As Law.com’s Brenda Sapino Jeffreys reports, at least a third of law firm marketers in a flash survey said their firms lost out on a client opportunity because the firm didn’t respond quickly enough to a request for experience information. While the survey, conducted by Dallas marketing strategy and technology company Content Pilot, found that law firm marketing or business development departments are almost always responsible for compiling the information for clients or potential clients, lawyers apparently take little responsibility for helping. “The lawyers do not make it a priority,” said Deborah McMurray, founder of Content Pilot, who presented the survey results on Thursday at the Legal Marketing Association’s Southwest Regional Conference. She told Jeffreys that marketing teams are “100% responsible” for compiling information about a firm’s experience in a particular practice area, often scrambling to come up with information that may be “stuck in some lawyer’s head,” rather than in an up-to-date database. “It’s a back-burner issue in the law firm among the lawyers until it is an urgent request—and then it’s a hot, hot, lightning-hot issue,” she said.