Content Pilot is a proud sponsor of the #EmpoweredWomen Spring 2021 event occur April 6-8, daily from 9:00 a.m. – 1:00 p.m. PT.
The speaker line-up includes Deborah McMurray, our CEO, Founder and Strategy Architect.
Why is storytelling important?
Stories have a transformative power to allow us to see the world in a different way than we do if we just encounter it on our own. Stories are an entry point to understanding a different experience of the world.
Storytelling – presenting a different perspective of the world – is important when it comes to connecting with each other. It gives us an opportunity to learn from another person’s experience and it can shape, strengthen or challenge our opinions and values. When a story catches our attention and engages us, we are more likely to absorb the message and meaning within it than if the same message was presented simply in facts and figures.
When someone tells their own personal story, we catch a glimpse of a view of the world that may be slightly or radically different from our own. When we see the world as they see it, or walk in their shoes, the experience can inspire empathy.