February 1 marked the first day of Black History Month. Did you know that the precursor to this critical observance was created in 1926 in the United States, when historian Carter G. Woodson and the Association for the Study of Negro Life and History announced the second week of February to […]
Inspiration #8: Let’s Coexist
Let’s face it, religion is a hot button issue in today’s society – which stands to reason since our religious beliefs are deeply intertwined with our stances on many of the moral issues upon which we define ourselves. However, as we continue a diversity and inclusion program focused largely on […]
Inspiration #7: LGBTQQIAAP = Collaboration
LGBTQQIAAP stands for Lesbian, Gay, Bisexual, Transgender, Queer, Questioning, Intersex, Asexual, Allies and Pansexual. For many, you may formally recognize this acronym as LGBT or LGBTQ+. And you may be asking yourself, “why do the initials continue to grow?” Well, let us tell you in a single word – collaboration. […]
Inspiration #6: Gain a Better Understanding of the Mansfield Rule
With these inspirations, we hope not only to share information about the “why” of diversity and inclusion, but also the “what” – including “what YOU can do about it”. Today’s inspiration provides more information about one such opportunity. The Mansfield Rule, an initiative of Diversity Lab, is one of the […]
Inspiration #5: Act Now on Diversity and Inclusion or Lose Business
We’re only a few hours into the new work week and another diversity and inclusion bombshell has dropped. In a letter sent yesterday to The American Lawyer and posted to the General Counsel for Law Firm Diversity Linked In page, these counsel explicitly say “we are disappointed to see that […]
Driving Top-Line Growth with Five Killer Proposal Strategies
Imagine this scenario: A lawyer receives an RFP from an existing client on Tuesday who wants to consolidate the number of outside law firms from 50 to 10. The RFP is due in three weeks. You have THREE WHOLE WEEKS to try to win this work! According to two 2018 industry […]
Texas Attorney Advertising Rules are Getting a Makeover
We may be about to see some substantial changes in the way attorneys in Texas market their services. The State Bar of Texas first introduced the current advertising rules 25 years ago, in 1994. The rules have been tweaked a few times since then but 2019 might be the year […]
Inspiration #4: We Can No Longer Accept “Pipeline” as an Excuse
Inspiration #4: We Can No Longer Accept “Pipeline” as an Excuse We’ve been hearing for years that there are not enough diverse legal candidates in the pipeline as reasoning for the lack of diversity inside law firms. Unfortunately, it’s tough to argue with this often evoked statement given a quote […]
Inspiration #3: Sexism is a Social Disease
Whoa! Did you catch today’s article in Corporate Counsel entitled “Women GCs Face Sexism, Stereotypes From Firm Lawyers—And It Impacts Who They Hire”? If someone ever asks you to build the business case for diversity and inclusion, just forward this link (https://www.law.com/corpcounsel/2019/01/23/women-gcs-face-sexism-stereotypes-from-firm-lawyers-and-it-impacts-who-they-hire/) and point them to the second paragraph, which […]
Inspiration #2: Put me in, Coach.
First, indulge us for a few minutes as we explain the difference between “’diversity” and “inclusion.” (Note that we mentioned “equity” yesterday as part of the equation, but we’ll get to that in a later post.) Diversity is what you have (i.e., our diverse lawyers comprise 15% of our total […]
39 Diversity and Inclusion Inspirations
Today is an important day for equity, diversity and inclusion, not only for the LMA, but for the world. Today, we celebrate the life and legacy of Dr. Martin Luther King, Jr. Dr. King grew up in a time of enhanced racial discrimination and rose above white nationalism and constant […]
Announcing the 2019 Ten Foundational Best Practices
Content Pilot’s Ten Foundational Best Practices (FBPs) for law firm websites, which launched in 2005, are refreshed each year to take into account foundational changes that have been made in the broad web industry, as well as changes in visitor expectations and the behaviors of buyers of legal services. Certain […]
Cagniart Law – a case study
Cagniart Law is the immigration firm of choice for high-performing individuals who are seeking both mobility and opportunity in the U.S. Firm leaders hired Content Pilot to identify a unique positioning strategy, design a new logo and brand, and script and produce a series of six videos that will be […]
LSSO Article by Deborah McMurray Re-released “A Different Strategy for Law Firm Growth – One that can Work for Everyone”
In the Legal Sales and Services Organization’s “2018 Year in Review” they spotlighted some great articles and tips – among the authors was our very own Deborah McMurray! Published in April her piece delves into what makes a good and tangible strategy for law firms. She illustrates how a law […]
How to Satisfy the Content Craving
If content begins by listening, then this is the perfect season to have your ears perked. Holiday parties and year end wrap up meetings are ideal settings for content to originate. As you mix and mingle at holiday gatherings over the next few weeks, ask insightful questions and let the […]
EDI is the New Black
Having high standards for your law firm’s equity, diversity and inclusion (EDI) is easy. Achieving the results you’re hoping for is hard. There has been more lip service given to this topic than any other in the last decade by law firms and the company leaders who hire them. There […]
Driving Top Line Growth with a Killer Proposal Strategy
A proposal is an opportunity to start fresh or reset an existing relationship. And it begins with a well-designed strategy. Attendees at the 2018 LMA Southeast Regional Conference got an in depth presentation on how to create better proposals from Deborah McMurray and Keith Wewe. The duo broke down what […]
4 Steps to Your Firm’s Next Win
Let’s face it, pulling together pitches and proposals is not fun for business development teams. Why? Because lawyers often make requests at the last minute – and on days that coincide with other high priority tasks. Business Development teams have a hard time putting their hands on the right content. […]
Optimize Your Bio: Tips From the CP Flight Deck
Focus on the first 150 characters. Your bio should start with 150 characters that get right to the point and grab the reader’s attention. They also need to speak directly to Google for SEO, so those first 140 characters are serving a dual purpose that’s important on both fronts. Create […]
Are You Doing the 4 Things Necessary to Stand Out From the Crowd and Build a Pipeline of Future Clients?
For more posts by Eric Fletcher, visit on LinkedIn, or visit Marketing Brain Fodder. Most professional service providers would welcome a more predictable, consistent and robust flow of qualified new business leads. Scratch that. When it comes to business development and sales, virtually every professional service provider I know is searching for an efficient […]