It’s Earth Day and we want to celebrate it with you. We only have one planet, so it’s important that we work, together, to protect it. As part of our original #20in2020 challenge at Content Pilot, we wanted to invite you to spend today helping us clean up our local […]
COVID-19 Update
To Content Pilot Clients and Friends: We know that most of you have crafted similar messages. With everyone talking about the possible impact of the COVID-19 Coronavirus, we want you to know about our preparedness at Content Pilot. Without reacting to rumors or being driven by fear, we are sensitive […]
Resolve to Declutter in 2020 for Better Business Development
“Get more organized” is always among the most popular of new year resolutions, though we typically mean cleaning out closets or sorting through that junk drawer in the kitchen. But I often see lawyer business development efforts stalled by a simple lack of organization, so let’s focus on that for […]
Content Pilot Listed in Legal Times’ Hall of Fame
Content Pilot was recently selected to the National Law Journal Best of Hall of Fame for its work in the legal industry. This honor is given to companies that have been ranked among the leaders in their respective categories in three of the last four years. Content Pilot has consistently […]
Content Pilot Voted Best PR Firm for the Legal Community
Attorneys and law firms voted Content Pilot LLC into this year’s “Best Of” rankings, published in Texas Lawyer. Content Pilot was listed as one of the top two “Best PR Firms for the Legal Community.” According to Texas Lawyer, “Best Of” was formed to help lawyers identify the best legal service providers […]
New Client: Diamond McCarthy
We couldn’t be happier to announce that we are working with 19-year old Diamond McCarthy on strategy, design, content and its new website. It is a powerhouse trial firm that reaches across the U.S. and abroad, having represented clients in arbitration and litigation on six of the seven continents. (We […]
Bubbles, Bites & Bits of Wisdom
These one-of-a-kind sophisticated events elevate professionals while giving practical instruction on meeting like-minded professionals. The men and women who attend these events leave with real-world tools that shape their professional and personal lives. Deborah McMurray, CEO and Strategy Architect at Content Pilot is presenting at Bubbles, Bites & Bits of […]
Initial Thoughts and Quick Tips on Google’s First Big Core Update for 2019
Google’s first major Core Algorithm Update for 2019 was released on March 12. While experts and our team at CP are still researching the effects of the update, initial data appears to show a continued focus on rewarding sites with favorable user signals such as time-on-site and bounce rate. Websites […]
Come Visit Us at LMA19 in Atlanta
Content Pilot is sponsoring the LMA Annual Conference in Atlanta April 8-10, 2019. Stop by our booth #321 to say hello and pick up a crazy bird. More about CP at LMA19 Crazy Bird And don’t miss these great break-out sessions with presentations by Deborah McMurray and Keith Wewe: The […]
Driving Top Line Growth with a Killer Proposal Strategy at LMA19
Keith Wewe, VP – Strategy + Solutions at Content Pilot, is presenting “Driving Top Line Growth with a Killer Proposal Strategy” 2019 LMA Annual Conference, Atlanta Wednesday, April 10, 201911:15 a.m. – 12:15 p.m. Let’s face the facts, folks. The expectation for law firm business development teams to drive top-line revenue is […]
The Next Big Thing presentation by Deborah McMurray
Deborah McMurray, CEO + Strategy Architect of Content Pilot, is presenting “LMA’s Next Big Thing: Service Metamorphosis — Driving Performance Improvement” 2019 LMA Annual Conference, Atlanta Tuesday, April 9, 2019 11:15 a.m. – 12:15 p.m. “Service” has been talked about for more than 30 years. And, if we are honest, our […]
Texas Attorney Advertising Rules are Getting a Makeover
We may be about to see some substantial changes in the way attorneys in Texas market their services. The State Bar of Texas first introduced the current advertising rules 25 years ago, in 1994. The rules have been tweaked a few times since then but 2019 might be the year […]
39 Diversity and Inclusion Inspirations
Today is an important day for equity, diversity and inclusion, not only for the LMA, but for the world. Today, we celebrate the life and legacy of Dr. Martin Luther King, Jr. Dr. King grew up in a time of enhanced racial discrimination and rose above white nationalism and constant […]
Cagniart Law – a case study
Cagniart Law is the immigration firm of choice for high-performing individuals who are seeking both mobility and opportunity in the U.S. Firm leaders hired Content Pilot to identify a unique positioning strategy, design a new logo and brand, and script and produce a series of six videos that will be […]
LSSO Article by Deborah McMurray Re-released “A Different Strategy for Law Firm Growth – One that can Work for Everyone”
In the Legal Sales and Services Organization’s “2018 Year in Review” they spotlighted some great articles and tips – among the authors was our very own Deborah McMurray! Published in April her piece delves into what makes a good and tangible strategy for law firms. She illustrates how a law […]
Driving Top Line Growth with a Killer Proposal Strategy
A proposal is an opportunity to start fresh or reset an existing relationship. And it begins with a well-designed strategy. Attendees at the 2018 LMA Southeast Regional Conference got an in depth presentation on how to create better proposals from Deborah McMurray and Keith Wewe. The duo broke down what […]
4 Steps to Your Firm’s Next Win
Let’s face it, pulling together pitches and proposals is not fun for business development teams. Why? Because lawyers often make requests at the last minute – and on days that coincide with other high priority tasks. Business Development teams have a hard time putting their hands on the right content. […]
Live from New Orleans at the 2018 LMA Conference!
We are proud to announce the launch of our new website – contentpilot.com. We always say we are designing for our client firms five years in the future – and yes, we are about 5 years behind launching this, but we promise that today’s website reflects Content Pilot today and […]
Of Counsel Magazine Interview with Deborah McMurray
With Decades of Law Firm Service, Marketing Pioneer Continues to Impress
Content Pilot Releases the Results of the 2016 AmLaw Global 50 Websites: Ten Foundational Best Practices Research
DALLAS, TEXAS – Content Pilot LLC announced today that it has completed its 6th comprehensive analysis of the websites of the largest law firms in the world, based on Ten Foundational Best Practices. The 2016 AmLaw Global 50 law firms… Read Full Press Release