Bell Nunnally had the vision and strategy but needed an online experience that brought their tagline, “Behind Every Great Company” to life. Enter: Content Pilot.
What stands out in this collaboration is Bell Nunnally’s innate understanding of its market and our skill in visual amplification. By merging their strategy with our technical expertise, we curated an experience that not only aligns with but magnifies their strategy.
Goals and Implementation
Enhanced Functionality: With the aim of being more than just another website, Bell Nunnally sought a platform that offered superior functionality, making user interactions seamless and intuitive.
Live the tagline: Taglines often become hollow words because firms don’t invest in them. A core feature of this new website was to “pay off” what this tagline means – both to the firm and to a visitor. Every lawyer has a role to play in the rigor that is implied by it, and the site should not just speak to but exemplify the sentiment, “Behind every great company.”