How do clients buy? By category. To set the stage for winning more, lawyers have to understand how business-to-business buyers of legal services make their purchasing decisions today. Corporations often segment their work based on: Category 1: Volume of repetitive matters (frequently referred to as commodity work); Category 2: Important day-to-day matters; […]
A Review Of “Decisions That Matter”
A Review Of “Decisions That Matter” – A Must-Read New Book For Law Firm Leaders The first American law firm opened on September 15, 1783. It still exists today in Philadelphia as Rawle & Henderson LLP, a civil litigation firm. The second and third law firms also still exist, with […]
Bubbles, Bites & Bits of Wisdom
These one-of-a-kind sophisticated events elevate professionals while giving practical instruction on meeting like-minded professionals. The men and women who attend these events leave with real-world tools that shape their professional and personal lives. Deborah McMurray, CEO and Strategy Architect at Content Pilot is presenting at Bubbles, Bites & Bits of […]
Initial Thoughts and Quick Tips on Google’s First Big Core Update for 2019
Google’s first major Core Algorithm Update for 2019 was released on March 12. While experts and our team at CP are still researching the effects of the update, initial data appears to show a continued focus on rewarding sites with favorable user signals such as time-on-site and bounce rate. Websites […]
LMA Dallas lunch presentation by Deborah McMurray and Keith Wewe
Join #LMADallas for “Driving Top-Line Growth with a Killer Proposal Strategy” Hear the results of Content Pilot’s latest research about proposals and experience management and the perspective of top legal marketers around the U.S. Deborah McMurray and Keith Wewe will review the research results from two recent CP Flash Surveys […]
Come Visit Us at LMA19 in Atlanta
Content Pilot is sponsoring the LMA Annual Conference in Atlanta April 8-10, 2019. Stop by our booth #321 to say hello and pick up a crazy bird. More about CP at LMA19 Crazy Bird And don’t miss these great break-out sessions with presentations by Deborah McMurray and Keith Wewe: The […]
Driving Top Line Growth with a Killer Proposal Strategy at LMA19
Keith Wewe, VP – Strategy + Solutions at Content Pilot, is presenting “Driving Top Line Growth with a Killer Proposal Strategy” 2019 LMA Annual Conference, Atlanta Wednesday, April 10, 201911:15 a.m. – 12:15 p.m. Let’s face the facts, folks. The expectation for law firm business development teams to drive top-line revenue is […]
The Next Big Thing presentation by Deborah McMurray
Deborah McMurray, CEO + Strategy Architect of Content Pilot, is presenting “LMA’s Next Big Thing: Service Metamorphosis — Driving Performance Improvement” 2019 LMA Annual Conference, Atlanta Tuesday, April 9, 2019 11:15 a.m. – 12:15 p.m. “Service” has been talked about for more than 30 years. And, if we are honest, our […]
Inspiration #12: The Year of the Pig
Yesterday marked the first day of one of the most important days in China – the Chinese New Year. Also known as the Spring Festival, celebrations last until February 19th and include a series of specific events each day, which you can learn about here – https://chinesenewyear.net/calendar/#spring-festival. Each year is also signified […]
Inspiration #10: Black History is our History
February 1 marked the first day of Black History Month. Did you know that the precursor to this critical observance was created in 1926 in the United States, when historian Carter G. Woodson and the Association for the Study of Negro Life and History announced the second week of February to […]
Inspiration #8: Let’s Coexist
Let’s face it, religion is a hot button issue in today’s society – which stands to reason since our religious beliefs are deeply intertwined with our stances on many of the moral issues upon which we define ourselves. However, as we continue a diversity and inclusion program focused largely on […]
Inspiration #7: LGBTQQIAAP = Collaboration
LGBTQQIAAP stands for Lesbian, Gay, Bisexual, Transgender, Queer, Questioning, Intersex, Asexual, Allies and Pansexual. For many, you may formally recognize this acronym as LGBT or LGBTQ+. And you may be asking yourself, “why do the initials continue to grow?” Well, let us tell you in a single word – collaboration. […]
Inspiration #6: Gain a Better Understanding of the Mansfield Rule
With these inspirations, we hope not only to share information about the “why” of diversity and inclusion, but also the “what” – including “what YOU can do about it”. Today’s inspiration provides more information about one such opportunity. The Mansfield Rule, an initiative of Diversity Lab, is one of the […]
Inspiration #5: Act Now on Diversity and Inclusion or Lose Business
We’re only a few hours into the new work week and another diversity and inclusion bombshell has dropped. In a letter sent yesterday to The American Lawyer and posted to the General Counsel for Law Firm Diversity Linked In page, these counsel explicitly say “we are disappointed to see that […]
Driving Top-Line Growth with Five Killer Proposal Strategies
Imagine this scenario: A lawyer receives an RFP from an existing client on Tuesday who wants to consolidate the number of outside law firms from 50 to 10. The RFP is due in three weeks. You have THREE WHOLE WEEKS to try to win this work! According to two 2018 industry […]
Texas Attorney Advertising Rules are Getting a Makeover
We may be about to see some substantial changes in the way attorneys in Texas market their services. The State Bar of Texas first introduced the current advertising rules 25 years ago, in 1994. The rules have been tweaked a few times since then but 2019 might be the year […]
Inspiration #4: We Can No Longer Accept “Pipeline” as an Excuse
Inspiration #4: We Can No Longer Accept “Pipeline” as an Excuse We’ve been hearing for years that there are not enough diverse legal candidates in the pipeline as reasoning for the lack of diversity inside law firms. Unfortunately, it’s tough to argue with this often evoked statement given a quote […]
Inspiration #3: Sexism is a Social Disease
Whoa! Did you catch today’s article in Corporate Counsel entitled “Women GCs Face Sexism, Stereotypes From Firm Lawyers—And It Impacts Who They Hire”? If someone ever asks you to build the business case for diversity and inclusion, just forward this link (https://www.law.com/corpcounsel/2019/01/23/women-gcs-face-sexism-stereotypes-from-firm-lawyers-and-it-impacts-who-they-hire/) and point them to the second paragraph, which […]
Inspiration #2: Put me in, Coach.
First, indulge us for a few minutes as we explain the difference between “’diversity” and “inclusion.” (Note that we mentioned “equity” yesterday as part of the equation, but we’ll get to that in a later post.) Diversity is what you have (i.e., our diverse lawyers comprise 15% of our total […]
39 Diversity and Inclusion Inspirations
Today is an important day for equity, diversity and inclusion, not only for the LMA, but for the world. Today, we celebrate the life and legacy of Dr. Martin Luther King, Jr. Dr. King grew up in a time of enhanced racial discrimination and rose above white nationalism and constant […]