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Incentive to update lawyer Web site biographies (YouTube video)

03/22/2010 by Deborah McMurray

Each time we plan and design a new law firm Web site, we create a lawyer profile tailored to that firm and insist that all lawyers update their biographies.  In spite of the Web site analytics statistic that more than half of the visitors to a law firm Web site view the lawyer bios, it's still akin pulling teeth to get lawyers to comply. 

This is my plea to all lawyers whose firm is undergoing a Web site overhaul.  Focus on your biographies!!  In a future post, I'll share the Lawyer Biographies Foundational Best Practice attributes – essentially a road map for bio improvement.

In the meantime, one of our clients, a litigation partner, created this video to compel his colleagues to get those bios done.  (And practice area pages, too.)

http://www.youtube.com/watch?v=phjWTy1JuB8

(With apologies to anyone who might be offended by the use of Hitler in this video.)

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