Join Content Pilot April 9th – 11th at the 2018 LMA Annual Conference in New Orleans, Louisiana. Be sure to stop by the Content Pilot Booth and say hi!
Of Counsel Magazine Interview with Deborah McMurray
With Decades of Law Firm Service, Marketing Pioneer Continues to Impress
Mergers Continue at Record Pace, But Firms should still pay attention to the red flags – Guest Post by Bob Denney
Altman Weil MergerLine tracks law firm mergers of virtually any size, and they report that 2017 is a banner year. Those of us who are embedded in the legal industry knew this, but it’s important to have the data supporting all the water-cooler conversations – and happy hours over Pinot […]
Best Practices for Law Firm Websites – an Interview with Deborah McMurray by Aprio Advisors
I was recently interviewed for an article called, “Best Practices for Law Firm Websites.” It was an honor to talk passionately about how law firms can build world-class websites with the Aprio Advisors interviewer. They have posted the article on a rich news portal called, “What’s Next” – The insights […]
Website Best Practices – an Interview with 6 Web and Design Experts – by Nicholas Gaffney
This article first appeared in LAW PRACTICE TODAY on April 14, 2017. A moderated panel by Nicholas Gaffney. Websites have come a long way since the original online brochure. Today’s websites not only offer information about a firm’s people and practices, they’re designed to engage clients and potential clients with […]
Expert Insights: Modernizing the Legal Pitch Process – an eBook by HighQ
HighQ recently published an eBook, “Expert Insights: Modernizing the Legal Pitch Process,” for which I wrote a segment. My excerpt is below. Buyers of legal services purchase on two levels – when they are formulating their short list, they are making a technical and intellectual evaluation – jurisdiction, particular expertise, […]
Lawyer’s Guide to Marketing on the Internet, 4th Edition – Ready to Order! By Greg Siskind and Deborah McMurray
Lawyers in firms of all sizes will benefit from the advice, trends and best practices that fill this new book just published by the American Bar Association’s Law Practice Management Section. Use this resource to transform your website, email, social media and overall online strategy. Get closer to target prospects […]
Strategic Experience Databases in Law Firm Mergers – that’s my 2017 prediction
I am always proud to be included in Dave Billinsky’s legal industry predictions for the New Year. His Thoughtful Law Blog is read by anyone who wants to improve the way they manage and run law firms and legal practices. Here is my submission as we look ahead to 2017 […]
Content Pilot Releases the Full Research Study and Report: “How do they Measure Up? 2016 Global 50 Law Firm Websites: Ten Foundational Best Practices”
DALLAS, TEXAS – Content Pilot LLC announced today that it is making public the results of its 6th comprehensive analysis of the websites of the largest law firms in the world, based on Ten Foundational Best Practices. The 2016 AmLaw Global 50 law firms consist of 40 firms “headquartered” in the […]
Content Pilot Releases the Results of the 2016 AmLaw Global 50 Websites: Ten Foundational Best Practices Research
DALLAS, TEXAS – Content Pilot LLC announced today that it has completed its 6th comprehensive analysis of the websites of the largest law firms in the world, based on Ten Foundational Best Practices. The 2016 AmLaw Global 50 law firms… Read Full Press Release
What lawyers can learn from CBS Sportscasting legend, Verne Lundquist.
I’ve written a lot of posts that start with, “What lawyers (or law firms) can learn from …” Search by that phrase on my blog and you’ll find posts about fabulous and lousy expensive restaurants, unexpectedly terrific hotel experiences, travel, dentistry, vacuum cleaners, brand launches and more. It’s always grounded and […]
Results – 2016 Global 50 Websites: Ten Foundational Best Practices – Executive Summary
Introduction We have finished the 6th analysis of the world’s top law firm websites based on Ten Foundational Best Practices. The first study in 2005 set precedent by identifying the top ten foundational things law firms must do to ensure their websites were satisfying what visitors wanted. It was the […]
Marketing Technology is the new Black – but success in a law firm requires some rules
I just spoke at the sold-out-standing-room-only LMA Tech Midwest (#LMATech) conference in Chicago. It was the first Legal Marketing Association tech conference held in the Midwest, but it followed in the very successful footsteps of its older brother, LMA Tech, which takes place in San Francisco each year. The audience […]
Content Pilot Announces “2016 Global 50 Law Firm Websites: Ten Foundational Best Practices”
Content Pilot announced that it has begun the research for its next study, “Global 50 Law Firm Websites: Ten Foundational Best Practices.” This is the 6th such study, which focuses on identifying and establishing foundational best practices that matter to visitors, and that, based on client interviews, move the needle […]
When millennials become law firm leaders, how will they communicate to clients?
It’s no surprise that millennials like to text. I do, too, and often I prefer it – and the more deliberate emailing – to speaking on the phone. It just depends on what I need to accomplish. My goal of effective communication (i.e., understanding and being understood) always trumps the medium […]
“Don’t Waste a Perfectly Good Crisis”
"Don't waste a perfectly good crisis, " is what I heard from a law firm managing partner whose firm has recently gone through some challenging times. It's not just a great lesson in optimism, it's important for us all to remember as we encounter and confront challenges – and identify […]
2016 LMA Your Honor Awards Winners!
Content Pilot won three Your Honor Awards in the website category at the 2016 LMA International Conference. Congratulations to Kaplan Kirsch, Keogh Cox and Gray Reed! In other news, congratulations to Keith Wewe who served as the LMA International President. He also presided over the largest LMA conference in history! Deborah McMurray also presented “Experience Management: The […]
Experience Management is not an “initiative” – it’s got to be in your firm’s DNA
Here is a snapshot of how law firms approach the topic of “Experience Management:” It’s someone else’s job – “Put a few people together from IT and marketing and see what you can come up with. Make a recommendation. Don’t bother the lawyers.” Toe in the water – “See if you can […]
Lawyers and CPAs – This January, resolve to make your bios move the needle – Make them 3-D
Doing anything that moves the needle is hard. All the “I resolve to do this and that (eat more kale / break a sweat / cook more / drink less)” business requires so much diligence and determination that, by now, most resolutions are on the cutting room floor. I used […]
2016 Law Firm Predictions are Popular, and I feel optimistic about these
Many bloggers offer predictions for a bright, shiny New Year ahead. I am no exception. In fact, I have been asked by several to include my two-cents in their group of august prognosticators. Here are two of my contributions below. Posted on the Lexis Nexis Business of Law Blog: “Beautiful Minds: […]