I just spoke at the sold-out-standing-room-only LMA Tech Midwest (#LMATech) conference in Chicago. It was the first Legal Marketing Association tech conference held in the Midwest, but it followed in the very successful footsteps of its older brother, LMA Tech, which takes place in San Francisco each year. The audience […]
When millennials become law firm leaders, how will they communicate to clients?
It’s no surprise that millennials like to text. I do, too, and often I prefer it – and the more deliberate emailing – to speaking on the phone. It just depends on what I need to accomplish. My goal of effective communication (i.e., understanding and being understood) always trumps the medium […]
Lawyers and CPAs – This January, resolve to make your bios move the needle – Make them 3-D
Doing anything that moves the needle is hard. All the “I resolve to do this and that (eat more kale / break a sweat / cook more / drink less)” business requires so much diligence and determination that, by now, most resolutions are on the cutting room floor. I used […]
Law firms+data+marketers: the love-hate relationship between marketing and math
The first “marketing and math” presentation I gave was for the now-defunct Marketing Directors’ Institute conference 15 or so years ago. It was, looking back on it, rudimentary – but it was a start. I told the law firm marketing audience to care about client and matter profitability, realization and […]
Get inspired: How working together makes World AIDS Day a true celebration
Most of us know someone who knows someone who loved someone who died of AIDS. Someone's father, brother, son or husband. Today is World AIDS Day, and, after nearly three decades of death and sadness, I think today is a day worth celebrating. World AIDS Day was first conceived by the World […]
Have you heard about “Twitterology?” It’s the latest hot new science.
Ben Zimmer is a self-described all-around word nut. He is the former On Language columnist for The New York Times Magazine, the executive producer of VisualThesaurus.com (an entirely useful tool when you're looking to add color to your prose) and vocabulary.com. In a recent New York Times Sunday Review column […]