Kaplan Kirsch & Rockwell
Kaplan Kirsch’s COO originally brought us in since we had worked with her at a previous law firm. After learning about the high-profile infrastructure and transportation work they do, we developed the positioning strategy and tagline, “Projects that keep life moving.” The website is centered around their projects and feature arresting hero images on the home page of their actual work.
About the firm
Kaplan Kirsch is an on-the-move, high-end boutique firm with a remarkable story to tell. Operating out of offices in Denver, New York, Boston and Washington, DC, lawyers’ work and clients span the U.S., handling the legal work for the country’s most visible and important infrastructure, transportation and landmark projects. Their competitors are primarily AmLaw 100 and 200 firms. And they wanted a responsive website that would accommodate their increasingly hungry mobile visitors.