Wishing you a joyful holiday season filled with warmth, laughter, and cherished moments. We are truly grateful for your continued partnership and look forward to all the great projects and joy we’ll share together in the New Year!
X for Law: Survey Reveals 55% of AmLaw 100 Firms Embrace the Rebrand (But Why Aren’t All Onboard?)
If we say “X” without mentioning social media or Twitter, would you know what we mean? Perhaps this is why law firms are hesitating to update the X (formerly Twitter) logo and language on their website. Normally, after a new brand is unveiled, updated materials soon follow (if not simultaneously). […]
Can “Testers” Sue Your Website Without Using It? SCOTUS Hints at Future Rulings.
The aim of website accessibility is to have a site that everyone can use. But what if the person suing you over your website had no intention of buying your services or goods? What if they’re just looking at websites to test them for accessibility – do they have the […]
Happy Holidays from Content Pilot
We wish all of you an amazing holiday season and a sincere thank you, from everyone at Content Pilot, for the joy you bring us every day.
Leveraging AI for Lawyer Bios: Five Prompts to Use with ChatGPT
If you have the luxury of hiring a professional to write your lawyer bios, GREAT. Our advice here doesn’t replace that. What our advice does is guide you as you explore ChatGPT using lawyer bios as a vehicle. Like with your legal work – regardless of practice – generative AI […]
Keith N. Wewe Discussing Difficult Conversations at 2024 LMA Annual Conference Pre-Con
The 2024 Legal Marketing Association’s Annual Conference program has been announced! Keith N. Wewe’s session, “Ted Talk – Difficult Conversations: Saying No to Lawyers and Still Making Them Happy,” is part of the pre-conference, “Achieving Business Development Success by Thinking Big, Executing Effectively and Influencing Your Bosses.” The LMA Annual […]
View Your Website Content with a Critical Eye: If It Bores You, It Surely Disappoints Your Visitors—Part Two
This article originally appeared in the August 2023 issue of Of Counsel: The Legal Practice and Management Report. Read Part One here. 4. Everything you write should be client focused. This feels like such an elementary piece of advice, but it is so often ignored. Whether you are writing a […]
Content Pilot Sponsors 2023 LMA Tech West Conference
We’re a proud sponsor of the Legal Marketing Association’s Tech West conference! It’s being held on November 14, 2023, at the Sheraton Universal Hotel in Universal City, CA. The Tech West conference focuses on legal technology; the theme this year being “A Brave New World: The Technologies that will Propel […]
Content Pilot Sponsors 2023 LMA Southwest Regional Conference
We are a proud sponsor and conference brand designer of the 2023 Legal Marketing Association (LMA) Southwest Regional Conference being held in New Orleans September 13-15. The conference theme is “Rollin’ on the River: Composing Our New Rhythm,” aiming to give skills and tools that deliver an immediate impact in […]
Law Firms Losing Out on Business to Slow Response Times
As Law.com’s Brenda Sapino Jeffreys reports, at least a third of law firm marketers in a flash survey said their firms lost out on a client opportunity because the firm didn’t respond quickly enough to a request for experience information. While the survey, conducted by Dallas marketing strategy and technology […]
Content Pilot Sponsors LMA Southwest Regional Conference
We’re a proud sponsor and creative designer for the 2021 LMA Southwest Conference held virtually May 19-21, 2021. This year’s conference theme is focused on how we adapt, grow, and emerge given the events we have endured during the past year. Specifically, how will we adapt, grow, and emerge in […]
Your Law Firm Brand, Brand-Building and Deepening your Brand Equity Presentation
Deborah McMurray is speaking at the Europe, Africa & Middle East Regional Meeting for Lawyers Associated Worldwide, held virtually May 4-5, 2021. “Brand” is a word that is often misunderstood. Too often lawyers reduce “their brand” to the firm’s logo and name – the lowest common denominator. It is – […]
Content Pilot Speaks at LMA Tech West Conference
Join us at the LMA Tech West Conference on Thursday, April 29th at 11:30 a.m. CT to listen in on “Access Your Data: Building and Maintaining an Experience Management System.” Keith N. Wewe, our VP of Strategy and Solutions will be moderate a panel of experience law firm professionals discussing […]
#Empowered Women Spring 2021, Featuring Deborah McMurray
Content Pilot is a proud sponsor of the #EmpoweredWomen Spring 2021 event occur April 6-8, daily from 9:00 a.m. – 1:00 p.m. PT. The speaker line-up includes Deborah McMurray, our CEO, Founder and Strategy Architect. Why is storytelling important? Stories have a transformative power to allow us to see the […]
Happy Thanksgiving from Content Pilot
Nothing brings people together like favorite holiday foods, particularly foods that come with their own stories. Since many families aren’t able to closely gather in kitchens and around tables this year, we asked our clients and friends who attended our cooking class with Royal Chef Darren McGrady to share their […]
It’s Time to Include Compassion in Your Communications
Reading time: 5 minutes About this article Communicating with empathy and compassion is paramount in the pandemic Place yourself in the shoes of your clients and prospects before sending “business as usual” emails and marketing-focused materials Use images and videos to tell stories that take longer to read Be human […]
Happy #EarthDay50
It’s Earth Day and we want to celebrate it with you. We only have one planet, so it’s important that we work, together, to protect it. As part of our original #20in2020 challenge at Content Pilot, we wanted to invite you to spend today helping us clean up our local […]
Content Pilot Releases the Results of the 2020 AmLaw Global 50 Websites: Ten Foundational Best Practices Research
Content Pilot LLC announced today that it has completed its 7th comprehensive analysis of the websites of the largest law firms in the world, based on Ten Foundational Best Practices. The 2020 AmLaw Global 50 law firms are ranked by gross revenue and consist of 40 firms “headquartered” in the […]
COVID-19 Update
To Content Pilot Clients and Friends: We know that most of you have crafted similar messages. With everyone talking about the possible impact of the COVID-19 Coronavirus, we want you to know about our preparedness at Content Pilot. Without reacting to rumors or being driven by fear, we are sensitive […]
Driving Top Line Growth with a Killer Proposal Strategy at LMA19
Keith Wewe, VP – Strategy + Solutions at Content Pilot, is presenting “Driving Top Line Growth with a Killer Proposal Strategy” 2019 LMA Annual Conference, Atlanta Wednesday, April 10, 201911:15 a.m. – 12:15 p.m. Let’s face the facts, folks. The expectation for law firm business development teams to drive top-line revenue is […]