Reading Time: 5 minutes My name is Pete, Pete-the-Intern. Last summer, I was able to intern at Content Pilot, where I learned about the legal marketing field and honed my coffee-run skills. Almost a year later, I have graduated from college and committed to attend law school at the University […]
Website and Social Media Winners and Losers in a Global Pandemic
Reading Time: 6 minutes Writing this during the coronavirus pandemic, remarkably we are seeing short-term (and potentially long-term) winners emerge inside various industry ecosystems. Certain industries are facing existential challenges; some will accelerate with surprising results and others will see devastating short-term losses but will see a bright long term […]
It’s Time to Include Compassion in Your Communications
Reading time: 5 minutes About this article Communicating with empathy and compassion is paramount in the pandemic Place yourself in the shoes of your clients and prospects before sending “business as usual” emails and marketing-focused materials Use images and videos to tell stories that take longer to read Be human […]
How Hard is your Website Working for your Firm? Results, Best Practices and Tips for Improving your 3Rs
Deborah McMurray presents Content Pilot’s landmark research to Lawyers Associated Worldwide, an international network for law firms that offers unique expertise from over 100 member firms representing more than 4,000 individual lawyers around the world. Program Description Curious about what the adult version of the 3Rs are? Relationships – Reputation […]
The Most Powerful Marketing Message
The goal of every marketing message is to persuade prospective clients that your law firm is the best choice to meet their legal needs. So as legal marketers, we develop a lot of content to highlight your experience, results, honors and awards – we say whatever we can that ethically […]
Happy #EarthDay50
It’s Earth Day and we want to celebrate it with you. We only have one planet, so it’s important that we work, together, to protect it. As part of our original #20in2020 challenge at Content Pilot, we wanted to invite you to spend today helping us clean up our local […]
Content Pilot Releases the Results of the 2020 AmLaw Global 50 Websites: Ten Foundational Best Practices Research
Content Pilot LLC announced today that it has completed its 7th comprehensive analysis of the websites of the largest law firms in the world, based on Ten Foundational Best Practices. The 2020 AmLaw Global 50 law firms are ranked by gross revenue and consist of 40 firms “headquartered” in the […]
Thought Leadership for COVID-19 Requires Sensitivity
The coronavirus pandemic is driving content consumption to a new level across all platforms as people are searching for information, distraction, and connection. And lawyers are rushing to meet the need with volumes of thought leadership content via blogs, articles, white papers, videos, social posts, and email alerts. As always, […]
COVID-19 Update
To Content Pilot Clients and Friends: We know that most of you have crafted similar messages. With everyone talking about the possible impact of the COVID-19 Coronavirus, we want you to know about our preparedness at Content Pilot. Without reacting to rumors or being driven by fear, we are sensitive […]
Your Bio Needs to Work Harder for You – and other Key Takeaways from the Deborah McMurray/Scott Love Podcast
Last month, Content Pilot CEO and Strategy Architect Deborah McMurray sat down with Scott Love to talk about “3-Dimensional Lawyer Bios” on his popular Partner Podcast. Inspired by a thought-leadership piece written by Deborah last fall, she shared common missteps and mistakes lawyers make, plus advice for lawyers needing a […]
Resolve to Declutter in 2020 for Better Business Development
“Get more organized” is always among the most popular of new year resolutions, though we typically mean cleaning out closets or sorting through that junk drawer in the kitchen. But I often see lawyer business development efforts stalled by a simple lack of organization, so let’s focus on that for […]
Content Pilot Listed in Legal Times’ Hall of Fame
Content Pilot was recently selected to the National Law Journal Best of Hall of Fame for its work in the legal industry. This honor is given to companies that have been ranked among the leaders in their respective categories in three of the last four years. Content Pilot has consistently […]
3 Best Practices for Using Social Media to Enhance Your Public Relations Strategy
Traditional public relations campaigns have always been about raising awareness and influencing opinion through media placements. With the rise of social media, the PR landscape has changed dramatically, and digital engagement has become an essential part of every PR strategy. With social media platforms reaching virtually every demographic globally, social […]
Content Pilot Voted Best PR Firm for the Legal Community
Attorneys and law firms voted Content Pilot LLC into this year’s “Best Of” rankings, published in Texas Lawyer. Content Pilot was listed as one of the top two “Best PR Firms for the Legal Community.” According to Texas Lawyer, “Best Of” was formed to help lawyers identify the best legal service providers […]
New Client: Diamond McCarthy
We couldn’t be happier to announce that we are working with 19-year old Diamond McCarthy on strategy, design, content and its new website. It is a powerhouse trial firm that reaches across the U.S. and abroad, having represented clients in arbitration and litigation on six of the seven continents. (We […]
Experience management projects and why they fail in law firms.
I have written many posts on this blog about effective experience management as a mission-critical, business imperative for a law firm. Without relevant experience to evaluate, buyers of legal services will not hire you. It’s that simple. That’s how urgent it is. That’s why you should have a mandate around […]
All PR is Good PR: Media Interview Tips for Lawyers
Being quoted in the media is an excellent way to enhance a lawyer’s professional reputation and build credibility as an expert. But is it true that all PR good PR? Mostly yes, but there are exceptions and situations when media coverage can do more harm than good. For instance, if […]
Attention! Law Firm Marketers And MarTechs – 2019 ILTA Survey Is Ready To Take!
Content Pilot is proud to support the second annual ILTA Marketing Technology Survey. To complete the survey, click on this link or the link below. Your deadline to complete the survey is July 19, 2019and it will take less than 20 minutes to complete. In-house marketers: The survey is open to everyone, including folks who […]
Lawyers: Rethink Your Bios To Meet Clients Where They Are (And Win More Work)
How do clients buy? By category. To set the stage for winning more, lawyers have to understand how business-to-business buyers of legal services make their purchasing decisions today. Corporations often segment their work based on: Category 1: Volume of repetitive matters (frequently referred to as commodity work); Category 2: Important day-to-day matters; […]
A Review Of “Decisions That Matter”
A Review Of “Decisions That Matter” – A Must-Read New Book For Law Firm Leaders The first American law firm opened on September 15, 1783. It still exists today in Philadelphia as Rawle & Henderson LLP, a civil litigation firm. The second and third law firms also still exist, with […]