Content Pilot’s Ten Foundational Best Practices (FBPs) for law firm websites, which launched in 2005, are refreshed each year to take into account foundational changes that have been made in the broad web industry, as well as changes in visitor expectations and the behaviors of buyers of legal services. Certain […]
Cagniart Law – a case study
Cagniart Law is the immigration firm of choice for high-performing individuals who are seeking both mobility and opportunity in the U.S. Firm leaders hired Content Pilot to identify a unique positioning strategy, design a new logo and brand, and script and produce a series of six videos that will be […]
LSSO Article by Deborah McMurray Re-released “A Different Strategy for Law Firm Growth – One that can Work for Everyone”
In the Legal Sales and Services Organization’s “2018 Year in Review” they spotlighted some great articles and tips – among the authors was our very own Deborah McMurray! Published in April her piece delves into what makes a good and tangible strategy for law firms. She illustrates how a law […]
How to Satisfy the Content Craving
If content begins by listening, then this is the perfect season to have your ears perked. Holiday parties and year end wrap up meetings are ideal settings for content to originate. As you mix and mingle at holiday gatherings over the next few weeks, ask insightful questions and let the […]
EDI is the New Black
Having high standards for your law firm’s equity, diversity and inclusion (EDI) is easy. Achieving the results you’re hoping for is hard. There has been more lip service given to this topic than any other in the last decade by law firms and the company leaders who hire them. There […]
Driving Top Line Growth with a Killer Proposal Strategy
A proposal is an opportunity to start fresh or reset an existing relationship. And it begins with a well-designed strategy. Attendees at the 2018 LMA Southeast Regional Conference got an in depth presentation on how to create better proposals from Deborah McMurray and Keith Wewe. The duo broke down what […]
4 Steps to Your Firm’s Next Win
Let’s face it, pulling together pitches and proposals is not fun for business development teams. Why? Because lawyers often make requests at the last minute – and on days that coincide with other high priority tasks. Business Development teams have a hard time putting their hands on the right content. […]
Optimize Your Bio: Tips From the CP Flight Deck
Focus on the first 150 characters. Your bio should start with 150 characters that get right to the point and grab the reader’s attention. They also need to speak directly to Google for SEO, so those first 140 characters are serving a dual purpose that’s important on both fronts. Create […]
Are You Doing the 4 Things Necessary to Stand Out From the Crowd and Build a Pipeline of Future Clients?
For more posts by Eric Fletcher, visit on LinkedIn, or visit Marketing Brain Fodder. Most professional service providers would welcome a more predictable, consistent and robust flow of qualified new business leads. Scratch that. When it comes to business development and sales, virtually every professional service provider I know is searching for an efficient […]
The 2018 ILTA Marketing Technology Survey is Ready!
For the first time ever – and because demand is sky-rocketing – ILTA has released its 2018 Marketing Technology Survey to benchmark the state of our industry. You can access the survey here: www.surveymonkey.com/r/ILTAMarketingTechnologySurvey. Law firm marketing technology professionals, processes and tools have been increasing exponentially over recent years, yet there […]
Law Firm Marketing on the Internet: The Perfect Marriage of Law, Business Development and Technology
How does a firm get noticed and compete with the tens of millions of posts on social media today? Where is the best money invested for the greatest return? Receive a 35% discount on the webinar by using the promo code: DMcMurray105702
Fall in love again – this time with your firm’s experience.
According to the Lexis Nexis 2017 Law Firm Marketing and Business Development Survey, the responding firms are currently spending 15% of their 2-5% total marketing budget on technology. And, answering the question, “How will your firm’s investment in [all] categories change in 2017 compared to prior years,” more than 80% (!!!) […]
Live from New Orleans at the 2018 LMA Conference!
We are proud to announce the launch of our new website – contentpilot.com. We always say we are designing for our client firms five years in the future – and yes, we are about 5 years behind launching this, but we promise that today’s website reflects Content Pilot today and […]
2018 LMA Annual Conference – New Orleans, LA
Join Content Pilot April 9th – 11th at the 2018 LMA Annual Conference in New Orleans, Louisiana. Be sure to stop by the Content Pilot Booth and say hi!
Of Counsel Magazine Interview with Deborah McMurray
With Decades of Law Firm Service, Marketing Pioneer Continues to Impress
Mergers Continue at Record Pace, But Firms should still pay attention to the red flags – Guest Post by Bob Denney
Altman Weil MergerLine tracks law firm mergers of virtually any size, and they report that 2017 is a banner year. Those of us who are embedded in the legal industry knew this, but it’s important to have the data supporting all the water-cooler conversations – and happy hours over Pinot […]
Best Practices for Law Firm Websites – an Interview with Deborah McMurray by Aprio Advisors
I was recently interviewed for an article called, “Best Practices for Law Firm Websites.” It was an honor to talk passionately about how law firms can build world-class websites with the Aprio Advisors interviewer. They have posted the article on a rich news portal called, “What’s Next” – The insights […]
Website Best Practices – an Interview with 6 Web and Design Experts – by Nicholas Gaffney
This article first appeared in LAW PRACTICE TODAY on April 14, 2017. A moderated panel by Nicholas Gaffney. Websites have come a long way since the original online brochure. Today’s websites not only offer information about a firm’s people and practices, they’re designed to engage clients and potential clients with […]
Expert Insights: Modernizing the Legal Pitch Process – an eBook by HighQ
HighQ recently published an eBook, “Expert Insights: Modernizing the Legal Pitch Process,” for which I wrote a segment. My excerpt is below. Buyers of legal services purchase on two levels – when they are formulating their short list, they are making a technical and intellectual evaluation – jurisdiction, particular expertise, […]
Lawyer’s Guide to Marketing on the Internet, 4th Edition – Ready to Order! By Greg Siskind and Deborah McMurray
Lawyers in firms of all sizes will benefit from the advice, trends and best practices that fill this new book just published by the American Bar Association’s Law Practice Management Section. Use this resource to transform your website, email, social media and overall online strategy. Get closer to target prospects […]