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Strategic Experience Databases in Law Firm Mergers – that’s my 2017 prediction

I am always proud to be included in Dave Billinsky’s legal industry predictions for the New Year.  His Thoughtful Law Blog is read by anyone who wants to improve the way they manage and run law firms and legal practices. Here is my submission as we look ahead to 2017 […]

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Business development Current Affairs Diversity Intelligence Knowledge Management (KM) Law Firm Management and Marketing Marketing Budgets Social Media Strategy Web 2.0 Web/Tech

Content Pilot Releases the Full Research Study and Report: “How do they Measure Up? 2016 Global 50 Law Firm Websites: Ten Foundational Best Practices”

DALLAS, TEXAS – Content Pilot LLC announced today that it is making public the results of its 6th comprehensive analysis of the websites of the largest law firms in the world, based on Ten Foundational Best Practices.  The 2016 AmLaw Global 50 law firms consist of 40 firms “headquartered” in the […]

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Content Pilot Releases the Results of the 2016 AmLaw Global 50 Websites: Ten Foundational Best Practices Research

DALLAS, TEXAS – Content Pilot LLC announced today that it has completed its 6th comprehensive analysis of the websites of the largest law firms in the world, based on Ten Foundational Best Practices. The 2016 AmLaw Global 50 law firms… Read Full Press Release

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What lawyers can learn from CBS Sportscasting legend, Verne Lundquist.

I’ve written a lot of posts that start with, “What lawyers (or law firms) can learn from …” Search by that phrase on my blog and you’ll find posts about fabulous and lousy expensive restaurants, unexpectedly terrific hotel experiences, travel, dentistry, vacuum cleaners, brand launches and more. It’s always grounded and […]

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Business development Diversity Extranets Intelligence Law Firm Management and Marketing Marketing Budgets Social Media Strategy Web 2.0 Web/Tech Weblogs

Results – 2016 Global 50 Websites: Ten Foundational Best Practices – Executive Summary

Introduction We have finished the 6th analysis of the world’s top law firm websites based on Ten Foundational Best Practices. The first study in 2005 set precedent by identifying the top ten foundational things law firms must do to ensure their websites were satisfying what visitors wanted. It was the […]

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Business development Current Affairs Intelligence Knowledge Management (KM) Law Firm Management and Marketing Marketing Budgets Science Strategy Web 2.0 Web/Tech

Marketing Technology is the new Black – but success in a law firm requires some rules

I just spoke at the sold-out-standing-room-only LMA Tech Midwest (#LMATech) conference in Chicago. It was the first Legal Marketing Association tech conference held in the Midwest, but it followed in the very successful footsteps of its older brother, LMA Tech, which takes place in San Francisco each year. The audience […]

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Business development Current Affairs Diversity Intelligence Knowledge Management (KM) Law Firm Management and Marketing Marketing Budgets Social Media Strategy Web 2.0 Web/Tech

Content Pilot Announces “2016 Global 50 Law Firm Websites: Ten Foundational Best Practices”

Content Pilot announced that it has begun the research for its next study, “Global 50 Law Firm Websites: Ten Foundational Best Practices.” This is the 6th such study, which focuses on identifying and establishing foundational best practices that matter to visitors, and that, based on client interviews, move the needle […]

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Business development Current Affairs Intelligence Knowledge Management (KM) Law Firm Management and Marketing Science Strategy Web/Tech

When millennials become law firm leaders, how will they communicate to clients?

It’s no surprise that millennials like to text. I do, too, and often I prefer it – and the more deliberate emailing – to speaking on the phone. It just depends on what I need to accomplish. My goal of effective communication (i.e., understanding and being understood) always trumps the medium […]

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Current Affairs Intelligence Law Firm Management and Marketing Strategy

“Don’t Waste a Perfectly Good Crisis”

"Don't waste a perfectly good crisis, " is what I heard from a law firm managing partner whose firm has recently gone through some challenging times. It's not just a great lesson in optimism, it's important for us all to remember as we encounter and confront challenges – and identify […]

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Awards News

2016 LMA Your Honor Awards Winners!

Content Pilot won three Your Honor Awards in the website category at the 2016 LMA International Conference. Congratulations to Kaplan Kirsch, Keogh Cox and Gray Reed! In other news, congratulations to Keith Wewe who served as the LMA International President. He also presided over the largest LMA conference in history! Deborah McMurray also presented “Experience Management: The […]

