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LMA 2019 News

Driving Top Line Growth with a Killer Proposal Strategy at LMA19

Keith Wewe, VP – Strategy + Solutions at Content Pilot, is presenting “Driving Top Line Growth with a Killer Proposal Strategy” 2019 LMA Annual Conference, Atlanta Wednesday, April 10, 201911:15 a.m. – 12:15 p.m. Let’s face the facts, folks. The expectation for law firm business development teams to drive top-line revenue is […]

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LMA 2019 News

The Next Big Thing presentation by Deborah McMurray

Deborah McMurray, CEO + Strategy Architect of Content Pilot, is presenting “LMA’s Next Big Thing: Service Metamorphosis — Driving Performance Improvement” 2019 LMA Annual Conference, Atlanta Tuesday, April 9, 2019 11:15 a.m. – 12:15 p.m. “Service” has been talked about for more than 30 years. And, if we are honest, our […]

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Law Firm Management and Marketing News

Texas Attorney Advertising Rules are Getting a Makeover

We may be about to see some substantial changes in the way attorneys in Texas market their services. The State Bar of Texas first introduced the current advertising rules 25 years ago, in 1994. The rules have been tweaked a few times since then but 2019 might be the year […]

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Diversity News

39 Diversity and Inclusion Inspirations

Today is an important day for equity, diversity and inclusion, not only for the LMA, but for the world. Today, we celebrate the life and legacy of Dr. Martin Luther King, Jr. Dr. King grew up in a time of enhanced racial discrimination and rose above white nationalism and constant […]

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News

Cagniart Law – a case study

Cagniart Law is the immigration firm of choice for high-performing individuals who are seeking both mobility and opportunity in the U.S.  Firm leaders hired Content Pilot to identify a unique positioning strategy, design a new logo and brand, and script and produce a series of six videos that will be […]

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News

LSSO Article by Deborah McMurray Re-released “A Different Strategy for Law Firm Growth – One that can Work for Everyone”

In the Legal Sales and Services Organization’s “2018 Year in Review” they spotlighted some great articles and tips – among the authors was our very own Deborah McMurray! Published in April her piece delves into what makes a good and tangible strategy for law firms. She illustrates how a law […]

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News

Driving Top Line Growth with a Killer Proposal Strategy

A proposal is an opportunity to start fresh or reset an existing relationship. And it begins with a well-designed strategy. Attendees at the 2018 LMA Southeast Regional Conference got an in depth presentation on how to create better proposals from Deborah McMurray and Keith Wewe. The duo broke down what […]

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Business development Law Firm Management and Marketing News Thought Leadership

4 Steps to Your Firm’s Next Win

Let’s face it, pulling together pitches and proposals is not fun for business development teams. Why? Because lawyers often make requests at the last minute – and on days that coincide with other high priority tasks. Business Development teams have a hard time putting their hands on the right content. […]

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News

Live from New Orleans at the 2018 LMA Conference!

We are proud to announce the launch of our new website – contentpilot.com. We always say we are designing for our client firms five years in the future – and yes, we are about 5 years behind launching this, but we promise that today’s website reflects Content Pilot today and […]

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News

Of Counsel Magazine Interview with Deborah McMurray

With Decades of Law Firm Service, Marketing Pioneer Continues to Impress

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News Thought Leadership

Content Pilot Releases the Results of the 2016 AmLaw Global 50 Websites: Ten Foundational Best Practices Research

DALLAS, TEXAS – Content Pilot LLC announced today that it has completed its 6th comprehensive analysis of the websites of the largest law firms in the world, based on Ten Foundational Best Practices. The 2016 AmLaw Global 50 law firms… Read Full Press Release

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Awards News

2016 LMA Your Honor Awards Winners!

Content Pilot won three Your Honor Awards in the website category at the 2016 LMA International Conference. Congratulations to Kaplan Kirsch, Keogh Cox and Gray Reed! In other news, congratulations to Keith Wewe who served as the LMA International President. He also presided over the largest LMA conference in history! Deborah McMurray also presented “Experience Management: The […]

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News

2016 Law Firm Predictions are Popular, and I feel optimistic about these

Many bloggers offer predictions for a bright, shiny New Year ahead. I am no exception. In fact, I have been asked by several to include my two-cents in their group of august prognosticators. Here are two of my contributions below. Posted on the Lexis Nexis Business of Law Blog: “Beautiful Minds: […]

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News

Survey findings: Trends in Experience Management and Proposals

In November 2014, Content Pilot conducted a survey of senior law firm marketing, business development and proposal executives to identify trends in experience management and proposals. We are hosting a dozen “CP Rounds” Round Table 56 respondents completed the survey – 73% were headquartered in the U.S. and 27% had […]

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News

Generation Generosity – A new way to look at the legal profession

My company, Content Pilot, is a founding partner of a bold new initiative called Generation Generosity.  The initial exploration was done by Akina, and as soon as they broached the idea with me, we were enthusiastically on board. As you can read on the “Gen-Gen” blog, www.generationgenerosity.org, here is the idea: […]

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News

Once again, bad judgment in law firm advertising

Before the economic downturn in 2008, large law firms were spending $500,000 and up on print advertising – and that's on the media spend alone.  Trying hard to creatively cut through the clutter significantly added to that investment. Today, far fewer law firms – at least the business to business […]

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News

How I spent my Summer Vacation

My blog has been on vacation.  I have had numerous ideas for posts, but I just haven't been compelled to drop what I was doing to put any of them on paper.  But, I'm back.  Stay tuned for some of the most interesting trends I've seen the last few weeks.  […]

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