Best & Flanagan
Best & Flanagan’s practice is founded on the belief that they provide the best advice when they understand their clients, businesses, goals and people, and when the lines of communication with their clients and their other advisors are broad and deep. This came through loud and clear during our positioning and kick-off meetings, so we developed the website strategy, “Lawyers you know.” We often hear law firm clients complain that they don’t know all the people who appear on their bills. This theme quickly contrasts this firm from its competitors and states the difference in how Best & Flanagan does business.
To reinforce this theme, the entire site is built around how accessible, warm and friendly Best & Flanagan lawyers are. Working with a website committee comprised of eight lawyers and the executive director, we quickly learned there is little professional hierarchy here – all lawyers on the website are distinguished simply as “Attorney,” not partner, associate, etc.
About the firm
Located in Minneapolis, Best & Flanagan attorneys have been building uniquely close relationships with their clients, including closely-held businesses, nonprofits, generations of family members seeking estate and wealth planning advice, individuals and businesses involved in legal disputes, and local and national Fortune 500 corporations involved in nationwide transactions and litigation. As firm leaders are proud to say, “For more than 90 years, we have been providing the most customized, individual attention in the business.”