This storied Wall Street firm with its pre-civil war origins had a website that, by the time we launched the new site, was nearly 10 years old. In spite of its 150+ year foothold on Wall Street, the firm has always had a future focus and a balanced client base that includes companies, governments and individuals. Its clients, which cover a broad array of 21st century industries, are leaders in designing and supporting a modern and global world.
Competing for and winning this engagement via an RFP against primarily New York agencies, Content Pilot was hired for positioning strategy, a firm rebrand, website design and development, and content creation.
Working with the Executive Committee and marketing director throughout the engagement, there was no sentimentality around the existing brand or website. They were ready to make a bold move to create something that truly reflected who they are, how they do business, that honored their deep and enduring relationships – and that was modern. The strategy copy on the home page distills their distinction:
We work for clients who are keenly focused on the future: companies, governments and individuals who want both personal and intelligent representation marked by skill, new ideas and efficiency. Clients often refer us to their colleagues and friends saying, “These are your people.”
One of the firm’s goals was that every client feel like they belong here.
The logo design, modern website and fresh lawyer bio content all pay off the claim that Carter Ledyard lawyers combine personal with intelligent in their representation.