conference theme is focused on how we adapt, grow, and emerge given the events we have endured during the past year. Specifically, how will we adapt, grow, and emerge in […]
Your Law Firm Brand, Brand-Building and Deepening your Brand Equity Presentation
Deborah McMurray is speaking at the Europe, Africa & Middle East Regional Meeting for Lawyers Associated Worldwide, held virtually May 4-5, 2021. “Brand” is a word that is often misunderstood. Too often lawyers reduce “their brand” to the firm’s logo and name – the lowest common denominator. It is – […]
Content Pilot Speaks at LMA Tech West Conference
Join us at the LMA Tech West Conference on Thursday, April 29th at 11:30 a.m. CT to listen in on “Access Your Data: Building and Maintaining an Experience Management System.” Keith N. Wewe, our VP of Strategy and Solutions will be moderate a panel of experience law firm professionals discussing […]
#Empowered Women Spring 2021, Featuring Deborah McMurray
Content Pilot is a proud sponsor of the #EmpoweredWomen Spring 2021 event occur April 6-8, daily from 9:00 a.m. – 1:00 p.m. PT. The speaker line-up includes Deborah McMurray, our CEO, Founder and Strategy Architect. Why is storytelling important? Stories have a transformative power to allow us to see the […]
Happy Thanksgiving from Content Pilot
Nothing brings people together like favorite holiday foods, particularly foods that come with their own stories. Since many families aren’t able to closely gather in kitchens and around tables this year, we asked our clients and friends who attended our cooking class with Royal Chef Darren McGrady to share their […]
Content Pilot Ranked as Top Service Provider by National Law Journal
Readers of the National Law Journal have voted Content Pilot LLC into the publication’s Best of DC rankings for 2020. Content Pilot was recognized as the number one provider of Law Firm Website Design and one of the top two providers of Law Firm Proposal Automation & Experience Management Solution. […]
Content Pilot Releases New Version of Experience Management Software for Law Firms
Legal marketing and technology agency Content Pilot LLC announces the release of CP Deals and Cases KM. This new Knowledge Management edition expands its precedent-setting experience management system into the areas of knowledge management and matter pricing – offering a 360-degree view of every matter; lawyer; and client, practice and, […]
An Introduction to our Core Values
5,374 days ago, on January 1, 2006, I launched Content Pilot. You might say it was a New Year’s Resolution that inspired me to change how I was doing things – to go to market as a company rather than continue as” Deborah McMurray,” the consultant with a strictly virtual team. So – 14 years, 8 months, 17 days ago, Content Pilot as we know it today was […]
Content Pilot Launches CP Brand Aid to Provide Pro Bono Branding Services to a North Texas Charitable Organization
(PRWEB) Legal marketing and technology agency Content Pilot announces the launch of CP Brand Aid, a pro bono initiative to provide a complimentary branding project to one worthy nonprofit in North Texas. Content Pilot will accept applications from eligible 501(c)3 charitable organizations through November 4, 2020. The selected recipient will […]
Happy #EarthDay50
It’s Earth Day and we want to celebrate it with you. We only have one planet, so it’s important that we work, together, to protect it. As part of our original #20in2020 challenge at Content Pilot, we wanted to invite you to spend today helping us clean up our local […]
COVID-19 Update
To Content Pilot Clients and Friends: We know that most of you have crafted similar messages. With everyone talking about the possible impact of the COVID-19 Coronavirus, we want you to know about our preparedness at Content Pilot. Without reacting to rumors or being driven by fear, we are sensitive […]
Resolve to Declutter in 2020 for Better Business Development
“Get more organized” is always among the most popular of new year resolutions, though we typically mean cleaning out closets or sorting through that junk drawer in the kitchen. But I often see lawyer business development efforts stalled by a simple lack of organization, so let’s focus on that for […]
Content Pilot Listed in Legal Times’ Hall of Fame
Content Pilot was recently selected to the National Law Journal Best of Hall of Fame for its work in the legal industry. This honor is given to companies that have been ranked among the leaders in their respective categories in three of the last four years. Content Pilot has consistently […]
Content Pilot Voted Best PR Firm for the Legal Community
Attorneys and law firms voted Content Pilot LLC into this year’s “Best Of” rankings, published in Texas Lawyer. Content Pilot was listed as one of the top two “Best PR Firms for the Legal Community.” According to Texas Lawyer, “Best Of” was formed to help lawyers identify the best legal service providers […]