• Skip to primary navigation
  • Skip to content
  • Skip to footer

Content Pilot Logo Plain Large

Strategy and Technology with Direction

Smart Thinking

Business development RFPs and Proposals

Driving Top-Line Growth with Five Killer Proposal Strategies

Imagine this scenario:  A lawyer receives an RFP from an existing client on Tuesday who wants to consolidate the number of outside law firms from 50 to 10. The RFP is due in three weeks. You have THREE WHOLE WEEKS to try to win this work! According to two 2018 industry […]

Read More

Law Firm Management and Marketing News

Texas Attorney Advertising Rules are Getting a Makeover

We may be about to see some substantial changes in the way attorneys in Texas market their services. The State Bar of Texas first introduced the current advertising rules 25 years ago, in 1994. The rules have been tweaked a few times since then but 2019 might be the year […]

Read More

Diversity

Inspiration #4: We Can No Longer Accept “Pipeline” as an Excuse

Inspiration #4: We Can No Longer Accept “Pipeline” as an Excuse We’ve been hearing for years that there are not enough diverse legal candidates in the pipeline as reasoning for the lack of diversity inside law firms. Unfortunately, it’s tough to argue with this often evoked statement given a quote […]

Read More

Diversity

Inspiration #3: Sexism is a Social Disease

Whoa! Did you catch today’s article in Corporate Counsel entitled “Women GCs Face Sexism, Stereotypes From Firm Lawyers—And It Impacts Who They Hire”? If someone ever asks you to build the business case for diversity and inclusion, just forward this link (https://www.law.com/corpcounsel/2019/01/23/women-gcs-face-sexism-stereotypes-from-firm-lawyers-and-it-impacts-who-they-hire/) and point them to the second paragraph, which […]

Read More

Diversity

Inspiration #2: Put me in, Coach. 

First, indulge us for a few minutes as we explain the difference between “’diversity” and “inclusion.” (Note that we mentioned “equity” yesterday as part of the equation, but we’ll get to that in a later post.) Diversity is what you have (i.e., our diverse lawyers comprise 15% of our total […]

Read More

Diversity News

39 Diversity and Inclusion Inspirations

Today is an important day for equity, diversity and inclusion, not only for the LMA, but for the world. Today, we celebrate the life and legacy of Dr. Martin Luther King, Jr. Dr. King grew up in a time of enhanced racial discrimination and rose above white nationalism and constant […]

Read More

Web/Tech

Announcing the 2019 Ten Foundational Best Practices

Content Pilot’s Ten Foundational Best Practices (FBPs) for law firm websites, which launched in 2005, are refreshed each year to take into account foundational changes that have been made in the broad web industry, as well as changes in visitor expectations and the behaviors of buyers of legal services.  Certain […]

Read More

News

Cagniart Law – a case study

Cagniart Law is the immigration firm of choice for high-performing individuals who are seeking both mobility and opportunity in the U.S.  Firm leaders hired Content Pilot to identify a unique positioning strategy, design a new logo and brand, and script and produce a series of six videos that will be […]

Read More

News

LSSO Article by Deborah McMurray Re-released “A Different Strategy for Law Firm Growth – One that can Work for Everyone”

In the Legal Sales and Services Organization’s “2018 Year in Review” they spotlighted some great articles and tips – among the authors was our very own Deborah McMurray! Published in April her piece delves into what makes a good and tangible strategy for law firms. She illustrates how a law […]

Read More

Law Firm Management and Marketing Thought Leadership

How to Satisfy the Content Craving

If content begins by listening, then this is the perfect season to have your ears perked. Holiday parties and year end wrap up meetings are ideal settings for content to originate. As you mix and mingle at holiday gatherings over the next few weeks, ask insightful questions and let the […]

Read More

Diversity Thought Leadership

EDI is the New Black

Having high standards for your law firm’s equity, diversity and inclusion (EDI) is easy. Achieving the results you’re hoping for is hard. There has been more lip service given to this topic than any other in the last decade by law firms and the company leaders who hire them. There […]

Read More

News

Driving Top Line Growth with a Killer Proposal Strategy

A proposal is an opportunity to start fresh or reset an existing relationship. And it begins with a well-designed strategy. Attendees at the 2018 LMA Southeast Regional Conference got an in depth presentation on how to create better proposals from Deborah McMurray and Keith Wewe. The duo broke down what […]

Read More

Business development Law Firm Management and Marketing News Thought Leadership

4 Steps to Your Firm’s Next Win

Let’s face it, pulling together pitches and proposals is not fun for business development teams. Why? Because lawyers often make requests at the last minute – and on days that coincide with other high priority tasks. Business Development teams have a hard time putting their hands on the right content. […]

Read More

Law Firm Management and Marketing

Optimize Your Bio: Tips From the CP Flight Deck

Focus on the first 150 characters. Your bio should start with 150 characters that get right to the point and grab the reader’s attention. They also need to speak directly to Google for SEO, so those first 140 characters are serving a dual purpose that’s important on both fronts. Create […]

Read More

Business development Strategy

Are You Doing the 4 Things Necessary to Stand Out From the Crowd and Build a Pipeline of Future Clients?

For more posts by Eric Fletcher, visit on LinkedIn, or visit Marketing Brain Fodder. Most professional service providers would welcome a more predictable, consistent and robust flow of qualified new business leads. Scratch that. When it comes to business development and sales, virtually every professional service provider I know is searching for an efficient […]

Read More

Press Releases Surveys

The 2018 ILTA Marketing Technology Survey is Ready!

For the first time ever – and because demand is sky-rocketing – ILTA has released its 2018 Marketing Technology Survey to benchmark the state of our industry. You can access the survey here: www.surveymonkey.com/r/ILTAMarketingTechnologySurvey. Law firm marketing technology professionals, processes and tools have been increasing exponentially over recent years, yet there […]

Read More

Webinar

Law Firm Marketing on the Internet: The Perfect Marriage of Law, Business Development and Technology

How does a firm get noticed and compete with the tens of millions of posts on social media today? Where is the best money invested for the greatest return? Receive a 35% discount on the webinar by using the promo code: DMcMurray105702

Read More

Intelligence Knowledge Management (KM) Law Firm Management and Marketing Thought Leadership Web/Tech

Fall in love again – this time with your firm’s experience.

According to the Lexis Nexis 2017 Law Firm Marketing and Business Development Survey, the responding firms are currently spending 15% of their 2-5% total marketing budget on technology. And, answering the question, “How will your firm’s investment in [all] categories change in 2017 compared to prior years,” more than 80% (!!!) […]

Read More

News

Live from New Orleans at the 2018 LMA Conference!

We are proud to announce the launch of our new website – contentpilot.com. We always say we are designing for our client firms five years in the future – and yes, we are about 5 years behind launching this, but we promise that today’s website reflects Content Pilot today and […]

Read More

Events

2018 LMA Annual Conference – New Orleans, LA

Join Content Pilot April 9th – 11th at the 2018 LMA Annual Conference in New Orleans, Louisiana. Be sure to stop by the Content Pilot Booth and say hi!

Read More

  • « Previous Page
  • Page 1
  • Page 2
  • Page 3
  • Page 4
  • …
  • Page 13
  • Next Page »

Footer

  • Our Team
  • Product Room
  • Services
  • Our Work
  • Smart Thinking
  • Say Hello
  • Culture
  • Careers
  • Privacy
© 2019 Copyright | All Rights Reserved | Content Pilot
  • Our Team
  • Product Room
  • Services
  • Our Work
  • Smart Thinking
  • Say Hello
  • Culture
  • Careers
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site, we will assume that you agree.Accept