Open House in a Box – Arcadi Jackson, LLP
When Ann Marie Arcadi and Greg Jackson wanted to thank their clients and referral sources for the firm’s early success, they thought inviting them to a celebration of their firm’s first anniversary would be ideal. But with their key contacts spread across the country, they knew most of the invitees would not be able to attend an event in person. Content Pilot helped them create and brand a virtual event to make their guests feel part of something unique and special, even from a distance.
Every guest received a customized “Open House in a Box” that included a firm-branded stemless wine glass and a complete set of custom “nametags,” one for every attorney of the law firm, and one personalized with the guest’s name handwritten on it. On the back of each lawyer’s nametag, guests found a photo of the lawyer with a brief bio and an “ice-breaker” fun fact to help get to know everyone on the team a little better.
The packaging included custom branded labels for the interior gift box as well as a custom branded shipping label to seal the outer box. All of these elements together created an engaging experience for the recipients from the moment of delivery to unpacking the thoughtful gift and personal message from the firm.
“The Open House in a Box gift was a success for us because each of our clients received a truly personalized gift and a lasting reminder of how valued they are by members of the firm.” – Mark Bueter, Firm Administrator, Arcadi Jackson, LLP