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Business development Intelligence Knowledge Management (KM) Law Firm Management and Marketing RFPs and Proposals Strategy Web/Tech

Experience Management is not an “initiative” – it’s got to be in your firm’s DNA

Here is a snapshot of how law firms approach the topic of “Experience Management:” It’s someone else’s job – “Put a few people together from IT and marketing and see what you can come up with. Make a recommendation. Don’t bother the lawyers.” Toe in the water – “See if you can […]

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Business development Current Affairs Food and Drink Knowledge Management (KM) Law Firm Management and Marketing Science Strategy Web 2.0 Web/Tech

Lawyers and CPAs – This January, resolve to make your bios move the needle – Make them 3-D

Doing anything that moves the needle is hard. All the “I resolve to do this and that (eat more kale / break a sweat / cook more / drink less)” business requires so much diligence and determination that, by now, most resolutions are on the cutting room floor. I used […]

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News

2016 Law Firm Predictions are Popular, and I feel optimistic about these

Many bloggers offer predictions for a bright, shiny New Year ahead. I am no exception. In fact, I have been asked by several to include my two-cents in their group of august prognosticators. Here are two of my contributions below. Posted on the Lexis Nexis Business of Law Blog: “Beautiful Minds: […]

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Current Affairs Food and Drink

Should we even try to be healthy on Thanksgiving???

For the last several years, I have devoted my Wednesday before Thanksgiving blog post to giving thanks (of course) and food (of course). Three years ago, I shared my “Perfect Mashed  Potatoes” and another year my “Cornbread Sausage Dressing” – both are sublime and I urge you to try them. However, […]

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Current Affairs Games Law Firm Management and Marketing

Lawyers as the “Wounded Healers” – and other reasons they suffer from depression and addiction – Guest Post by Jim Dolan

Working with lawyers more than 30 years has taught me that they are as different as snowflakes or fingerprints. Any attempt to broadly categorize them as this or that is neither helpful in gaining a better understanding, nor fair. After all, I wouldn’t want someone to look at me and […]

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Business development Law Firm Management and Marketing Web 2.0 Web/Tech

Website Case Study: Kaplan Kirsch – Not your typical law firm

Kaplan Kirsch & Rockwell is a 17-lawyer firm with a remarkable story to tell. Operating out of two offices in Denver and Washington, DC, lawyers’ work and clients span the U.S. Kaplan Kirsch handles the legal work for the country’s most visible and important infrastructure, transportation and landmark projects. And, […]

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Business development Intelligence Law Firm Management and Marketing Marketing Budgets Strategy Web 2.0 Web/Tech

Branding and Website Case Study: Louisiana Litigation Boutique Keogh Cox

Investing in smart strategy isn’t just a big firm luxury. Increasingly, aggressive, ambitious boutique firms with a good story are spending time and money to design plans to make smarter short- and long-term choices. Keogh Cox, with one office in Baton Rouge, LA, is one such firm. With a 45-year […]

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Business development Current Affairs Intelligence Knowledge Management (KM) Law Firm Management and Marketing Marketing Budgets RFPs and Proposals Social Media Web 2.0 Web/Tech

“Lean Data” makes more sense for law firms than big data.

Big Data is getting bigger. According to research firm IDC, big data services and technologies will grow at a compounded rate of 27%, exceeding $32 billion by 2017. The greatest challenge is knowing how to make it work for us in a law firm – how can we learn from it, […]

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Business development Intelligence Law Firm Management and Marketing Strategy

What Lawyers can learn from “A focus group of one” – and dispelling the illusion that you’re right

I’ve taken a hiatus from my blog for a variety of reasons – other than my normal workload, I’m co-authoring a book with Greg Siskind (The Lawyer’s Guide to Marketing on the Internet, 4th Edition, published by the Law Practice Management Section of the American Bar Association), and I fell, […]

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Business development Current Affairs Food and Drink Law Firm Management and Marketing Social Media Strategy

What law firms can learn from OpenTable’s new Brand

OpenTable has become ubiquitous among busy professionals who want a personal valet to make reservations for us, check menus for gluten-free options, find out what other like-minded diners had to say about food, service, atmosphere and noise – and to fundamentally make our lives easier.  The promise they make is […]

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