Content Pilot is announcing “CP Rounds” – interactive roundtable discussions to share our research and exchange ideas in two areas essential to growth inside the law firm – websites and experience management. The topics, entitled “Trends and Deal-Breakers for Websites in the New Decade” and “Drive Greater Market Share with Experience Management” will launch in Washington, D.C. in mid-April, and include additional stops throughout 2020 in New York, Philadelphia, Atlanta, Houston, Dallas, Los Angeles, Denver, Portland and more.
These are candid discussions where you will walk away with information you can use immediately. Deborah McMurray, Sheila Sheley, Keith N. Wewe, Blake Davis and other CP team members will lead the conversation and be your lunch host.
“Drive Greater Market Share with Experience Management”
Experience management is one of the most paralyzing initiatives in firms – effectively unearthing and managing this data is mission-critical and is a key component to drive revenue growth and increased market share to your firms firms. Yet, firms struggle to manage it well. We have several goals for this discussion:
- Report on the results of a new survey that was completed by over 60 of your legal marketing peers.
- Share Best Practices in Experience Management that we have developed after working with major law firms on proposal center/experience database implementations.
- Hear from you. Discuss challenges and points of pain that were noted by survey respondents.
“Trends and Deal-Breakers for Websites in the New Decade”
What really matters to serious buyers of legal services when it comes to your law firm website? What does your website have in common with Beyonce’s site or Dominos.com? How can you ensure you aren’t showing unconscious bias in your design and content? How “accessible” does your website have to be?
We just completed our research of the AmLaw Global 50 websites based on the 2020 Ten Foundational Best Practices, the 7th such study we’ve published. With this information at your fingertips, you’ll be able to compare your website to those of the top law firms in the world. Do the biggest budgets always mean those websites are better performing?
In this discussion, you’ll:
- Learn the latest attributes included in the Foundational Best Practices and the significance of strategy, differentiation, design, lawyer bios, other content, navigation, search, SEO, interactivity and engagement, mobility, accessibility and more.
- Learn from your peers their approach to their law firm websites as you discuss challenges and points of pain that were noted by survey results.
Event details
When: Arrive at 11:45 – Lunch and Discussion at noon – 1:15 p.m.
Who: Senior marketers and proposal/experience management leads – or the people responsible for business development, experience management and proposals
Where: Washington, D.C., New York, Philadelphia, Atlanta, Houston, Dallas, Los Angeles, Denver, Portland, OR
Reserve your spot now
To stay informed about the cities and dates where these events will occur, please email Keith N. Wewe, VP – Strategy and Solutions, at keith.wewe@contentpilot.com and request to stay informed about the event details in a particular city (or cities).
NOTE: We want 12-15 people participating, so please RSVP early to ensure that we save a place for you.