Except for the recent threat of recall suggesting elevated levels of tin and antimony, Zhu Zhu pets have been the coveted (and oddly affordable) toy of the season. Social media is the Zhu Zhu darling of marketing budgets, along with email marketing, according to the 2010 "Marketing Trends Survey" conducted by […]
It’s budget season (maximizing the value of every dollar)
For most law firms, it’s budget season. Given the upheaval on Wall Street this fall, some law firms are worried, several have faced well publicized lay-offs and even the ones who are doing pretty well, are uncertain. Twelve years ago I created a program called “Couch Money(r),” a marketing budget […]