“Brand” is a word that is often misunderstood. Too often lawyers reduce “their brand” to the firm’s logo and name – the lowest common denominator. It is – and it has the potential of being – so much more than that!
This session will focus on the steps you can take in your firm to design a differentiating strategy and have it serve as the foundation to lead to a more energetic and hard-working brand. The role that LAW plays in elevating your brand is critically important for global law firms and the steps to get there are simple to execute. All you need to do is say, “Yes – I want our brand to be more memorable and powerful.”
Brand equity is driven by your clients and referral sources – not by the firm lawyers. You’ll learn what you can do to increase your brand equity so that it all works harder for you. Sound fun?
If you would like to chat with us about giving this presentation to your group or internal team. Come join legal marketing and branding expert, Deborah McMurray for this must-see session!