Reading time: 5 minutes About this article Communicating with empathy and compassion is paramount in the pandemic Place yourself in the shoes of your clients and prospects before sending “business as usual” emails and marketing-focused materials Use images and videos to tell stories that take longer to read Be human […]
Happy #EarthDay50
It’s Earth Day and we want to celebrate it with you. We only have one planet, so it’s important that we work, together, to protect it. As part of our original #20in2020 challenge at Content Pilot, we wanted to invite you to spend today helping us clean up our local […]
Content Pilot Releases the Results of the 2020 AmLaw Global 50 Websites: Ten Foundational Best Practices Research
Content Pilot LLC announced today that it has completed its 7th comprehensive analysis of the websites of the largest law firms in the world, based on Ten Foundational Best Practices. The 2020 AmLaw Global 50 law firms are ranked by gross revenue and consist of 40 firms “headquartered” in the […]
COVID-19 Update
To Content Pilot Clients and Friends: We know that most of you have crafted similar messages. With everyone talking about the possible impact of the COVID-19 Coronavirus, we want you to know about our preparedness at Content Pilot. Without reacting to rumors or being driven by fear, we are sensitive […]
Driving Top Line Growth with a Killer Proposal Strategy at LMA19
Keith Wewe, VP – Strategy + Solutions at Content Pilot, is presenting “Driving Top Line Growth with a Killer Proposal Strategy” 2019 LMA Annual Conference, Atlanta Wednesday, April 10, 201911:15 a.m. – 12:15 p.m. Let’s face the facts, folks. The expectation for law firm business development teams to drive top-line revenue is […]
Inspiration #12: The Year of the Pig
Yesterday marked the first day of one of the most important days in China – the Chinese New Year. Also known as the Spring Festival, celebrations last until February 19th and include a series of specific events each day, which you can learn about here – https://chinesenewyear.net/calendar/#spring-festival. Each year is also signified […]
Inspiration #10: Black History is our History
February 1 marked the first day of Black History Month. Did you know that the precursor to this critical observance was created in 1926 in the United States, when historian Carter G. Woodson and the Association for the Study of Negro Life and History announced the second week of February to […]
Inspiration #8: Let’s Coexist
Let’s face it, religion is a hot button issue in today’s society – which stands to reason since our religious beliefs are deeply intertwined with our stances on many of the moral issues upon which we define ourselves. However, as we continue a diversity and inclusion program focused largely on […]
Inspiration #7: LGBTQQIAAP = Collaboration
LGBTQQIAAP stands for Lesbian, Gay, Bisexual, Transgender, Queer, Questioning, Intersex, Asexual, Allies and Pansexual. For many, you may formally recognize this acronym as LGBT or LGBTQ+. And you may be asking yourself, “why do the initials continue to grow?” Well, let us tell you in a single word – collaboration. […]
Inspiration #6: Gain a Better Understanding of the Mansfield Rule
With these inspirations, we hope not only to share information about the “why” of diversity and inclusion, but also the “what” – including “what YOU can do about it”. Today’s inspiration provides more information about one such opportunity. The Mansfield Rule, an initiative of Diversity Lab, is one of the […]
Inspiration #5: Act Now on Diversity and Inclusion or Lose Business
We’re only a few hours into the new work week and another diversity and inclusion bombshell has dropped. In a letter sent yesterday to The American Lawyer and posted to the General Counsel for Law Firm Diversity Linked In page, these counsel explicitly say “we are disappointed to see that […]
Inspiration #4: We Can No Longer Accept “Pipeline” as an Excuse
Inspiration #4: We Can No Longer Accept “Pipeline” as an Excuse We’ve been hearing for years that there are not enough diverse legal candidates in the pipeline as reasoning for the lack of diversity inside law firms. Unfortunately, it’s tough to argue with this often evoked statement given a quote […]
Inspiration #3: Sexism is a Social Disease
Whoa! Did you catch today’s article in Corporate Counsel entitled “Women GCs Face Sexism, Stereotypes From Firm Lawyers—And It Impacts Who They Hire”? If someone ever asks you to build the business case for diversity and inclusion, just forward this link (https://www.law.com/corpcounsel/2019/01/23/women-gcs-face-sexism-stereotypes-from-firm-lawyers-and-it-impacts-who-they-hire/) and point them to the second paragraph, which […]
Inspiration #2: Put me in, Coach.
First, indulge us for a few minutes as we explain the difference between “’diversity” and “inclusion.” (Note that we mentioned “equity” yesterday as part of the equation, but we’ll get to that in a later post.) Diversity is what you have (i.e., our diverse lawyers comprise 15% of our total […]
39 Diversity and Inclusion Inspirations
Today is an important day for equity, diversity and inclusion, not only for the LMA, but for the world. Today, we celebrate the life and legacy of Dr. Martin Luther King, Jr. Dr. King grew up in a time of enhanced racial discrimination and rose above white nationalism and constant […]
4 Steps to Your Firm’s Next Win
Let’s face it, pulling together pitches and proposals is not fun for business development teams. Why? Because lawyers often make requests at the last minute – and on days that coincide with other high priority tasks. Business Development teams have a hard time putting their hands on the right content. […]