Content Pilot is excited to announce the hire of long-time Legal Marketing Association member and volunteer Laura (Toledo) Gutierrez as its Sales and Project Manager. Leveraging 16+ years of in-house legal communications experience, Laura will expand CP’s Content Marketing reach and capabilities, designing content strategies, and elevating best practices and delivery to enhance our clients’ marketing and business development programs. In addition, Laura will serve as a CP ambassador in sales and marketing activities, managing our social media and other content channels and sustaining and growing relationships within the legal community.
Her strengths further elevate the “content” in “Content Pilot.”
Deborah McMurray
Laura’s practical experience inside law firms—doing exactly what our clients are doing—is invaluable. She speaks our clients’ language; she understands both the challenges our client champions encounter and offers workable solutions to them.”
Laura’s a well-rounded legal marketer with a background in creative writing and a penchant for technology, making her an excellent fit for Content Pilot. Her previous experience includes the broadest scope of content marketing, from organic to paid, print to digital, as well as technology implementations, RFPs and business development training. With natural organization and project management skills, she enthusiastically solves complex conundrums via sustainable programs and strategies.
Before joining Content Pilot, Laura worked at mid-sized law firms in the Minneapolis market, most recently as Director of Business Development and Marketing for women-owned Nilan Johnson Lewis PA. She served as LMA Midwest’s President in 2021 and has volunteered in many other roles for LMA, locally and internationally, since 2008. Laura is a 2019 graduate of the SmithBucklin Leadership Institute (now Leadership’s Calling) and a 2007 Bachelor of Arts graduate of Saint Mary’s University where she double-majored in English Literature (Writing Emphasis) and Public Relations.
We invite you to connect with Laura at laura.gutierrez@contentpilot.com, 972.234.2225 and on LinkedIn.
For more information, contact Laura directly or keith.wewe@contentpilot.com.