Many bloggers offer predictions for a bright, shiny New Year ahead. I am no exception. In fact, I have been asked by several to include my two-cents in their group of august prognosticators. Here are two of my contributions below. Posted on the Lexis Nexis Business of Law Blog: “Beautiful Minds: […]
Survey findings: Trends in Experience Management and Proposals
In November 2014, Content Pilot conducted a survey of senior law firm marketing, business development and proposal executives to identify trends in experience management and proposals. We are hosting a dozen “CP Rounds” Round Table 56 respondents completed the survey – 73% were headquartered in the U.S. and 27% had […]
Generation Generosity – A new way to look at the legal profession
My company, Content Pilot, is a founding partner of a bold new initiative called Generation Generosity. The initial exploration was done by Akina, and as soon as they broached the idea with me, we were enthusiastically on board. As you can read on the “Gen-Gen” blog, www.generationgenerosity.org, here is the idea: […]
Once again, bad judgment in law firm advertising
Before the economic downturn in 2008, large law firms were spending $500,000 and up on print advertising – and that's on the media spend alone. Trying hard to creatively cut through the clutter significantly added to that investment. Today, far fewer law firms – at least the business to business […]
How I spent my Summer Vacation
My blog has been on vacation. I have had numerous ideas for posts, but I just haven't been compelled to drop what I was doing to put any of them on paper. But, I'm back. Stay tuned for some of the most interesting trends I've seen the last few weeks. […]