In November 2014, Content Pilot conducted a survey of senior law firm marketing, business development and proposal executives to identify trends in experience management and proposals. We are hosting a dozen “CP Rounds” Round Table
56 respondents completed the survey – 73% were headquartered in the U.S. and 27% had HQ outside the U.S.
Firm size varied, with the foreign law firms being the smallest, and the majority were mid-sized to large firms.
Most respondents held Chief Marketing Officer (or another Chief) or Marketing Director titles.
We asked the question: Do you have an experience database? Nearly 2/3 of the respondents answered “Yes.”