Carrington Coleman is a Texas litigation powerhouse. Long known for out-maneuvering opponents, they didn’t want to compromise on their website strategy. “Significance. Plus.” conveys the impact and efficiency that clients know and expect. Partnering with Content Pilot, together we created a bold update that garners as much attention as their results.
By diving deep into what makes Carrington Coleman a leader in litigation, we crafted content that spotlights the people and stories that put this firm on the map. The website not only serves their current clients but also makes a strong case for future ones.
This collaboration underscores our knack for understanding client needs and delivering an experience that hits all the right notes.
Goals and Objectives for the Collaboration
Showcase the firm’s extensive litigation experience: With a history of going to trial, Carrington Coleman wanted to highlight their proven track record.
Differentiate the firm by being authentic and compelling: The firm offers proof of the significance of its work and its ability to support the roles of business leaders in their respective companies.
Vision, Strategy and Implementation
A narrative that hits home: Through a story-driven approach, we painted a picture of how Carrington Coleman outmaneuvers the competition. By focusing on real cases and outcomes, we ensured the stories were as compelling as their legal strategies.
Strategy-packed results: No detail was too small, filling the site with elements that resonate with the Carrington Coleman brand and ethos. The result amplifies the firm’s importance and impact in the legal space: “Significance. Plus.”