Each time we plan and design a new law firm Web site, we create a lawyer profile tailored to that firm and insist that all lawyers update their biographies. In spite of the Web site analytics statistic that more than half of the visitors to a law firm Web site view the lawyer bios, it's still akin pulling teeth to get lawyers to comply.
This is my plea to all lawyers whose firm is undergoing a Web site overhaul. Focus on your biographies!! In a future post, I'll share the Lawyer Biographies Foundational Best Practice attributes – essentially a road map for bio improvement.
In the meantime, one of our clients, a litigation partner, created this video to compel his colleagues to get those bios done. (And practice area pages, too.)
(With apologies to anyone who might be offended by the use of Hitler in this video.)