Content Pilot is proud to announce its sponsorship of the 2025 Passle CMO Series, the premier event for senior legal marketing professionals, taking place in just two weeks. Widely recognized as the largest gathering of C-suite legal marketers in history, the conference has officially sold out, with top marketing leaders […]
Happy Holidays from Content Pilot
Wishing you a joyful holiday season filled with warmth, laughter, and cherished moments. We are truly grateful for your continued partnership and look forward to all the great projects and joy we’ll share together in the New Year!
How Can You Make Love Work at Work and Avoid the HR Department?
“I love my job.” “I just love this project.” “OMG, I love love love that design!” Nope, that’s not what we really mean, although – yay! – if that’s what you’re hearing from your team. How can you leverage the nine chemicals that makeup “LOVE” in ways that drive richer […]
X for Law: Survey Reveals 55% of AmLaw 100 Firms Embrace the Rebrand (But Why Aren’t All Onboard?)
If we say “X” without mentioning social media or Twitter, would you know what we mean? Perhaps this is why law firms are hesitating to update the X (formerly Twitter) logo and language on their website. Normally, after a new brand is unveiled, updated materials soon follow (if not simultaneously). […]
Can “Testers” Sue Your Website Without Using It? SCOTUS Hints at Future Rulings.
The aim of website accessibility is to have a site that everyone can use. But what if the person suing you over your website had no intention of buying your services or goods? What if they’re just looking at websites to test them for accessibility – do they have the […]
Happy Holidays from Content Pilot
We wish all of you an amazing holiday season and a sincere thank you, from everyone at Content Pilot, for the joy you bring us every day.
Introducing Theatre Three: 2023 Pro Bono BrandAid Recipient
Say hello to Theatre Three, or T3: our 2023 BrandAid recipient! Each year, Content Pilot gives a brand makeover to a worthy 501(C)3 that serves the North Texas area. T3 is a theater nonprofit that’s been around for 60 seasons, nurturing creatives from authors to actors and allowing our North […]
View Your Website Content with a Critical Eye: If It Bores You, It Surely Disappoints Your Visitors—Part Two
This article originally appeared in the August 2023 issue of Of Counsel: The Legal Practice and Management Report. Read Part One here. 4. Everything you write should be client focused. This feels like such an elementary piece of advice, but it is so often ignored. Whether you are writing a […]
View Your Website Content with a Critical Eye: If It Bores You, It Surely Disappoints Your Visitors—Part One
This article originally appeared in the July 2023 issue of Of Counsel: The Legal Practice and Management Report Designing a new website can be such a time-consuming, painstaking, expensive task that, when it’s finally launched, it’s no wonder lawyers have lost interest in it. They quickly move on to other […]
Law Firms Losing Out on Business to Slow Response Times
As Law.com’s Brenda Sapino Jeffreys reports, at least a third of law firm marketers in a flash survey said their firms lost out on a client opportunity because the firm didn’t respond quickly enough to a request for experience information. While the survey, conducted by Dallas marketing strategy and technology […]
Content Pilot Selects its 2022 Pro Bono Winner of “CP BrandAid:” Metrocare – the Largest Provider of Mental Health Services in North Texas
Summary: For the second year in the pandemic, Content Pilot invited nonprofit organizations serving North Texas to apply for a free strategy and brand makeover through its CP BrandAid pro bono initiative. Content Pilot, a full-service strategy, design, content and technology agency announced today the winner of CP BrandAid, a […]
Content Pilot Sponsors LMA Southwest Regional Conference
We’re a proud sponsor and creative designer for the 2021 LMA Southwest Conference held virtually May 19-21, 2021. This year’s conference theme is focused on how we adapt, grow, and emerge given the events we have endured during the past year. Specifically, how will we adapt, grow, and emerge in […]
Your Law Firm Brand, Brand-Building and Deepening your Brand Equity Presentation
Deborah McMurray is speaking at the Europe, Africa & Middle East Regional Meeting for Lawyers Associated Worldwide, held virtually May 4-5, 2021. “Brand” is a word that is often misunderstood. Too often lawyers reduce “their brand” to the firm’s logo and name – the lowest common denominator. It is – […]
Content Pilot Speaks at LMA Tech West Conference
Join us at the LMA Tech West Conference on Thursday, April 29th at 11:30 a.m. CT to listen in on “Access Your Data: Building and Maintaining an Experience Management System.” Keith N. Wewe, our VP of Strategy and Solutions will be moderate a panel of experience law firm professionals discussing […]
#Empowered Women Spring 2021, Featuring Deborah McMurray
Content Pilot is a proud sponsor of the #EmpoweredWomen Spring 2021 event occur April 6-8, daily from 9:00 a.m. – 1:00 p.m. PT. The speaker line-up includes Deborah McMurray, our CEO, Founder and Strategy Architect. Why is storytelling important? Stories have a transformative power to allow us to see the […]
Happy Thanksgiving from Content Pilot
Nothing brings people together like favorite holiday foods, particularly foods that come with their own stories. Since many families aren’t able to closely gather in kitchens and around tables this year, we asked our clients and friends who attended our cooking class with Royal Chef Darren McGrady to share their […]
Content Pilot Ranked as Top Service Provider by National Law Journal
Readers of the National Law Journal have voted Content Pilot LLC into the publication’s Best of DC rankings for 2020. Content Pilot was recognized as the number one provider of Law Firm Website Design and one of the top two providers of Law Firm Proposal Automation & Experience Management Solution. […]
Content Pilot Releases New Version of Experience Management Software for Law Firms
Legal marketing and technology agency Content Pilot LLC announces the release of CP Deals and Cases KM. This new Knowledge Management edition expands its precedent-setting experience management system into the areas of knowledge management and matter pricing – offering a 360-degree view of every matter; lawyer; and client, practice and, […]
An Introduction to our Core Values
5,374 days ago, on January 1, 2006, I launched Content Pilot. You might say it was a New Year’s Resolution that inspired me to change how I was doing things – to go to market as a company rather than continue as” Deborah McMurray,” the consultant with a strictly virtual team. So – 14 years, 8 months, 17 days ago, Content Pilot as we know it today was […]
Content Pilot Launches CP Brand Aid to Provide Pro Bono Branding Services to a North Texas Charitable Organization
(PRWEB) Legal marketing and technology agency Content Pilot announces the launch of CP Brand Aid, a pro bono initiative to provide a complimentary branding project to one worthy nonprofit in North Texas. Content Pilot will accept applications from eligible 501(c)3 charitable organizations through November 4, 2020. The selected recipient will […]