Each time we plan and design a new law firm Web site, we create a lawyer profile tailored to that firm and insist that all lawyers update their biographies. In spite of the Web site analytics statistic that more than half of the visitors to a law firm Web site view the lawyer bios, it's still akin pulling teeth to get lawyers to comply.
This is my plea to all lawyers whose firm is undergoing a Web site overhaul. Focus on your biographies!! In a future post, I'll share the Lawyer Biographies Foundational Best Practice attributes – essentially a road map for bio improvement.
In the meantime, one of our clients, a litigation partner, created this video to compel his colleagues to get those bios done. (And practice area pages, too.)
http://www.youtube.com/watch?v=phjWTy1JuB8
(With apologies to anyone who might be offended by the use of Hitler in this video.)