This article originally appeared in the August 2023 issue of Of Counsel: The Legal Practice and Management Report 4. Everything you write should be client focused. This feels like such an elementary piece of advice, but it is so often ignored. Whether you are writing a speech, creating an e-alert, […]
Content Pilot Adds Laura (Toledo) Gutierrez to Team
Content Pilot is excited to announce the hire of long-time Legal Marketing Association member and volunteer Laura (Toledo) Gutierrez as its Sales and Project Manager. Leveraging 16+ years of in-house legal communications experience, Laura will expand CP’s Content Marketing reach and capabilities, designing content strategies, and elevating best practices and […]
Law Firms Losing Out on Business to Slow Response Times
As Law.com’s Brenda Sapino Jeffreys reports, at least a third of law firm marketers in a flash survey said their firms lost out on a client opportunity because the firm didn’t respond quickly enough to a request for experience information. While the survey, conducted by Dallas marketing strategy and technology […]
Content Pilot Sponsors LMA Southwest Regional Conference
We’re a proud sponsor and creative designer for the 2021 LMA Southwest Conference held virtually May 19-21, 2021. This year’s conference theme is focused on how we adapt, grow, and emerge given the events we have endured during the past year. Specifically, how will we adapt, grow, and emerge in […]
Your Law Firm Brand, Brand-Building and Deepening your Brand Equity Presentation
Deborah McMurray is speaking at the Europe, Africa & Middle East Regional Meeting for Lawyers Associated Worldwide, held virtually May 4-5, 2021. “Brand” is a word that is often misunderstood. Too often lawyers reduce “their brand” to the firm’s logo and name – the lowest common denominator. It is – […]
Content Pilot Speaks at LMA Tech West Conference
Join us at the LMA Tech West Conference on Thursday, April 29th at 11:30 a.m. CT to listen in on “Access Your Data: Building and Maintaining an Experience Management System.” Keith N. Wewe, our VP of Strategy and Solutions will be moderate a panel of experience law firm professionals discussing […]
#Empowered Women Spring 2021, Featuring Deborah McMurray
Content Pilot is a proud sponsor of the #EmpoweredWomen Spring 2021 event occur April 6-8, daily from 9:00 a.m. – 1:00 p.m. PT. The speaker line-up includes Deborah McMurray, our CEO, Founder and Strategy Architect. Why is storytelling important? Stories have a transformative power to allow us to see the […]
Happy Thanksgiving from Content Pilot
Nothing brings people together like favorite holiday foods, particularly foods that come with their own stories. Since many families aren’t able to closely gather in kitchens and around tables this year, we asked our clients and friends who attended our cooking class with Royal Chef Darren McGrady to share their […]
It’s Time to Include Compassion in Your Communications
Reading time: 5 minutes About this article Communicating with empathy and compassion is paramount in the pandemic Place yourself in the shoes of your clients and prospects before sending “business as usual” emails and marketing-focused materials Use images and videos to tell stories that take longer to read Be human […]
Happy #EarthDay50
It’s Earth Day and we want to celebrate it with you. We only have one planet, so it’s important that we work, together, to protect it. As part of our original #20in2020 challenge at Content Pilot, we wanted to invite you to spend today helping us clean up our local […]
Content Pilot Releases the Results of the 2020 AmLaw Global 50 Websites: Ten Foundational Best Practices Research
Content Pilot LLC announced today that it has completed its 7th comprehensive analysis of the websites of the largest law firms in the world, based on Ten Foundational Best Practices. The 2020 AmLaw Global 50 law firms are ranked by gross revenue and consist of 40 firms “headquartered” in the […]
COVID-19 Update
To Content Pilot Clients and Friends: We know that most of you have crafted similar messages. With everyone talking about the possible impact of the COVID-19 Coronavirus, we want you to know about our preparedness at Content Pilot. Without reacting to rumors or being driven by fear, we are sensitive […]
Driving Top Line Growth with a Killer Proposal Strategy at LMA19
Keith Wewe, VP – Strategy + Solutions at Content Pilot, is presenting “Driving Top Line Growth with a Killer Proposal Strategy” 2019 LMA Annual Conference, Atlanta Wednesday, April 10, 201911:15 a.m. – 12:15 p.m. Let’s face the facts, folks. The expectation for law firm business development teams to drive top-line revenue is […]
Inspiration #12: The Year of the Pig
Yesterday marked the first day of one of the most important days in China – the Chinese New Year. Also known as the Spring Festival, celebrations last until February 19th and include a series of specific events each day, which you can learn about here – https://chinesenewyear.net/calendar/#spring-festival. Each year is also signified […]
Inspiration #10: Black History is our History
February 1 marked the first day of Black History Month. Did you know that the precursor to this critical observance was created in 1926 in the United States, when historian Carter G. Woodson and the Association for the Study of Negro Life and History announced the second week of February to […]
Inspiration #8: Let’s Coexist
Let’s face it, religion is a hot button issue in today’s society – which stands to reason since our religious beliefs are deeply intertwined with our stances on many of the moral issues upon which we define ourselves. However, as we continue a diversity and inclusion program focused largely on […]
Inspiration #7: LGBTQQIAAP = Collaboration
LGBTQQIAAP stands for Lesbian, Gay, Bisexual, Transgender, Queer, Questioning, Intersex, Asexual, Allies and Pansexual. For many, you may formally recognize this acronym as LGBT or LGBTQ+. And you may be asking yourself, “why do the initials continue to grow?” Well, let us tell you in a single word – collaboration. […]
Inspiration #6: Gain a Better Understanding of the Mansfield Rule
With these inspirations, we hope not only to share information about the “why” of diversity and inclusion, but also the “what” – including “what YOU can do about it”. Today’s inspiration provides more information about one such opportunity. The Mansfield Rule, an initiative of Diversity Lab, is one of the […]
Inspiration #5: Act Now on Diversity and Inclusion or Lose Business
We’re only a few hours into the new work week and another diversity and inclusion bombshell has dropped. In a letter sent yesterday to The American Lawyer and posted to the General Counsel for Law Firm Diversity Linked In page, these counsel explicitly say “we are disappointed to see that […]
Inspiration #4: We Can No Longer Accept “Pipeline” as an Excuse
Inspiration #4: We Can No Longer Accept “Pipeline” as an Excuse We’ve been hearing for years that there are not enough diverse legal candidates in the pipeline as reasoning for the lack of diversity inside law firms. Unfortunately, it’s tough to argue with this often evoked statement given a quote […]