Working closely with the marketing and biz dev team, this was the second website we designed for Winstead. The over-arching goal of the positioning strategy and design was to present Winstead as a successful super-regional firm, and, within that, support the firm’s business development strategies. The CMO said, “We identify targets, identify appropriate content for these targets and find the right distribution channels. But then you have to convert them. The website has to be a place where there are multiple relationship opportunities for a visitor. How can the website provide connections for more? The site has to provide both experience and comfort. Our website accomplishes both.”
About the firm
Here is what 300-lawyer Winstead explains to website visitors, and it’s why a buyer of legal services should take a look at them:
“Destination: Wherever you need to go” represents Winstead’s attitude, as well as the vastness of our experience and technical resources that clients rely on. Clients in virtually all industries bring their challenges to Winstead and they keep coming back deal after deal, case after case, year after year as their organizations grow and change.
. . . In Texas, coast to coast and around the globe, Winstead is with you.”
The website strategy and theme (and really the underlying position of this law firm), “Destination: Wherever you need to go” is clear and elevating – for both the firm and its clients. It was the foundation for all decisions made for this new website – features and functionality, design and imagery.