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Survey findings: Trends in Experience Management and Proposals

02/09/2015 by Deborah McMurray

In November 2014, Content Pilot conducted a survey of senior law firm marketing, business development and proposal executives to identify trends in experience management and proposals. We are hosting a dozen “CP Rounds” Round Table

56 respondents completed the survey – 73% were headquartered in the U.S. and 27% had HQ outside the U.S.

Firm size varied, with the foreign law firms being the smallest, and the majority were mid-sized to large firms.

CP Rounds - firm size


Most respondents held Chief Marketing Officer (or another Chief) or Marketing Director titles.

CP Rounds - person taking survey

We asked the question: Do you have an experience database? Nearly 2/3 of the respondents answered “Yes.”

CP Rounds - do you have exp database


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