Summary: For the second year in the pandemic, Content Pilot invited nonprofit organizations serving North Texas to apply for a free strategy and brand makeover through its CP BrandAid pro bono initiative.
Content Pilot, a full-service strategy, design, content and technology agency announced today the winner of CP BrandAid, a pro bono program where the firm provides a complimentary strategy and brand boost to a worthy nonprofit in North Texas.
Content Pilot accepted applications from eligible 501(c)3 charitable organizations, and Metrocare is the 2022 winner. As the largest provider of mental health services in North Texas, Metrocare serves more than 55,000 clients each year. This agency provides a broad array of critical services to people with mental health challenges and developmental disabilities through primary care centers for adults and children, veterans and their families. Metrocare also provides accessible pharmacies, housing and other supportive social services.
CP BrandAid will provide Metrocare a complete strategy and brand makeover at no charge, as well as a full reimagining of its website and a set of brand guidelines for applying the new brand standards to all materials and communications.
The goal of the CP BrandAid initiative is to further the mission of an underfunded organization that heroically serves North Texas. Content Pilot is known for world-class positioning and branding work for law firms and other professional services firms, as well as several charitable organizations.
“At Content Pilot, our employees have a shared passion for giving back to our North Texas communities in important ways. CP Brand Aid is a perfect expression of our Core Values,” said Deborah McMurray, founder and CEO of the company. “We are thrilled about getting to serve one worthy nonprofit each year with our time and talents in ways that can make a true impact on their future”
After hearing the news that Metrocare won this opportunity, Tate Ringer, Metrocare’s Chief Strategy Officer said, “Rooted in a 55-year history, Metrocare – as Dallas County’s designated community mental health and disability center – serves nearly 55,000 adults and children every year. With 40+ programs to address complex structural needs, it is critical to connect the community to the heart of Metrocare’s mission for the agency’s next 50 years. That’s why we are thrilled to have the opportunity to work alongside Content Pilot to crystalize the story of Metrocare and the remarkable resilience of the North Texas residents we serve.”
Content Pilot LLC is an industry-leading provider of marketing, design, content and technology products and services. Founded in 2006, the company is based in Dallas with 23 employees who collectively have more than 100 years of legal marketing experience. Content Pilot has achieved proven success by providing award-winning websites, proposal automation systems and experience management solutions to many AmLaw 200 firms and other top law firms throughout the United States and across the globe. The company also provides strategy, design, branding, public relations, and content marketing services. Learn more at http://www.contentpilot.com.
For more information about Metrocare, visit www.metrocareservices.com.